Heart Internet Blog - Focusing on all aspects of the web - Page 104 of 108 -
By Matthew Telfer

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Your Business, Your Website

AIDA and digital marketing

The AIDA (Attention, Interest, Desire and Action) principle has been around in some shape or form since the late 19th century and is used to describe the decision making process we go through when purchasing an item.  Whilst it has...

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