{"id":10409,"date":"2015-12-09T13:30:46","date_gmt":"2015-12-09T13:30:46","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=10409"},"modified":"2015-12-09T13:30:46","modified_gmt":"2015-12-09T13:30:46","slug":"how-to-use-htaccess-to-prevent-duplicate-content","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/how-to-use-htaccess-to-prevent-duplicate-content\/","title":{"rendered":"How to use .htaccess to prevent duplicate content"},"content":{"rendered":"<p>All site owners want their audience to find them easily online and ranking highly on Google is definitely a good way to do it.  While there are many factors that search engines take into account when ranking a site, having unique, relevant, and useful content is right at the top.<\/p>\n<p>But there is a common problem that site owners need to deal with, especially when their sites have hundreds of pages, and that\u2019s duplicate content. Ignore it, and you risk being penalised by Google, making you almost invisible to potential customers who are searching for your products or services online.<\/p>\n<p>Find out what qualifies as duplicate content, why it can lead to problems, and what are some smart ways to avoid it.<\/p>\n<h3>What is duplicate content and how does it affect your website?<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/duplicatecontent-whatisit.png\" alt=\"Icons of a laptop, an mouse arrow on a screen, and a stack of paper\" width=\"600\" height=\"150\" class=\"aligncenter size-full wp-image-10420\" \/><\/p>\n<p>Duplicate content refers to two or more pages on a website that have identical content, with the only difference being the URL, even if the URL differs by only one character.<\/p>\n<p>Google indexes information about each site and each page, and it sees every URL as a separate page.  For example, take these two URLs:<\/p>\n<ul>\n<li>genericscreenshotdomain.com\/generic.html<\/li>\n<li>www.genericscreenshotdomain.com\/generic.html<\/li>\n<\/ul>\n<p>So what is the problem?  While this is just two different ways to access the same page, Google sees these as two pages \u2013 different URLs, same content \u2013 and marks it as duplicate content.<\/p>\n<p>With duplicate content, search engines have a difficult time deciding which page is the most relevant for a search query.  And if there are enough of these duplicate pages, they can penalise the site for duplicate content issues, and that decreases the search engine ranking for that site.<\/p>\n<h3>How to use .htaccess to solve this problem<\/h3>\n<p>There is an easy fix, however.  If your site is running on an Apache server (and most Linux packages will be), you can <a href=\"https:\/\/code.tutsplus.com\/tutorials\/the-ultimate-guide-to-htaccess-files--net-4757\">create an .htaccess file<\/a> to avoid duplicate content issues.  This file informs the server how to serve files to the browser.  With your own .htaccess file, you can redirect users and search engines to specific URLs.<\/p>\n<p>Why redirect them?  Since the search engine is seeing your content show up on what it thinks are two different pages, you need to point them to the right location. You need all the variations possible on that URL to redirect to your preferred URL.<\/p>\n<p>For example, if you prefer having people go to www.genericscreenshotdomain.com\/generic.html you can redirect genericscreenshotdomain.com\/generic.html to go to the www version.  Google and other search engines will only index your preferred version, and that will be the only URL for that page.<\/p>\n<p>This is a 301 redirect, and it\u2019ll help you immensely with your content.<\/p>\n<h3>How to fix duplicate content issues<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/duplicatecontent-howtofixit.png\" alt=\"Icons of an upload, a monitor, and a download\" width=\"600\" height=\"150\" class=\"aligncenter size-full wp-image-10417\" \/><\/p>\n<p>There are some standard problems that site owners face with duplicate content, and, luckily, these are all easy to fix with an .htaccess file.  Open up your favourite text editor (<a href=\"https:\/\/notepad-plus-plus.org\/\">Notepad++<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/TextEdit\">TextEdit<\/a>, <a href=\"https:\/\/tarot.freeshell.org\/leafpad\/\">Leafpad<\/a>, or <a href=\"https:\/\/liquidninja.com\/metapad\/\">Metapad<\/a>, to name a few) and save a file as .htaccess.<\/p>\n<p>Here are just some of the problems:<\/p>\n<h4>www.genericscreenshotdomain.com\/generic.html is also accessible under genericscreenshotdomain.com\/generic.html<\/h4>\n<p>Both the www and non-www URLs point at the same page, but since the URLs look different, Google sees them as different pages.  To fix this, add this to your .htaccess file:<\/p>\n<p><code># Force www<br \/>\nRewriteEngine On<br \/>\nRewriteCond %{HTTP_HOST} ^example\\.com [NC]\nRewriteRule ^(.*)$ https:\/\/www.example.com\/$1 [L,R=301,NC]<\/code><\/p>\n<p>This is a permanent 301 redirect, which means that any non-www link, whether genericscreenshotdomain.com\/generic.html or genericscreenshotdomain.com\/blue.html or just genericscreenshotdomain.com will point to the www version of that URL.<\/p>\n<h4>https:\/\/www.genericscreenshotdomain.com\/generic.html is also accessible under https:\/\/www.genericscreenshotdomain.com\/generic.html<\/h4>\n<p>The second URL uses SSL encryption, which is the preferable URL. To make certain that all your pages are accessed only through the SSL certificate, add this to your .htaccess file:<\/p>\n<p><code># All calls go to SSL<br \/>\nRewriteEngine on<br \/>\nRewriteCond %{HTTPS} !on<br \/>\nRewriteRule (.*) https:\/\/%{HTTP_HOST}%{REQUEST_URI}<\/code><\/p>\n<p>This way, even if someone types in https:\/\/www.genericscreenshotdomain.com\/generic.html, they\u2019ll be automatically redirected to the secure version of your site.<\/p>\n<p><strong>EDIT:<\/strong> Please note &#8211; if you&#8217;re on a Heart Internet server, you will need to use:<\/p>\n<p><code># All calls go to SSL<br \/>\nRewriteEngine On<br \/>\nRewriteCond %{ENV:HTTPS} !=on<br \/>\nRewriteRule (.*) https:\/\/%{HTTP_HOST}%{REQUEST_URI}<\/code><\/p>\n<h4>www.genericscreenshotdomain.com\/generic is also accessible under www.genericscreenshotdomain.com\/generic\/<\/h4>\n<p>Both point to the same page, but using a trailing slash in the URL can cause duplicate content problems.  Add this to your .htaccess file to take care of the problem:<\/p>\n<p><code># All URLs have trailing slashes<br \/>\nRewriteEngine on<br \/>\nRewriteCond %{REQUEST_URI} \/+[^\\.]+$<br \/>\nRewriteRule ^(.+[^\/])$ %{REQUEST_URI}\/ [R=301,L]<\/code><\/p>\n<p>If you want to stop all three of these problems from happening, you can use this code:<\/p>\n<p><code># Start redirects<br \/>\nRewriteEngine On<br \/>\n# Force www<br \/>\nRewriteCond %{HTTP_HOST} ^example\\.com [NC]\nRewriteRule ^(.*)$ https:\/\/www.example.com\/$1 [L,R=301,NC]\n# Force SSL<br \/>\nRewriteCond %{HTTPS} !on<br \/>\nRewriteRule (.*) https:\/\/%{HTTP_HOST}%{REQUEST_URI}<br \/>\n# Force trailing slashes<br \/>\nRewriteCond %{REQUEST_URI} \/+[^\\.]+$<br \/>\nRewriteRule ^(.+[^\/])$ %{REQUEST_URI}\/ [R=301,L]<\/code><\/p>\n<p>Once you\u2019ve added them to your file, save and upload to your website\u2019s main folder via FTP.  You may need to remove the \u201c.txt\u201d at the end, but once you do that, it\u2019ll start working.<\/p>\n<h3>Further advice on duplicate content<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/duplicatecontent-advice.png\" alt=\"Icons of a word bubble, a book, and a hand giving a thumbs up\" width=\"600\" height=\"150\" class=\"aligncenter size-full wp-image-10415\" \/><\/p>\n<p>It can be daunting to get deep into your .htaccess file.  But here are some tips to help you:<\/p>\n<h4>Test all variations<\/h4>\n<p>Check all the possible variations of your website\u2019s URLs to ensure that your redirects display the correct version.  We\u2019ve given you three possible examples, but there could be more.<\/p>\n<h4>Test your redirects<\/h4>\n<p>There are browser plug-ins that can test the status of the redirect. A good one for Chrome is <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/redirect-path\/aomidfkchockcldhbkggjokdkkebmdll?hl=en\">Redirect Path<\/a>.<\/p>\n<h4>Check how Google indexes your site<\/h4>\n<p>You can use <a href=\"https:\/\/www.google.com\/webmasters\/\">Google Webmaster Tools<\/a> to see how Google indexes your site and whether there are any issues you need to fix.<\/p>\n<h4>Clear your browser cache<\/h4>\n<p>Make sure to always clear your browser cache after you\u2019ve made changes to your site.  This way, you always see the latest version.<\/p>\n<h4>Limit the number of consecutive redirects<\/h4>\n<p>If you\u2019ve added plenty of redirects, you can have problems when search engine bots look through your site. In <a href=\"https:\/\/www.youtube.com\/watch?v=r1lVPrYoBkA\">this YouTube video<\/a>, Google\u2019s Matt Cutts recommends not doing more than three consecutive redirects.<\/p>\n<h4>Update your internal links<\/h4>\n<p>Once you\u2019ve decided which version of your domain you\u2019re going to use, check all your internal links to make certain they work properly.<\/p>\n<h4>Set your redirect strategy right from the start<\/h4>\n<p>We\u2019d recommend setting these redirects straight from the start when you\u2019re creating your website. There\u2019s less risk of breaking anything, and it means you\u2019re avoiding confusing search engines.<\/p>\n<h4>Get more out of your .htaccess<\/h4>\n<p>If you want to do more with your .htaccess file, you can find more snippets and redirect codes in <a href=\"https:\/\/github.com\/phanan\/htaccess\/blob\/master\/README.md\">this great repository on GitHub<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/duplicatecontent-finalresults.png\" alt=\"Icons of a large number of documents, an arrow pointing right, and a single document\" width=\"600\" height=\"150\" class=\"aligncenter size-full wp-image-10412\" \/><\/p>\n<p>With duplicate content, prevention is better than a cure. Make certain search engines know what they\u2019re pointing to with your .htaccess file.<\/p>\n<p>What other ways would you use to avoid duplicate content issues?<\/p>\n<p><small>Icons from <a href=\"https:\/\/linearicons.com\/free\">Linearicons by Perxis<\/a>.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a common problem that site owners need to deal with &#8211; duplicate content. Find out what qualifies as duplicate content and what you can do in your .htaccess file to avoid it.<\/p>\n","protected":false},"author":2,"featured_media":10421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,25],"tags":[],"class_list":{"0":"post-10409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-tips","8":"category-web-hosting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use .htaccess to prevent duplicate content - Heart Internet<\/title>\n<meta name=\"description\" content=\"FInd out how to use your .htaccess file to prevent duplicate content from hurting your search engine ranking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/how-to-use-htaccess-to-prevent-duplicate-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use .htaccess to prevent duplicate content - 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