{"id":10704,"date":"2015-12-30T13:30:36","date_gmt":"2015-12-30T13:30:36","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=10704"},"modified":"2015-12-30T13:30:36","modified_gmt":"2015-12-30T13:30:36","slug":"develop-your-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/","title":{"rendered":"Develop your social media strategy"},"content":{"rendered":"<p>A common mistake businesses make with social media is jumping straight in without any planning.  Whether you\u2019re a social media veteran or just learning about it, a strategy is essential.<\/p>\n<p>Your social media can become the centre of a thriving community of brand fans and people interested in your products.  You can initiate and respond to discussions and get involved with the people who are interested with your business.<\/p>\n<p>Alternatively, it can become a wasteland of forgotten profiles, uncared for and unloved, no one paying attention.<\/p>\n<p>We have tips on how to create an effective social media strategy that is customised for your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmedia-shouldyoubeusing.jpg\" alt=\"People with notebooks and laptops sitting around a table\" width=\"600\" height=\"200\" class=\"aligncenter size-full wp-image-10718\" \/><\/p>\n<h3>Should you be using social media?<\/h3>\n<p>Not everyone fits into a social-friendly area of business.  There are plenty of niche markets where people aren\u2019t very interested in or keen to get involved in beyond the necessary.<\/p>\n<p>Social media for business falls into two main streams: active and passive.  Many businesses take on an active role, sharing content and starting conversations with people in the same way you might network at an event. But there are also businesses who have accounts to protect their brand, choosing to either not post or to use an automated system to occasionally post.<\/p>\n<p>Both streams have their pros and cons, depending on how much time you can spend on your social media and what your primary audience is.<\/p>\n<h3>Passive vs active social media<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmedia-passivesocialmedia.jpg\" alt=\"Man sitting looking at a laptop\" width=\"600\" height=\"200\" class=\"aligncenter size-full wp-image-10715\" \/><\/p>\n<h4>Passive Social Media<\/h4>\n<p>With passive social media, you can use social media tools to track usage of certain keywords for your business. When someone posts a tweet containing a keyword or phrase (such as \u201cneed travel insurance\u201d), you can send out a tweet straight to them.<\/p>\n<p>Since people dislike the hard sell, you need to be careful how you position your tweets and what you say.<\/p>\n<p>You can also respond to people rather than initiating discussion yourself.  However, if you have people tweeting to you on a regular basis, it\u2019s probably time to get more active.<\/p>\n<p>The advantages of passive social media:<\/p>\n<ul>\n<li>Keep an eye on what people are saying about you and what\u2019s happening in your industry<\/li>\n<li>It requires very little time, usually just a few minutes a week<\/li>\n<li>You\u2019ll have a form of social media presence, which is a trust signal to search engines and potential customers<\/li>\n<\/ul>\n<p>The disadvantages of passive social media:<\/p>\n<ul>\n<li>It\u2019s easy to miss out on potential customers and sales<\/li>\n<li>People are less inclined to communicate with you<\/li>\n<li>It\u2019s harder to get followers naturally \u2013 especially targeted ones<\/li>\n<li>Your accounts may look abandoned or obviously automated<\/li>\n<\/ul>\n<p>If you\u2019re looking to test social media, start with Twitter. From there, you can think about adding a Facebook page or something that lends itself well to your business, such as an Instagram account, YouTube channel, or LinkedIn page. Don\u2019t feel pressured to have a presence on a network just because other people do, particularly if you don\u2019t see a reason for it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmedia-activesocialmedia.jpg\" alt=\"Woman looking at two monitors\" width=\"600\" height=\"200\" class=\"aligncenter size-full wp-image-10716\" \/><\/p>\n<h4>Active Social Media<\/h4>\n<p>If you want to try out a more active approach to social media, then you will need to put the time and effort in.  It can be more of a challenge with niche markets that don\u2019t naturally lend themselves to social interaction, but that doesn\u2019t mean you shouldn\u2019t do it. There are two main concerns you will need to think about when it comes to active social media: the amount of time it takes and finding things to talk about.<\/p>\n<p>The advantages of active social media:<\/p>\n<ul>\n<li>It\u2019s easier to reach a larger audience<\/li>\n<li>You can close sales by communicating effectively and answering questions<\/li>\n<li>It shows you\u2019re a real business<\/li>\n<li>It\u2019s easier to build up a natural and targeted following<\/li>\n<\/ul>\n<p>The disadvantages of active social media:<\/p>\n<ul>\n<li>You\u2019re not there 24\/7 and people are more likely to expect fast replies<\/li>\n<li>It requires a considerable investment of your time, and may not be the best use of your business\u2019s time, especially if you\u2019re heavily reliant on channels that produce direct sales<\/li>\n<li>Thinking of things to talk about may not be a sustainable process, depending on your niche market<\/li>\n<\/ul>\n<p>Increasing your follower count is important, but this happens naturally over time as you build up your reputation for sharing quality content, and should be of less concern than the amount of time you are taking to find things to talk about and running your active social media accounts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmedia-formingstrategy.jpg\" alt=\"Person typing on a laptop with a notebook\" width=\"600\" height=\"200\" class=\"aligncenter size-full wp-image-10714\" \/><\/p>\n<h3>Forming a strategy that works for you<\/h3>\n<p>The most important thing to remember is to not over-stretch from the start, as you risk burning out quickly.<br \/>\nStart with one network and develop it for at least a few months before you think about beginning another.  Plus, once you have an established presence on one social media website, you\u2019ll have a base of followers you can encourage to join you on other sites.<\/p>\n<p>It\u2019s easy to create profiles on every site you come across, but you do run the risk of social media graveyards with visitors being neglected. Social media can be the first impression anyone gets of your business, so make it count!<\/p>\n<p>The obvious choices are Twitter and Facebook, but if you want to use social media to drive sales, you might wish to try some of the less popular networks.  They can yield some of the best results due to lower competition, but it really does depend on your business and your approach.<\/p>\n<p>Your strategy should start by answering these key questions:<\/p>\n<ul>\n<li>Why do I want to use social media and what benefits will it have for me?<\/li>\n<li>What will I be sharing on social media and why?<\/li>\n<li>How much time do I want to spend on social media each week?<\/li>\n<li>Will I be driving conversations, responding to questions people ask me, or both?<\/li>\n<li>Will I be creating a personal brand or a company brand?<\/li>\n<li>How will I integrate my social media with my website?<\/li>\n<li>How will I track my success?<\/li>\n<\/ul>\n<p>Even if you\u2019ve been using social media for your business for ages, these questions are worth revisiting from time to time as you refine and develop your strategy and set yourself new goals.<\/p>\n<p>Once you\u2019ve developed the main points, create a list of goals.  These can be small goals, such as \u201cUpdate at least three times a week\u201d or long-term goals, such as getting a specific number of new customers.<\/p>\n<p>If you\u2019re utilising multiple social networks, you may want to make a separate plan for each of them, as it\u2019ll help avoid repeating yourself and also allows you to take the best approach for each type of site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmedia-fourps.jpg\" alt=\"Person typing on a laptop\" width=\"600\" height=\"200\" class=\"aligncenter size-full wp-image-10711\" \/><\/p>\n<h3>The four Ps of social media marketing<\/h3>\n<p>As you get started, it can be helpful to keep in mind the four Ps of social media marketing: Perceive, Protect, Participate, and Protect.<\/p>\n<h4>Perceive<\/h4>\n<p>Perception is the most important factor \u2013 you need to know what\u2019s happening online and understand what it means for you and your business.  Pay attention to what people are saying about you and your competitors \u2013 are they doing better than you? Is there anything in particular the audience are commenting on that would work well for you?<\/p>\n<h4>Protect<\/h4>\n<p>If customers are making negative comments about you in social media, be prepared to protect yourself.  Being both proactive and reactive is the best strategy.  On the reactive front, either put them in contact with your support or assist them with the issue, and on the proactive front, investigate what you can take to avoid the issue entirely in the future.<\/p>\n<h4>Participate<\/h4>\n<p>It\u2019s important to participate openly and directly with online communities. If a customer points out a problem with your product on an online discussion board, respond to them directly.  It shows that you care and makes it clear that your company is constantly seeking to resolve any issues that may pop up. Set up Google Alerts for regular updates of when and where your brand is mentioned around the Internet. And never set up shill accounts under fake names \u2013 long-term members of communities will spot you from a mile off.<\/p>\n<h4>Project<\/h4>\n<p>Blogs, media sharing, and social networking sites are useful for promoting your business as well as projecting your personal brand.  But as you speak, remember to keep listening.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmedia-island.jpg\" alt=\"A man and a woman looking at a laptop\" width=\"600\" height=\"200\" class=\"aligncenter size-full wp-image-10708\" \/><\/p>\n<h3>No social network is an island<\/h3>\n<p>Don\u2019t treat each channel as its own solitary item \u2013 they\u2019ll be significantly less successful if you do. Constantly reference each of them through the others and make sure they are all focused on achieving the same goal.<\/p>\n<p>For example, if you write a great article on your blog, you could then send out a tweet with the headline linking to the blog post, and update your Facebook status with a snappy headline and a little more info while linking to the blog post.<\/p>\n<p>With these tips, we hope you can build a great social media strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your social media can become the centre of a thriving community of brand fans and people interested in your products. Or it can become a wasteland of forgotten profiles, uncared for and unloved, no one paying attention. Here are our tips on how to create an effective social media strategy that is customised for your business.<\/p>\n","protected":false},"author":2,"featured_media":10705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,28],"tags":[],"class_list":{"0":"post-10704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"category-your-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Develop your social media strategy - Heart Internet<\/title>\n<meta name=\"description\" content=\"We have tips on how to create an effective social media strategy that is customised for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Develop your social media strategy - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"We have tips on how to create an effective social media strategy that is customised for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-30T13:30:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"Develop your social media strategy\",\"datePublished\":\"2015-12-30T13:30:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/\"},\"wordCount\":1489,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg\",\"articleSection\":[\"Social Media\",\"Your Business\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/\",\"name\":\"Develop your social media strategy - Heart Internet\",\"isPartOf\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg\",\"datePublished\":\"2015-12-30T13:30:36+00:00\",\"description\":\"We have tips on how to create an effective social media strategy that is customised for your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#primaryimage\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg\",\"width\":1620,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heartinternet.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Develop your social media strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heartblog.victory.digital\/#website\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"name\":\"Heart Internet\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heartblog.victory.digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\",\"name\":\"Heart Internet\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"width\":992,\"height\":252,\"caption\":\"Heart Internet\"},\"image\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/heartinternet\/\",\"https:\/\/x.com\/heartinternet\",\"https:\/\/www.linkedin.com\/company\/heart-internet-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\",\"name\":\"Eliot Chambers-Ostler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"caption\":\"Eliot Chambers-Ostler\"},\"url\":\"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Develop your social media strategy - Heart Internet","description":"We have tips on how to create an effective social media strategy that is customised for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"Develop your social media strategy - Heart Internet","og_description":"We have tips on how to create an effective social media strategy that is customised for your business.","og_url":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/","og_site_name":"Heart Internet","article_publisher":"https:\/\/www.facebook.com\/heartinternet\/","article_published_time":"2015-12-30T13:30:36+00:00","og_image":[{"width":1620,"height":720,"url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg","type":"image\/jpeg"}],"author":"Eliot Chambers-Ostler","twitter_card":"summary_large_image","twitter_creator":"@heartinternet","twitter_site":"@heartinternet","twitter_misc":{"Written by":"Eliot Chambers-Ostler","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#article","isPartOf":{"@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/"},"author":{"name":"Eliot Chambers-Ostler","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28"},"headline":"Develop your social media strategy","datePublished":"2015-12-30T13:30:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/"},"wordCount":1489,"commentCount":0,"publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg","articleSection":["Social Media","Your Business"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/","url":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/","name":"Develop your social media strategy - Heart Internet","isPartOf":{"@id":"https:\/\/heartblog.victory.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg","datePublished":"2015-12-30T13:30:36+00:00","description":"We have tips on how to create an effective social media strategy that is customised for your business.","breadcrumb":{"@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#primaryimage","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/11\/socialmedia-background.jpg","width":1620,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.heartinternet.uk\/blog\/develop-your-social-media-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heartinternet.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Develop your social media strategy"}]},{"@type":"WebSite","@id":"https:\/\/heartblog.victory.digital\/#website","url":"https:\/\/heartblog.victory.digital\/","name":"Heart Internet","description":"","publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heartblog.victory.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/heartblog.victory.digital\/#organization","name":"Heart Internet","url":"https:\/\/heartblog.victory.digital\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","width":992,"height":252,"caption":"Heart Internet"},"image":{"@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/heartinternet\/","https:\/\/x.com\/heartinternet","https:\/\/www.linkedin.com\/company\/heart-internet-ltd"]},{"@type":"Person","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28","name":"Eliot Chambers-Ostler","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","caption":"Eliot Chambers-Ostler"},"url":"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/10704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=10704"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/10704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/10705"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=10704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=10704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=10704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}