{"id":19980,"date":"2018-12-12T12:30:41","date_gmt":"2018-12-12T12:30:41","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=19980"},"modified":"2018-12-12T12:30:41","modified_gmt":"2018-12-12T12:30:41","slug":"how-a-consistent-approach-to-branding-can-help-you-and-your-clients","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/","title":{"rendered":"How a consistent approach to branding can help you and your clients"},"content":{"rendered":"

When you\u2019re running a business, at the helm of a marketing department or tasked with redesigning a website, brand development is crucial. It\u2019s not just about making a site look good and work smoothly\u2014it\u2019s just as important to develop a consistent brand for you and your clients. Consistent branding brings marketing to a higher level, lending a cohesion to company operations. When your branding is consistent, clients and customers will be able to spot your brand in an instant, an important factor in driving lead generation.<\/p>\n

According to a study conducted by LucidPress, presenting a consistent brand can increase a company\u2019s revenue figures by 23 percent<\/a>. When your company doesn\u2019t have a consistent branding approach, on the other hand, you\u2019re simply missing out on money earned and clients gained.<\/p>\n

Brand consistency works to bring in more revenue by increasing brand awareness. But how do you develop consistent branding for your business and your clients? Focus on these marketing elements to achieve brand consistency:<\/p>\n

Examine the mission statement<\/h3>\n

What does your company want to achieve? Every company starts off with a mission statement (we hope), so start there. Look at a company\u2019s mission statement on both micro and macro levels, considering what a company aims to do in addition to turning a profit.<\/p>\n

Perhaps you strive to bring communities together through developing technology, or are dedicated to providing the ultimate in customer service through a shopping experience. The mission statement is already in place\u2014it should serve as the core of how a business not only operates, but presents itself to the world. That\u2019s how branding develops, so ask yourself, how do you want your company to present itself to the world? Work on branding from there.<\/p>\n

Keep a consistent tone<\/h3>\n

Tone and voice are central to branding. For example, a medical sales or industrial manufacturing company may take a more technical and formal approach to branding, as their goal may be to inspire trust in their brand. By using a more formal tone in their web copy and written content, these brands can convey that they\u2019re operating at a high level of expertise and take their work with the utmost seriousness.<\/p>\n

On the other hand, a consumer-facing app geared towards a younger audience may strive to promote a sense of camaraderie and fun. These companies can use a more relaxed tone, expressing a sense of fun and levity that encourages users to come back to their brand time and again.<\/p>\n

Consider how you want customers or clients to relate to your brand, and focus on developing a unique tone and voice.<\/p>\n

Bring together tone and design<\/h3>\n

Once you\u2019ve decided on the tone you\u2019ll be using in marketing campaigns and throughout company operations, it\u2019s time to bring that tone together with design elements. The most obvious place to start is on your website. If you\u2019re going for a more casual, friendly tone, consider use of colour and font to reflect that. These types of brands may want to use brighter colours, animations and snappy copy.<\/p>\n

When selecting photos for your website, again consider your audience\u2014if you\u2019re marketing to young adults, use pictures of that demographic. If your company caters to seniors and their families, photos of families would be more appropriate.<\/p>\n

To achieve not just consistent branding, but branding that brings in more customers, think from both a design perspective and from the perspective of the customer base.<\/p>\n

Ultimately, brand consistency works to increase brand awareness. The logo, web design, product packaging and web content should feel visually cohesive, acting as another way to streamline tone and a company\u2019s outlook on business.<\/p>\n

Spark up social media campaigns<\/h3>\n

Hashtags, Facebook groups, Instagram posts and tweets\u2014is your company engaging with all of these social media elements? If so, does your social campaign feel cohesive? When working within the realm of social media, it\u2019s important to develop branding that can catch someone\u2019s eye quickly as they scroll by. Social media users see countless ads each day, not to mention posts from family, friends and influencers.<\/p>\n

Most people will scroll by, perhaps catching a pop of colour or a logo as they race to the next post. But if they stop to glance at one post, then another a few days later, before long they\u2019ll come to associate certain colour schemes, fonts, logos and other elements with your company.<\/p>\n

Engaging with the public over social media is an important part of any marketing campaign. Increase the rate of these engagements by increasing brand recognition by way of brand consistency.<\/p>\n

Develop a style guide<\/h3>\n

Centralise your branding campaign by creating a style guide. Make the style guide reflect your branding efforts by integrating company colours, logos and language you want designers, writers, and salespeople to use.<\/p>\n

Include specific guidelines on how to present your company to the broader public, how social media managers should promote new products and the tone each blog post, line of web copy or video should use, whether that\u2019s serious, fun, or as an expert voice in the field.<\/p>\n

Give out these guides to your employees and reference them often. As your organisation develops, keep this document up to date and make changes as necessary.<\/p>\n

Get the whole team on board<\/h3>\n

Consistent branding isn\u2019t just for those in the marketing department. If you\u2019re going to achieve brand consistency, you\u2019ll have to engage with all of your employees to get them on board. This will of course include web developers and graphic designers tasked with creating a logo, but also will involve account managers and salespeople.<\/p>\n

One easy way to streamline brand consistency is to include branding in company emails. Make sure everyone\u2019s email signature includes your brand\u2019s logo and name, and that all emails are written in the same font.<\/p>\n

The importance of consistent branding can\u2019t be overstated. Once you examine your company\u2019s goals and mission statement and work to bring together tone and design, you may find it easier to keep your marketing campaigns focused, streamlined and, of course, on brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Successful companies have strong, consistent brands. Here is some practical advice to build a brand that works for you.<\/p>\n","protected":false},"author":2,"featured_media":19982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-19980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-business"},"yoast_head":"\nHow a consistent approach to branding can help you and your clients - Heart Internet<\/title>\n<meta name=\"description\" content=\"Learn how to take a consistent approach to branding so you can build your business's own brand, and help clients develop theirs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a consistent approach to branding can help you and your clients - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"Learn how to take a consistent approach to branding so you can build your business's own brand, and help clients develop theirs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-12T12:30:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1150\" \/>\n\t<meta property=\"og:image:height\" content=\"766\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"How a consistent approach to branding can help you and your clients\",\"datePublished\":\"2018-12-12T12:30:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/\"},\"wordCount\":1040,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg\",\"articleSection\":[\"Your Business\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/\",\"name\":\"How a consistent approach to branding can help you and your clients - Heart Internet\",\"isPartOf\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg\",\"datePublished\":\"2018-12-12T12:30:41+00:00\",\"description\":\"Learn how to take a consistent approach to branding so you can build your business's own brand, and help clients develop theirs.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#primaryimage\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg\",\"width\":1150,\"height\":766},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heartinternet.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How a consistent approach to branding can help you and your clients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heartblog.victory.digital\/#website\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"name\":\"Heart Internet\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heartblog.victory.digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\",\"name\":\"Heart Internet\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"width\":992,\"height\":252,\"caption\":\"Heart Internet\"},\"image\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/heartinternet\/\",\"https:\/\/x.com\/heartinternet\",\"https:\/\/www.linkedin.com\/company\/heart-internet-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\",\"name\":\"Eliot Chambers-Ostler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"caption\":\"Eliot Chambers-Ostler\"},\"url\":\"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How a consistent approach to branding can help you and your clients - Heart Internet","description":"Learn how to take a consistent approach to branding so you can build your business's own brand, and help clients develop theirs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/","og_locale":"en_GB","og_type":"article","og_title":"How a consistent approach to branding can help you and your clients - Heart Internet","og_description":"Learn how to take a consistent approach to branding so you can build your business's own brand, and help clients develop theirs.","og_url":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/","og_site_name":"Heart Internet","article_publisher":"https:\/\/www.facebook.com\/heartinternet\/","article_published_time":"2018-12-12T12:30:41+00:00","og_image":[{"width":1150,"height":766,"url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg","type":"image\/jpeg"}],"author":"Eliot Chambers-Ostler","twitter_card":"summary_large_image","twitter_creator":"@heartinternet","twitter_site":"@heartinternet","twitter_misc":{"Written by":"Eliot Chambers-Ostler","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#article","isPartOf":{"@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/"},"author":{"name":"Eliot Chambers-Ostler","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28"},"headline":"How a consistent approach to branding can help you and your clients","datePublished":"2018-12-12T12:30:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/"},"wordCount":1040,"commentCount":0,"publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg","articleSection":["Your Business"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/","url":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/","name":"How a consistent approach to branding can help you and your clients - Heart Internet","isPartOf":{"@id":"https:\/\/heartblog.victory.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#primaryimage"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg","datePublished":"2018-12-12T12:30:41+00:00","description":"Learn how to take a consistent approach to branding so you can build your business's own brand, and help clients develop theirs.","breadcrumb":{"@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#primaryimage","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2018\/12\/person-drawing-on-ipad.jpg","width":1150,"height":766},{"@type":"BreadcrumbList","@id":"https:\/\/www.heartinternet.uk\/blog\/how-a-consistent-approach-to-branding-can-help-you-and-your-clients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heartinternet.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"How a consistent approach to branding can help you and your clients"}]},{"@type":"WebSite","@id":"https:\/\/heartblog.victory.digital\/#website","url":"https:\/\/heartblog.victory.digital\/","name":"Heart Internet","description":"","publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heartblog.victory.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/heartblog.victory.digital\/#organization","name":"Heart Internet","url":"https:\/\/heartblog.victory.digital\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","width":992,"height":252,"caption":"Heart Internet"},"image":{"@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/heartinternet\/","https:\/\/x.com\/heartinternet","https:\/\/www.linkedin.com\/company\/heart-internet-ltd"]},{"@type":"Person","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28","name":"Eliot Chambers-Ostler","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","caption":"Eliot Chambers-Ostler"},"url":"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/19980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=19980"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/19980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/19982"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=19980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=19980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=19980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}