{"id":16052,"date":"2017-02-28T13:30:28","date_gmt":"2017-02-28T13:30:28","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=16052"},"modified":"2017-02-28T13:30:28","modified_gmt":"2017-02-28T13:30:28","slug":"eight-ways-to-attract-your-agencys-first-clients","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/","title":{"rendered":"Eight ways to attract your agency&#8217;s first clients"},"content":{"rendered":"<p>It\u2019s safe to say that one of the scariest things about cutting loose from the cubicle and starting your own business is the sheer terror of how you\u2019re going to get your first clients. All those \u201cwhat if\u201d questions and doubts start flooding your mind:<\/p>\n<ul>\n<li>What if I can\u2019t get any clients?<\/li>\n<li>What if they hate my work and can\u2019t get any testimonials?<\/li>\n<li>What if I can\u2019t pay my bills?<\/li>\n<li>What if I have to go back to being just another employee?<\/li>\n<\/ul>\n<p>Don\u2019t fret. In this article you\u2019ll find eight effective tips and advice on how to find and land your first clients.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/firstclients-designer.jpg\" alt=\"Designer looking out the window\" width=\"850\" height=\"200\" class=\"aligncenter size-full wp-image-16071\" \/><\/p>\n<h3>Learn to communicate your true value<\/h3>\n<p>Clients don\u2019t care about platforms, technology or responsive design. All they care about is how you\u2019re going to make them money, the reason they started their business in the first place.<\/p>\n<p>So, whenever you present your services, whether it\u2019s on your own site, on LinkedIn, in an ad on Facebook or in a client meeting, don\u2019t just say you design sites. Say you transform people\u2019s businesses. Say you can change their life for the better. You breathe life into their ideas and make them a reality. You make people money and deliver results. That\u2019s what you do.<\/p>\n<p>Always remember that storytelling is one of our secret weapons and clients love to hear stories so don\u2019t be afraid to use them to attract new business.<\/p>\n<h3>Start with people you know<\/h3>\n<p>Word-of-mouth will always be a powerful tool, and the best and easiest way to get started is with the people you already know.<\/p>\n<p>So get your family and friends to spread the word about what you do to their friends and work mates. Better yet, if you\u2019re just getting started and don\u2019t yet have a portfolio, this is a great opportunity to get more experience and to pad your portfolio.<\/p>\n<p>Make sure you get in touch with every contact you have &#8211; you never know who is looking for a new website.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/firstclients-picadilly.jpg\" alt=\"Piccadilly Circus at night\" width=\"850\" height=\"200\" class=\"aligncenter size-full wp-image-16073\" \/><\/p>\n<h3>Don\u2019t sell how everyone else is selling<\/h3>\n<p>With such fierce competition in web design, how can you get clients and convince them they need your services? And how can you convince them that you\u2019re the best choice for (re)designing their website?<\/p>\n<p>The answer: give something away. But what? A logo? Sweets? No way.<\/p>\n<p>The thing you give away needs to help build your credibility and helpfulness status with prospects. So try writing a short book on any topic of interest like \u201cweb design mistakes that are preventing your site from making money\u201d or \u201celements all websites must have to convert\u201d. Create that amazing resource and then start sharing it anywhere you think your audience might be. Be sure to share it online &#8211; and if you can capture email addresses then that&#8217;s a great way to generate leads. Also try mailing and hand-delivering your booklet to local small businesses that could use your services &#8211; just make sure they know how to get in touch with you if they want to hire you.<\/p>\n<p>With this tactic, not only are you spreading the word about your services and establishing credibility, but you\u2019re also helping businesses out by sharing your knowledge on something they care about. Remember: generosity sells!<\/p>\n<h3>Position yourself as an expert<\/h3>\n<p>If your portfolio isn&#8217;t as substantial as you&#8217;d like, you need to give prospects a reason to hire you over another web designer or agency. The key here is to make yourself look like an authority, and the best way to do that is by publishing amazing content on both your site and other sites that your prospects are reading.<\/p>\n<p>Here are some ideas for content types that might work for you:<\/p>\n<ul>\n<li>Blogging on your site and other industry sites<\/li>\n<li>Podcasts and webinars<\/li>\n<li>Helpful videos and tutorials<\/li>\n<li>Infographics<\/li>\n<\/ul>\n<p>Just make sure they\u2019re interesting enough to grab people\u2019s attention so they\u2019re compelled to share them with others. And again &#8211; focus on lead generation. Make sure the people you&#8217;ve impressed know how to get in touch with you.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/firstclients-chalkboard.jpg\" alt=\"Hand writing on a chalkboard\" width=\"850\" height=\"200\" class=\"aligncenter size-full wp-image-16074\" \/><\/p>\n<h3>Send cold emails<\/h3>\n<p>Get in touch with small businesses you want to work with, and pitch them your services.<\/p>\n<p>To create your prospects list, do some research to find out:<\/p>\n<ul>\n<li>Which businesses could use your services?<\/li>\n<li>What do they do?<\/li>\n<li>Who is the decision maker?<\/li>\n<li>How you can contact that person<\/li>\n<\/ul>\n<p>When writing your pitch, make sure your focus is on the prospect&#8217;s problems and needs, and how you can help solve them. Here are some great resources on how to get clients by sending cold emails:<\/p>\n<p><a href=\"https:\/\/blog.bidsketch.com\/sales\/cold-email\/\" target=\"_blank\">How to write a great email to a cold lead<\/a>.<\/p>\n<p><a href=\"http:\/\/covetedconsultant.com\/how-to-get-clients-by-sending-cold-emails\/\" target=\"_blank\">How to get clients by sending cold emails<\/a>.<\/p>\n<h3>Use job boards<\/h3>\n<p>While your site and social media channels are a must to ensure potential clients find you online, you can\u2019t just wait for business to come in. You have to roll up your sleeves and search for clients. That means going on job boards and searching for those projects you want to work on.<\/p>\n<p>If you\u2019re not picky and are willing to start small, you can use bidding sites like <a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\">Upwork<\/a> or <a href=\"http:\/\/www.guru.com\/\" target=\"_blank\">Guru<\/a>. But if you\u2019re looking for clients with budgets bigger than \u00a31000, then run a search for \u201cweb designer job boards\u201d.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/firstclients-laptop.jpg\" alt=\"Open laptop\" width=\"850\" height=\"200\" class=\"aligncenter size-full wp-image-16072\" \/><\/p>\n<h3>Run an AdWords campaign<\/h3>\n<p>A good PPC campaign can help drive qualified leads to your website. However, with so much competition, running a campaign can prove to be costly, especially if you don\u2019t have a niche. You also need good writing skills, a decent understanding of AdWords and its testing techniques and, of course, money. But if you\u2019re willing to learn, or have someone knowledgeable who can help you, it\u2019s worth it.<\/p>\n<h3>Be everywhere<\/h3>\n<p>Tweet, blog, shoot videos, create infographics, comment on other blogs, answer questions on Quora, join Facebook private groups. Being everywhere increases your visibility online so your prospects will see you too. Plus, you\u2019ll make connections which are likely to pay dividends.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/firstclients-camera.jpg\" alt=\"Man looking through the viewfinder on a camera\" width=\"850\" height=\"200\" class=\"aligncenter size-full wp-image-16076\" \/><\/p>\n<p><em>Have any other useful tips on how to attract those first clients? We\u2019d love to read them below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s safe to say that one of the scariest things about starting your own business is figuring out how you&#8217;re going to get your first clients. We have eight effective tips on how to find them, land them, and get your business going.<\/p>\n","protected":false},"author":2,"featured_media":16070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-16052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eight ways to attract your agency&#039;s first clients - Heart Internet<\/title>\n<meta name=\"description\" content=\"Finding your first clients is one of the scariest things of starting a new business. We have eight effective tips on how to find them out there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eight ways to attract your agency&#039;s first clients - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"Finding your first clients is one of the scariest things of starting a new business. We have eight effective tips on how to find them out there.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-28T13:30:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2017\/02\/firstclients-background.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"Eight ways to attract your agency&#8217;s first clients\",\"datePublished\":\"2017-02-28T13:30:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/\"},\"wordCount\":1040,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2017\/02\/firstclients-background.jpg\",\"articleSection\":[\"Your Business\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/\",\"name\":\"Eight ways to attract your agency's first clients - Heart Internet\",\"isPartOf\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/eight-ways-to-attract-your-agencys-first-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2017\/02\/firstclients-background.jpg\",\"datePublished\":\"2017-02-28T13:30:28+00:00\",\"description\":\"Finding your first clients is one of the scariest things of starting a new business. 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