{"id":20280,"date":"2019-02-19T12:30:59","date_gmt":"2019-02-19T12:30:59","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=20280"},"modified":"2019-02-19T12:30:59","modified_gmt":"2019-02-19T12:30:59","slug":"12-things-clients-say-that-only-creatives-will-get","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/12-things-clients-say-that-only-creatives-will-get\/","title":{"rendered":"12 things clients say that only creatives will get"},"content":{"rendered":"

\"The<\/p>\n

You know the feeling \u2026 It’s Friday, it\u2019s five to five \u2026 Tonight’s the night! The one night when you finally get to click off on-time and have a weekend. Like a person.<\/p>\n

Then it happens: The phone rings and you hear those doom-laden words: \u201cCan you just \u2026\u201d<\/p>\n

Of course, they assure you, \u201cIt\u2019ll just be a five minute job!\u201d<\/p>\n

And you know that you\u2019ll be at your desk \u2019til midnight. Again.<\/p>\n

The life of the creative isn’t easy. If it was, everyone would do it – instead of ringing us up at the end of the day and getting us to do it for them.<\/p>\n

But the client wants what the client wants!<\/p>\n

Here are a few examples of those conversations where you just have to keep telling yourself: \u201cThe client is always right \u2026 The client is always right \u2026 The client is always right.\u201d<\/p>\n

1. Everything\u2019s free on the internet, right?<\/h3>\n

\"I'm<\/p>\n

CLIENT:<\/strong> \u201cLook, I\u2019m not a designer, but I\u2019m pretty sure we can use their logo.\u201d<\/p>\n

ME:<\/strong> \u201cNo, we can\u2019t use their property. It\u2019s their copyright.\u201d<\/p>\n

CLIENT:<\/strong> \u201cEven if we change the colour?\u201d<\/p>\n

2. Predicting The Future<\/h3>\n

\"How<\/p>\n

CLIENT:<\/strong> \u201cHow long will it take for you to build me a website?\u201d<\/p>\n

ME:<\/strong> \u201cWell, that depends on what you want it to do, how many pages, things like that.\u201d<\/p>\n

CLIENT: <\/strong>\u201cI don\u2019t know yet. So, how long?\u201d<\/p>\n

ME:<\/strong> \u201cLet me just look in my crystal ball.\u201d<\/p>\n

3. Designed by committee<\/h3>\n

\"I'm<\/p>\n

ME:<\/strong> \u201cAny thoughts on the new version?\u201d<\/p>\n

CLIENT:<\/strong> \u201cI love it. Signed off. I\u2019m just gonna show it to everyone else in the office and see what the team thinks.\u201d<\/p>\n

ME:<\/strong> \u201cOh, good.\u201d<\/p>\n

4. Photoshop Can Fix Everything<\/strong><\/p>\n

\"Can<\/p>\n

CLIENT: <\/strong>\u201cCan you make the sun shine?\u201d<\/p>\n

ME:<\/strong> \u201cSorry?\u201d<\/p>\n

CLIENT:<\/strong> \u201cIn the photo. It\u2019s very grey.\u201d<\/p>\n

ME:<\/strong> \u201cThe photo you supplied? It was taken in the rain.\u201d<\/p>\n

CLIENT:<\/strong> \u201cYes. Can you make the sun shine?\u201d<\/p>\n

5.\u00a0\u00a0The font you don\u2019t want<\/h3>\n

\"Can<\/p>\n

CLIENT:<\/strong> \u201cCan the type be in Helvetica?\u201d<\/p>\n

ME:<\/strong> \u201cBut everyone uses Helvetica. Don\u2019t you want something that\u2019ll stand out?\u201d<\/p>\n

CLIENT:<\/strong> \u201cHow about Comic Sans?\u00a0 Hello \u2026?\u00a0 Hello \u2026?\u201d<\/p>\n

6. On the money<\/h3>\n

\"I<\/p>\n

CLIENT: <\/strong>\u00a0\u201cI know designers who charge less.\u201d<\/p>\n

ME:<\/strong> \u201cI know clients who pay more.\u201d<\/p>\n

7. Writing is easy, everyone can do it<\/h3>\n

\"Why<\/p>\n

CLIENT: <\/strong>\u00a0\u201cWhy am I paying you for a whole day, just to write one line?\u201d<\/p>\n

ME:<\/strong> \u201cWhy aren\u2019t I charging you for the years of experience and qualifications and the lifetime of skillfully honed craft that went into writing that line?\u201d<\/p>\n

8. You know you want to work for free<\/h3>\n

\"I<\/p>\n

CLIENT:<\/strong> \u201cI don\u2019t like to pay upfront. You don\u2019t pay for your electricity upfront, you pay for what you use.\u201d<\/p>\n

ME:<\/strong> \u201cYou pay for your food upfront, whether you eat it or not. I have to eat too.\u201d<\/p>\n

9. Avoiding innovation at all costs<\/h3>\n

\"Can<\/p>\n

CLIENT:<\/strong> \u201cCan you make it like my competitor\u2019s ad, please?\u00a0 I know that works, their shop\u2019s always full.\u201d<\/p>\n

ME:<\/strong> \u201cSo they don\u2019t need you to advertise their business as well, then, do they?\u201d<\/p>\n

CLIENT: <\/strong>\u201cHow do you mean?\u201d<\/p>\n

10. Online schmonline<\/h3>\n

\"Can<\/p>\n

CLIENT:<\/strong> \u201cCan you build me an eBay?\u201d<\/p>\n

ME: <\/strong>\u201cYou mean an online auction site?\u201d<\/p>\n

CLIENT:<\/strong> \u201cYeah. That eBay makes millions.\u201d<\/p>\n

ME:<\/strong> \u201cTrue. Although it took years to build up its business.\u201d
\nCLIENT:<\/strong> \u201cBut that was before the internet.\u201d<\/p>\n

11. You know you want to work for free (again)<\/h3>\n

\"Could<\/p>\n

CLIENT:<\/strong> \u201cCould you do me a quick favour?\u201d<\/p>\n

ME:<\/strong> \u201cFor free?\u201d<\/p>\n

CLIENT: <\/strong>\u201cI\u2019ve got loads more work lined-up for you, after.\u201d<\/p>\n

ME:<\/strong> \u201cSo I can charge you upfront for that, then?\u201d<\/p>\n

CLIENT:<\/strong> \u201cNo, I thought this was a favour.\u201d<\/p>\n

12. Do you have a time machine?<\/h3>\n

\"So<\/p>\n

CLIENT:<\/strong> \u201cSo, can you do that by tomorrow!\u201d<\/p>\n

ME:<\/strong> \u201cNot really, no.\u201d<\/p>\n

CLIENT:<\/strong> \u201cGreat. Bye.\u201d<\/p>\n

ME: <\/strong>\u201cHello?\u00a0 Hello?\u201d<\/p>\n

When Clients and Creatives Clash<\/h3>\n

We\u2019re pretty sure there are moments here you\u2019ll recognise – but feel free to share in the Comments Section below – your own \u201cThe client is always right\u201d moments – those times when your clients have asked you for something outrageously unrealistic.<\/p>\n

Then we can all feel your pain!<\/p>\n","protected":false},"excerpt":{"rendered":"

Clients are the lifeblood of your business. But they can also be frustrating. We take a look at some of the infuriating things clients can say.<\/p>\n","protected":false},"author":2,"featured_media":20309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-20280","post","type-post","status-publish","format-standard","has-post-thumbnail","category-your-business"],"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/20280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=20280"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/20280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/20309"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=20280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=20280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=20280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}