The client vs creative relationship is a complex one. The client says one thing but often means another. You know what we\u2019re talking about, right? Of course you do! If only you could say what you yourself were really thinking.<\/p>\n
Lift the drawbridge on your client management filter and the trust would be instantly swept away in the ensuing mudslide of verbiage. After all, a strong client\/creative relationship is built on trust. And by trust, we mean trusting that you will change everything on deadline day even though the brief had been signed off two months earlier. It doesn’t matter whether you\u2019re a copywriter, marketer, designer or developer, Agency Life can be tough to live. There\u2019s no doubt about that.<\/p>\n
Cast your mind back to when you were discovering your passion and developing your skills. Could you ever have imagined you\u2019d become a customer services specialist, an account manager, friend and therapist to clients? Those who live the Agency Life know all too well that being a creative is more than the title would suggest.<\/p>\n
Whilst each client is unique, they all converse in one universal language: \u2018client-speak\u2019. We\u2019ve rounded up some of your personal experiences to create a top list of \u2018what they say and what they actually mean\u2019. Let\u2019s take a look…<\/p>\n
Client actually means:<\/strong> We do have a budget in mind and it just so happens that it will be less than whatever you propose.<\/p><\/blockquote>\n
\u201cI won\u2019t bother you this weekend\u201d<\/strong><\/h2>\n
Client actually means: I\u2019m totally going to call you at 2am on Saturday.<\/strong><\/p><\/blockquote>\n
\u201cWork your magic\u201d<\/strong><\/h2>\n
Client actually means: <\/strong>I have no idea what I want and I\u2019ll only know it when I see it.<\/p><\/blockquote>\n
\u201cIt will only take a few minutes\u201d<\/strong><\/h2>\n
Client actually means: <\/strong>I forgot about this, but it needs to be done immediately.<\/p><\/blockquote>\n
\u201cThere\u2019s just one final change\u201d<\/strong><\/h2>\n
Client actually means: <\/strong>This will never, ever end.<\/p><\/blockquote>\n
\u201cMake it pop\u201d<\/strong><\/h2>\n
Client actually means: <\/strong>I have no idea what I want.<\/p><\/blockquote>\n
\u201cWe decided to go in another direction”<\/strong><\/h2>\n
Client actually means: I don\u2019t love you anymore.<\/strong><\/p><\/blockquote>\n
\u201cMake it amazing, but do it quick\u201d<\/strong><\/h2>\n
Client actually means: <\/strong>I want all the bells and whistles but I have no money to pay you.<\/p><\/blockquote>\n
\u201cIt\u2019s approved, just going to show the team\u201d<\/strong><\/h2>\n
Client actually means: <\/strong>The project is not approved. I\u2019m going to show it to the team, the cafe staff, my kids and mother-in-law.<\/p><\/blockquote>\n
\u201cI can\u2019t download your invoice\u201d<\/strong><\/h2>\n
Client actually means: <\/strong>Even though I managed to easily download the final work files I can\u2019t open your invoice because there\u2019s no money to pay you.<\/p><\/blockquote>\n
Good relationships are complicated<\/strong><\/h2>\n
If you said \u201cyes\u201d or \u201ctell me about it\u201d to one or more of the above then know, you are not alone. Like a fine wine, building a client relationship takes time to mature and ferment into something tasty. Nothing good ever came easy. Most clients are kind. They\u2019ve walked a similar journey to you and want to protect their investment.<\/p>\n
So, in a bid to help us all work better, hit us up with your collective client-speak experiences and share your best client retorts.<\/p>\n","protected":false},"excerpt":{"rendered":"
Want to know what your clients are really thinking? This client-speak glossary rounds up the very best of \u2018what they say and what they actually mean\u2019. <\/p>\n","protected":false},"author":4,"featured_media":22464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-22461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-business"},"yoast_head":"\n
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