{"id":21591,"date":"2019-10-07T16:17:28","date_gmt":"2019-10-07T16:17:28","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=21591"},"modified":"2019-10-07T16:17:28","modified_gmt":"2019-10-07T16:17:28","slug":"the-10-best-funniest-most-creative-404-pages","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/the-10-best-funniest-most-creative-404-pages\/","title":{"rendered":"The 10 best, funniest, most creative 404 pages"},"content":{"rendered":"

Creating an effective and unique 404 page is an art. If you\u2019re not sure what a 404 page is, it\u2019s simply a \u2018Page Not Found\u2019 message that your customers arrive at by accident. If they link to a page which has moved, or doesn\u2019t exist anymore, a 404 will tell them they\u2019ve gone wrong.<\/p>\n

A 404 is a homepage for people who got there by accident. You need your 404 to reflect the nature and tone of your business. You need it to welcome the unwary traveller, and help them on their way through your website.<\/p>\n

A good 404 will help prevent bounce back to the search engine. It will assist a potential customer to find the page they\u2019re really looking for and, therefore, it\u2019s great for dwell time, it\u2019s great for business, and it\u2019s an essential part of your customer service.<\/p>\n

Remember when DVDs had \u2018Easter Eggs\u2019 hidden on them? They were little fun things, like out-takes, that were tucked away on a sub-menu, which you would stumble upon by accident – and which you could then tell your friends about. A good 404 page is a bit like that!<\/p>\n

But, when was the last time you found yourself on a 404 page?<\/p>\n

Are 404 pages a thing of the past?<\/h2>\n

Thanks to the automated broken link checkers you\u2019ll find in many web-builders, such as WordPress<\/a>, the 404 page is considered by many to be a lost art.<\/p>\n

But you can\u2019t always control how others link to your site, and you certainly can\u2019t legislate against people mistyping your URL. So, whilst it\u2019s true that finding yourself on a 404 page is a less common occurrence than it once was – it still happens.<\/p>\n

But, before we dig into them, let\u2019s look quickly at the alternative…<\/p>\n

Why 404 when you can 301?<\/h2>\n

A 301 Redirect is simply an instruction to redirect traffic from one URL to a different URL.<\/p>\n

If you\u2019ve migrated your website, 301s are essential to your customers still being able to find you, as the Bookmarks they will have saved may now be dead links.<\/p>\n

This is great for customer service, and equally successful for SEO, as it maintains the integrity of your inbound links, boosts dwell time, reduces bounce, and generally means you\u2019re websiting like a boss.<\/p>\n

The problem with 301 Redirects arise when only a few pages have been moved or deleted within an otherwise unchanged site. Being automatically directed to a different page can confuse the visitor. They may find themselves typing in the same URL again (just to be sure they got it right) only to be taken to the wrong place once more.<\/p>\n

If you understand your analytics and the motives of your users, there\u2019s a good chance you can link them to the page they actually want – then all is good – they might not even notice the change. But if they know the page they want, or they are clicking on a dead link, then that could lead to confusion and frustration.<\/p>\n

You don\u2019t want your customers to be frustrated at you, that could cost you a sale.<\/p>\n

So, in that case, the sensible solution is the 404 page. Something that tells them they\u2019ve gone wrong and helps them to go right.<\/p>\n

404 – The Accidental Homepage<\/h2>\n

A homepage needs to represent your business in as efficient and swift a way as possible. You only have a scant few seconds to grab a possible customer\u2019s attention, after all. So, your homepage needs to reflect the nature and tone of your business; it also needs to make it as easy as possible for people to navigate their way around your site.<\/p>\n

Well, that\u2019s every bit as true for your 404 page – with the added ingredient that no-one who arrives there is expecting to. Unless they\u2019re being sent there by a blog like this one, of course.<\/p>\n

404 – The 4 golden rules<\/h2>\n

You need your 404 to work effectively for you. You can track this using a Google Analytics tool – to ensure that your 404 isn\u2019t bouncing people back off your site but is, instead, ensuring that they get where they need to be.<\/p>\n

A big part of this will be the page\u2019s design, so let\u2019s look at some best practice:<\/p>\n

1: Apologise. <\/strong>Your 404 page is not where they want to be. Assume the fault is yours – that\u2019s just good customer service.<\/p>\n

2: Theme. <\/strong>Whatever design you go with, make it one that is appropriate to your business – if it links thematically to who you are and what you do, that will reassure and engage the interest of the wandering customer.<\/p>\n

3: Be clever or be funny. <\/strong>Look through the list below, and you\u2019ll see that all of the 404s we\u2019ve selected are either clever, or funny, or both. Humour is a great lubricant for the wheels of business, especially when your customer doesn\u2019t get exactly the result they were expecting.<\/p>\n

4: Navigate.<\/strong> Make sure your 404 offers the navigation that the customer needs – that might include a search bar, links to your major services, or simply a shortcut to your homepage. If your 404 is a dead-end, you\u2019ve just lost that customer.<\/p>\n

Let\u2019s look, then, at some examples of successful 404ing, and discuss quite what makes these pages work so well.<\/p>\n

If a good 404 page is an art, then it follows that artists will have interesting 404 pages.<\/p>\n

10 – Worrydream.com<\/h2>\n

The award-winning web-designer, Brett Victor delights in rewriting the rules of design, so it\u2019s only right that his 404 page<\/a> be a dead end. It takes you nowhere.<\/p>\n

\"\"<\/p>\n

If this image rings a bell, that might be because it is a visual reference to Ren\u00e9 Magritte painting The Treachery of Images<\/em> – also known as This is Not a Pipe<\/em> – in which he challenges the very notion of what art is.<\/p>\n

Philosophically, there might be a point he\u2019s making about art being an end unto itself. Who knows? What\u2019s undeniable, though, is that this 404 page, whilst unique and amusing \u2026 Isn\u2019t much use to him.<\/p>\n

Unless you want<\/em> to be awkward – this isn\u2019t the type of 404 page you need for your business.<\/p>\n

9 – VisitSteve.com<\/h2>\n

Another artist, Steve Lambert, has gone the other way – his 404 page<\/a> is piled-high with links and navigation options. He absolutely doesn\u2019t want you to hang around on this dead page too long.<\/p>\n

This comedian and performance artist has created an introductory video which is deliberately awkward (he has labelled it \u2018The Most Awkward 404 Page\u2019 after all) specifically because he doesn\u2019t want you hanging around on the wrong page. Yes, we watched the whole video – so you don\u2019t have to!<\/p>\n

\"\"<\/p>\n

If your website is all about you, it\u2019s only right and fitting that your 404 page be about you, too!<\/p>\n

This works because it introduces us to Steve, clearly demonstrates that he has a sense of humour, but also that he understands the function of a 404 page – which is to help people swiftly move on to another page on the same site.<\/p>\n

8 – Gymbox<\/h2>\n

And, while we\u2019re on the subject of awkward\u2026 London\u2019s self-proclaimed \u2018best equipped gym\u2019 has this gif as its 404 page<\/a>. It features one-man meme-machine, John Travolta, but possibly not as you\u2019ve seen him before. Let\u2019s just say that this image isn\u2019t designed to invite people to hang around on the wrong page for too long.<\/p>\n

\"\"<\/p>\n

Those budgie-smugglers Travolta is wearing are going to send you scurrying right back to the home page \u2026 with your tail between your legs.<\/p>\n

In case you\u2019re at all interested, the image is from the lost cinematic classic \u2018Perfect\u2019 from 1985 – featuring John Travolta and Jamie Lee Curtis both going for the burn.<\/p>\n

7 – Magnt<\/h2>\n

The web design firm, Magnt, has – as you might expect from people who do what they do – a very clever 404 page<\/a>. It simply offers a pictographic depiction the two reasons you could have arrived at that page.<\/p>\n

\"\"<\/p>\n

If you\u2019re in the business of being creative, it\u2019s never a bad idea to walk the walk in every page of your website – even the one people aren\u2019t supposed to find.<\/p>\n

Magnt also compliment you on your good taste in arriving there, by pointing out that CNBC has rated their 404 page as the second best on the internet.<\/p>\n

In case enquiring minds want to know the 404 page CNBC thought was better, was for the entertainment site Mashable<\/a>.<\/p>\n

6 eHarmony<\/h2>\n

Although they aren\u2019t in the marketing business (per se), eHarmony obviously have some good content writers on their team – because their 404 page<\/a> is a perfect synthesis of form and function.<\/p>\n

\"\"<\/p>\n

Gotta love the clever copy on this. Pretty sure the John Travolta pelvic gif wouldn\u2019t serve the same purpose, here!<\/p>\n

This 404 has a thematic link to the site it\u2019s part of – and they use their 404 as a complete navigation page including Call To Action buttons to \u2018log in\u2019 and \u2018join now\u2019, social media navigation, the works. That\u2019s a great way to make sure that customers who stumble upon this page, won\u2019t just pass like ships in the night.<\/p>\n

5 – Amazon<\/h2>\n

Amazon\u2019s issue with its 404 page would be the same for any big retailer – only magnified by the company\u2019s vast size. People don\u2019t go to a retailer\u2019s site unless they want something, and online retail has taught us to expect things all-but immediately.<\/p>\n

So, arriving at a 404 page would be infuriating.<\/p>\n

But nothing calms down a grumpy customer faster than a cute furry animal.<\/p>\n

Amazon\u2019s 404 page<\/a> softens the blow by showing you pictures of fluffy puppies. It gives you a hot-line straight to the homepage, it still offers you the all-important search-bar (which is the core of Amazon\u2019s business) but it also offers you an option to learn more about the dogs of Amazon.<\/p>\n

\"\"<\/p>\n

This well-behaved 404 works in several ways – not least in that it makes Amazon appear to be a dog-friendly workplace.<\/p>\n

There are, reputedly, 6,000 cute doggy pictures there are on the site – so you could be clicking the refresh on that 404 page forever more! The Dogs of Amazon even have their own blog<\/a>!<\/p>\n

4 – BBC<\/h2>\n

You\u2019ve dropped a clanger, if you find your way to the BBC\u2019s 404 page<\/a>. So, they greet you with the Clangers. Obvs.<\/p>\n

\"\"<\/p>\n

The sheer emptiness of this page tells you, immediately: Houston, we have a problem. But some top-level navigation and a search bar should get you back into the right orbit.<\/p>\n

Because of the sheer size of the BBC site, the full navigation bar is a multi-layered and complex beast. They\u2019ve got around that, on their 404 page, by ignoring it and simply offering you some department options, a search bar and a quick trip to the homepage.<\/p>\n

The only issue we have with this is that it is the BBC\u2019s only 404 page. Given the vast range of beloved IPs they could draw on, they could create a range of different 404s just to add a level of gamification \u2026 \u201cWhich one will I get today?\u201d<\/p>\n

3 – Marvel Comics<\/h2>\n

An entertainment site that does make good use of its Intellectual Property on its 404 page – is Marvel.<\/p>\n

Marvel Comics have produced some of the most recognisable characters in all popular culture, so it would be remiss of them not to employ them in their 404 page<\/a>.<\/p>\n

\"\"<\/p>\n

Several favourite Marvel characters appear here in images which can also feature some limited animation.<\/p>\n

Above the variable images, you\u2019ll find the standard navigation bar you\u2019ll get on every page on the site. In this way, the page functions as a bit of fun (if you refresh it, you get a different hero), you\u2019re reminded of the product range Marvel sells, and you have uninterrupted navigation to the rest of the site.<\/p>\n

2 – Lego<\/h2>\n

One of the strangest – and most successful – business transformations of recent decades has been Lego\u2019s shift from being a manufacturer of toy plastic bricks, to being the centre of a multi-billion, multi-franchise, multi-media empire.<\/p>\n

Those odd little Lego people have now occupied the universes of Star Wars, DC Superheroes, Harry Potter, Jurassic World and Stranger Things.<\/p>\n

Their \u00a0404 page<\/a>, mind you, ignores all that and employs Emmet Brickowski – from the Lego Movie.<\/p>\n

\"\"<\/p>\n

Lego should be fun, and it\u2019s right and proper that their 404 page reflects that. That said, they don\u2019t want you hanging around too long on the wrong page, they want you to follow the Call To Action button and start shopping.<\/p>\n

 <\/p>\n

We suspect the reason they aren\u2019t using their more famous characters will be to do with licensing.<\/p>\n

Unlike Marvel, they don\u2019t own the characters they\u2019re famous for. Paying for permission to use characters like Batman and Darth Vader on this 404 would make for a very expensive page that Lego really don\u2019t want you to be on.<\/p>\n

1 – IMDb<\/h2>\n

When most of us use IMDb, it\u2019s to win an argument about who was in such-and-such a film, or to find showing times at our local cinema. But, within the industry, IMDb is an essential tool for connecting people together.<\/p>\n

Its 404 page<\/a> breaks one of the cardinal rules of 404ing, in that it doesn\u2019t look like an IMDb page at all. There\u2019s no branding, no navigation bar, no call to action. Nada.<\/p>\n

That will be because professionals who are looking for specific information will, typically, not have time to hang around – they will need to know, at a glance, that they\u2019re on the wrong page.<\/p>\n

But those who do take a few moments will see one of the first things IMDb became famous for – movie quotes. Hit the refresh button and it will take you through a parade of (sometimes subtly altered) famous movie lines which tell you this isn\u2019t the webpage you\u2019re looking for.<\/p>\n

\"\"<\/p>\n

This works because it\u2019s simple, unfussy design won\u2019t confuse or delay anyone who doesn\u2019t want to hang around. But simply reading the short quote should give a chuckle and send you on your with a smile.<\/p>\n

Of course, if you\u2019re time-rich and obsessive compulsive, you might feel the need to keep clicking the refresh until you\u2019ve seen them all – and collect the set. If nothing else, that will give you a few laugh-out-loud moments, whilst bumping-up the website\u2019s dwell time a treat!<\/p>\n

Whilst we\u2019re talking 404, let\u2019s finish up on our own page<\/a>. This combines a simple design, with a touch of humour and – importantly – a navigation bar at the top, so you can find where you really need to be.<\/p>\n

\"\"<\/p>\n

404 for you \u2026<\/h2>\n

Do you work for a company with a great 404 page we should know about? Have you designed any yourself? Share the links with us on social – let\u2019s make them 404s for everyone!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A 404 is a homepage for people who got there by accident. Here are examples and advice on 404s that work.<\/p>\n","protected":false},"author":2,"featured_media":21367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-21591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-design"},"yoast_head":"\nThe 10 best, funniest, most creative 404 pages - Heart Internet<\/title>\n<meta name=\"description\" content=\"A 404 is a homepage for people who got there by accident. 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