{"id":22048,"date":"2020-01-09T12:10:12","date_gmt":"2020-01-09T12:10:12","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=22048"},"modified":"2020-01-09T12:10:12","modified_gmt":"2020-01-09T12:10:12","slug":"five-digital-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/five-digital-trends-for-2020\/","title":{"rendered":"Five Digital trends for 2020"},"content":{"rendered":"

Want to know what technology will help your business surf towards success in 2020? You need to make sure that you\u2019re riding the wave of the future. Here\u2019s our rundown of five digital trends which are already The Digital Dude and The Business Big Kahuna.<\/p>\n

Digital trend #1: AI<\/h2>\n

We\u2019ve written before about why AI is unlikely to take your job<\/a> or, at least, the bits of the job that you actually enjoy. But, it is true that AI is already a core ingredient of many of the digital trends we\u2019re discussing here. Therefore, AAI is only going to become more important as 2020 rolls on.<\/p>\n

AI robots patrol campuses and car parks – delivering everything from books to pizzas (ideally not at the same time), while security robots produced by companies like Knightscope are trundling around in high-end casinos, shopping malls and office buildings, like something that has rolled off the set of a Star Wars film.<\/p>\n

AI can process thousands of data points about consumers and analyse consumer behaviour in order to find patterns far more accurately and effectively than traditionally processes. Understanding customers\u2019 behaviour helps companies order supplies and market their products and services more effectively, to generate more sales and help to eliminate waste.<\/p>\n

AI is already helping with areas like online product recommendations, email personalisation and customer service chatbots.<\/p>\n

Digital trend #2: Content Marketing<\/h2>\n

Have you met BERT? BERT stands for Bidirectional Encoder Representations from Transformers (of course it does) and it was rolled out by Google in November as part of their search engine update. He\u2019s going to be a major player in SEO in 2020.<\/p>\n

BERT is an AI, which helps Google better understand \u2018natural language\u2019, so that people can type full sentences into the search bar and the algorithm will now have a better understanding of that whole sentence, rather than just the keywords within it.<\/p>\n

The practical upshot of this is that it won\u2019t be as easy to climb the ranking by clever use of SEO, instead Google will be rewarding faster speeds, better outlinks and inlinks and, most importantly, well-written content.<\/p>\n

This is Google\u2019s response, in part, to content which is being written by AI bots specifically to climb the ranking. Customers are humans, so they want content that is created by and for humans. And, Google ranking isn\u2019t the only reason why you\u2019ll see a return to good, well-written content (not that it ever went away from our site).<\/p>\n

Better content is necessary for companies to establish trust with their customers, and it\u2019s an important part of retaining those customers for upsales and repeat sales. According to the Content Marketing Institute:<\/p>\n