The anatomy of a web designer, an infographic | Heart Internet Blog – Focusing on all aspects of the web

In October, we launched the Heart Internet web design survey 2012 with the aim of gathering valuable information about the web design industry from the people who make it what it is.

After studying the results of our online survey (conducted amongst 500 web designers on, we decided to put the key findings into an infographic so that people could see for themselves what web designers think about their industry.

Having quizzed our sample on important issues such as mobile and tablet design, attitudes towards competition speculative work and the future of the industry, we are able to draw conclusions about the major challenges and concerns that web designers are facing.

One of the more eyebrow-raising results of the survey included how 88% of web designers say that their clients often underestimate the cost of web design. We also saw how web designers are predicting a tough 12 months ahead, with three out of four saying that work will get no easier to find next year, and 79% saying that prices are falling due to increased competition.

Click the below image to see the full size version.

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  • Davide



    I think that the biggest problem we have, is these off the shelf, DIY websites and little Billy that is 15 and thinks he knows it all from his bedroom doing it all at a fraction of the cost, that’s why it is harder.

    It does not matter how good we are, we are not selling a tangible product we are selling an idea.

    I see the way forward in web as offering a lot more, making a complete package for the client. This is one of the reasons I became a reseller..

    Many Thanks


  • Alex


    Hi Davide,

    Completely agree with you, the availablility of these off the shelf products does give people the temptation to try web design for themselves rather than go straight to a designer.

    Offering more sounds extremely sensible to me and the survey was encouraging in that respect in that, on average, web designers are offering more than 3 additional services to their clients.

    Thanks for your comments Davide!

  • Danny


    “Completely agree with you, the availablility of these off the shelf products does give people the temptation to try web design for themselves rather than go straight to a designer.”

    Interesting elitist view you have, I have seen some absolutely shocking work by so called designers.

    People should be encouraged to try learn for themselves and develop skills, WordPress is a good example of this.

    The type of site you have is relative to the business and size…Bob the electrician is a perfect candidate for off the Rack site… Mr Tesco however is not.

  • Alex


    Hi Danny,

    Excellent point, there is no reason why people shouldn’t have a go at web design for themselves if they want to learn and develop and, as you say, there are some amazing WordPress websites out there that give professionals a run for their money.

    From a web designers’ perspective though, the availability of these programs is perhaps one such reason why our survey said that they feel work is harder to come by as more and more people are having a go themselves.

    Some of our customers have done some incredible work with the site builder products that we offer.



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