{"id":21154,"date":"2019-07-02T12:30:56","date_gmt":"2019-07-02T12:30:56","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=21154"},"modified":"2019-07-02T12:30:56","modified_gmt":"2019-07-02T12:30:56","slug":"5-ways-creatives-can-research-creatively","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/5-ways-creatives-can-research-creatively\/","title":{"rendered":"5 Ways creatives can research creatively"},"content":{"rendered":"

If you\u2019re a Creative person, you probably love the actual creative part of your job, and can\u2019t wait to get to it. But, for a lot of Creatives, the actual moment when you can fire-up your Photoshop, Final Cut Pro, Dreamweaver or WordPress, comes after a lengthy period of research and preparation.<\/p>\n

We\u2019ve written before about why<\/em> good research can benefit the Creative Process<\/a>, both for the person doing the work, and the end-user. Here we\u2019ll look at how you can do it well – showcasing some of the techniques you can employ to make the actual research a creative process too.<\/p>\n

The art of research<\/h3>\n

Research can, itself, be creative – it is, after all, a matter of finding elegant and accurate solutions to elaborate problems – just like answering any kind of Creative Brief is.<\/p>\n

After all, when it comes to being a Creative, you can\u2019t have that Lightbulb Moment if there\u2019s nothing to power the lightbulb! So, let\u2019s shed a little light on the Creative research process.<\/p>\n

Effective research is a process. It doesn\u2019t have to be painful, it can be enlightening and inspiring, if you give yourself a good head-start. The preferred and appropriate method will arise from the nature of the task being undertaken, but, whichever avenue you pursue, you need to start by giving yourself a great plan.<\/p>\n

1. Structure<\/h3>\n

Take some time to think through what you need to do, and give yourself a structure to work to.<\/p>\n

At college, one of the most useful things a teacher could tell a student was \u201cwrite the introduction last\u201d. This cunning piece of advice was simply a way of saving you time, heartache and rewrites – by encouraging you to plan your workload cleverly and logically in advance.<\/p>\n

Any creative research project you undertake now, can benefit from a bit of that advance cunning. So, plan what you are going to do and when you\u2019re going to do it. Give yourself a structure to work to.<\/p>\n

There are various ways you can arrange your thoughts – simply writing a list is the most obvious. Mindmap<\/a>s, Spidergrams<\/a>, Flow-charts<\/a>; these are all good ways of getting your thoughts down and connecting them together.<\/p>\n

This will give you a good idea of the range of headings, and subheadings, you need to be researching. Start with the one that seems to be the most useful – or interesting – and off you go!<\/p>\n

2. Focus<\/h3>\n

If you\u2019re researching a broad subject – such as a period in history, a genre in media or an artistic movement, say – break it down into bite-size bits.<\/p>\n

If you were writing Content for a website, you\u2019d look for the \u2018Keywords\u2019 in your chosen subject – the significant words that most easily describe the subject you\u2019re researching. Use the same approach to any research project.<\/p>\n

In this way, you can focus your attention of very specific aspects of your subject. Where the whole subject might seem intimidatingly complex, focusing on one small part of it, might seem eminently more achievable.<\/p>\n

In doing this, breaking your subject down to almost the granular level, your targets are closer and easier to hit.<\/p>\n

This is when you could apply a Time Management System, like Pomodoro<\/a>, to help focus your mind, and your time, on hitting that close-up target.<\/p>\n

3. (Re)search<\/h3>\n

Searching for the info and the inspiration you need, needn\u2019t be a slog.<\/p>\n

Chunk your subject down into manageable smaller subjects and settle on a few keywords for your search. This will save you more time than a watch manufacturer.<\/p>\n

Quality Control<\/strong>. Does the article you\u2019re looking at make specific claims, and back them up with evidence? Good, that\u2019s what you\u2019re looking for. On the other hand, is it vague, unfocused and offering unsupported generalisations? If so, it isn\u2019t written by people who actually understand their subject.<\/p>\n

Typos are another good indication of info to avoid. Ask yourself: does the article contain \u2018facts\u2019 you know to be untrue?<\/p>\n

If any of this is the case, move on.<\/p>\n

Choose the best<\/strong>. If you\u2019re looking into a subject for which there is a recognised industry leader, or an advisory body, start your research there. Both .gov<\/em> and .edu<\/em> are good domain extensions to look for! They might put you straight on to the subject areas and Keywords you need.<\/p>\n

Similarly, if you\u2019re researching something that\u2019s been in the news recently, go to credible news sources – magazines or newspapers. The sort of places that employ trained journalists, with expert knowledge. The kind of place that actually checks its facts!<\/p>\n

If it\u2019s been in the news in the past, Google offers you its News Archive<\/a>, which contains newspapers going back to the 1880s.<\/p>\n

4. Don\u2019t just go Google<\/h3>\n

Other search engines are available. The second busiest search engine in the world, after Google, is YouTube.<\/p>\n

But, in the multimedia landscape we now inhabit, people are just as likely to create a vlog on a subject, as a blog. A lot of good mini-documentaries and interviews can be found on there. It isn\u2019t all just Swedish Hipsters talking about themselves.<\/p>\n

Microsoft\u2019s Bing<\/a> has built itself up to be the second biggest traditional search engine, partly by powering Yahoo\u2019s searches, too. It offers little that Google doesn\u2019t, but there are less adverts and paid-for results jostling for your attention.<\/p>\n

DuckDuckGo<\/a> offers \u2018Semantic Search\u2019, where it considers the exact meaning of the phrase you type in. This can help reduce irrelevant results. It\u2019s key USP is that it doesn\u2019t track your searches but we\u2019ll assume that, for your needs, that isn\u2019t a consideration.<\/p>\n

If you\u2019re writing code (or someone in your team is) you could cut corners and find something you need has already been created. Searchcode<\/a> is the search engine for open source code.<\/p>\n

5. Advanced Googling<\/h3>\n

Search engines pride themselves on offering you links to everything<\/em> you might need. But, if you want to be a bit more precise, get away from that paid-for content, and have fewer irrelevant options, you can use Advanced Search.<\/p>\n

Google Images. <\/strong>You, presumably, know about Google\u2019s image search function – because there is a link to it right there on the top right of Google\u2019s home page. Not sure what an image is, or who it\u2019s by? Google Images has the answer.<\/p>\n

Quotation Marks.<\/strong> Use \u201cquotation marks\u201d to search for an exact phrase. This means that Google will search for the whole phrase, rather than just parts of it. Such as: \u201cHow many Creatives does it take to change a lightbulb?\u201d<\/p>\n

Asterisk.<\/strong> One variation on this is if you\u2019re searching for a phrase you\u2019re not entirely sure of – replace any sketchy words with an asterisk, and Google will offer you the variations of the phrase with the likeliest words in place of the asterisk. Such as \u201cHow many * does it take to change a lightbulb?\u201d.<\/p>\n

Define.<\/strong> If you encounter terms you don\u2019t understand, Google can help you out with that – use quotation marks and DEFINE: to get dictionary definitions – like this \u201cDEFINE: lightbulb\u201d<\/p>\n

Boolean. <\/strong>If you want your searches to achieve full Jedi level of proficiency – step up to Boolean Searches. This is a highfalutin\u2019 way of saying \u201cuse AND\/OR\/NOT commands\u201d.<\/p>\n

So, if you search for Creatives AND Lightbulbs, it will only find pages that refer to both. You will, therefore, get far more results if you search for Creatives OR Lightbulbs. If, on the other hand, you were sick of bad Lightbulb jokes and just wanted to search for Creatives – you could use NOT – Creatives NOT Lightbulbs – and you\u2019ll definitely get no jokes.<\/p>\n

Shedding a little light<\/h3>\n

So, to sum up:<\/p>\n

    \n
  1. Give yourself a structure to follow<\/li>\n
  2. Nail your Keywords<\/li>\n
  3. Apply a little common sense<\/li>\n
  4. Don\u2019t just Google it<\/li>\n
  5. Use advanced research methods<\/li>\n<\/ol>\n

    Then you\u2019ll find a wide world of wonderfully informative information lighting up your screen, ready to fill your next Creative job with white hot illumination.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Good research is the foundation of a good project. In this guide we’ll look at how you can research creatively so your research will uncover more than just the ordinary.<\/p>\n","protected":false},"author":2,"featured_media":21161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-21154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-business"},"yoast_head":"\n5 Ways creatives can research creatively - Heart Internet<\/title>\n<meta name=\"description\" content=\"Struggling with research for your creative projects? 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