Dan Oliver, Author at Heart Internet Blog - Focusing on all aspects of the web
Dan Oliver is an editorial strategist and content marketing expert at Oliver Media, working with clients across tech, design, and development. Dan was previously editor of .net magazine, and he also founded Creative Bloq, the world's number one website for designers.
To be able to put your user at the heart of your process, you need to know who they are. Dan Oliver goes through how to create personas – example customers that sit in your ideal target market but provide you with even more insight oh how your site will work.