{"id":22782,"date":"2020-08-14T13:15:59","date_gmt":"2020-08-14T13:15:59","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=22782"},"modified":"2020-08-14T13:15:59","modified_gmt":"2020-08-14T13:15:59","slug":"ar-is-here-five-websites-already-using-augmented-reality","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/ar-is-here-five-websites-already-using-augmented-reality\/","title":{"rendered":"AR is here \u2013 five websites already using augmented reality"},"content":{"rendered":"

Virtual reality has been on the cusp of mainstream adoption for decades, but augmented reality has surpassed it to become the technology with the most immediate promise.<\/p>\n

Many people\u2019s first taste of augmented reality was provided a few years ago by the Pok\u00e9mon Go fantasy game, where players had to hunt down animated monsters using the camera app on their phone.<\/p>\n

The superimposition of imaginary creatures over real-world settings like park benches and pathways allowed developer Niantic to demonstrate AR\u2019s potential to a huge audience \u2013 literally and metaphorically putting it on the map.<\/p>\n

The technology underpinning Pok\u00e9mon Go also established the principle that AR content can be valuable to businesses, helping them to increase market share and position themselves ahead of less forward-thinking competitors.<\/p>\n

The AR market is expected to be worth $160 billion by 2023<\/a>, with companies in numerous industries adopting it to promote products and services.<\/p>\n

Some hardware manufacturers are pinning the future on wearable headsets containing integral speakers, projecting data in front of the wearer\u2019s eyes. These could either be flat 2D presentations like the head-up displays in modern cars, or freestanding 3D holograms that provide a sense of depth and scale.<\/p>\n

However, wearable AR headsets are tomorrow\u2019s technology, with limited adoption in foreign markets and no products on sale in the UK.<\/p>\n

The current focus is on AR services which exploit existing technology, just like Pok\u00e9mon Go. Examples include product information displaying when an item or QR code is recognised by the device\u2019s camera, checking whether a piece of furniture would fit into a room in your home by superimposing it, and walk-through tutorials for making or repairing things.<\/p>\n

Although most AR experiences are conducted through a smartphone, there\u2019s obvious appeal for web-based AR which doesn\u2019t require app installation or registration. Instead, services are available simply by visiting the relevant webpage.<\/p>\n

These five brands are already using AR to improve the customer experience on their desktop websites, providing inspiration to smaller businesses across numerous market sectors\u2026<\/p>\n

L\u2019Or\u00e9al<\/h3>\n

The vast majority of beauty and cosmetics apps run through smartphones, but L\u2019Or\u00e9al has also harnessed the power of desktop computers. Viewing cosmetics on their website provides an option to \u2018tap and try\u2019 the products on your own face, by granting permission to use the device\u2019s in-built camera app. Once that\u2019s done, intelligent software projects colours and textures onto the relevant facial features \u2013 eyebrows, hair, lips, and so forth. Any device with a decent-quality webcam should provide a clear indication of whether a chosen product matches someone\u2019s skin tone, and whether it complements their appearance.<\/p>\n

Sephora<\/h3>\n

Despite encouraging consumers to install either its Android or iOS app, international beauty brand Sephora supports a number of services through a desktop Virtual Artist interface. Users can take a photo with their device\u2019s camera or upload a selfie from storage, though the latter can be glitchy. The software responds far better to live images, repositioning everything from lipstick to lashes in real time and offering a one-click \u2018delete all\u2019 option to start again. It\u2019s even possible to take a photo while \u2018wearing\u2019 one set of make-up, and then save it to compare with another live creation.<\/p>\n

Pot Noodle<\/h3>\n

Snack food manufacturer Pot Noodle sponsored a virtual careers fair earlier this year, replacing a real-life event which had to be cancelled due to Covid-19. Accessible through a normal desktop browser, web-based AR technology was used to create a variety of employer-specific 3D booths, which students could roam between as they wished. Each stall hosted introductory videos offering an overview of the company in question and their recruitment opportunities. The interface was highly intuitive \u2013 tapping a stack of virtual application forms opened an application process for graduate vacancies.<\/p>\n

Asos<\/h3>\n

The Covid-19 lockdown has also had unintended consequences for the fashion industry this year. Back in May, Asos added AR technology to many of its product pages, superimposing hundreds of products onto six models to demonstrate the style and fit of key product lines. By reducing the level of returns from online orders, Asos can minimise shipping costs and ensure higher levels of customer satisfaction. It also mitigates the impact of changing rooms being closed, and clothes having to be set aside or disinfected after being tried on or returned in-store.<\/p>\n

Kendra Scott<\/h3>\n

The jewellery industry has been another unintended victim of the current focus on hygiene, and trying on earrings is strongly discouraged by jewellers who then have to disinfect or quarantine these items. Online retailer Kendra Scott has tackled this by developing a service through the Safari web browser on smartphones. This previews each pair of earrings based on size and appearance, while chosen items move in tandem with the user\u2019s face. Other products are expected to be added to this innovative AR service in the coming months, from necklaces to bracelets and rings.<\/p>\n

Web hosting to your AR<\/h3>\n

Of course, websites are only as powerful and fast as the hosting behind them allows. To get web hosting with super fast page load speeds and 99.9 per cent uptime visit www.heartinternet.uk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A look at five brands that are are already using AR to improve the customer experience on their desktop websites.<\/p>\n","protected":false},"author":2,"featured_media":22783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,24],"tags":[],"class_list":{"0":"post-22782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-news","8":"category-power-up","9":"category-web-design"},"yoast_head":"\nAR is here \u2013 five websites already using augmented reality - Heart Internet<\/title>\n<meta name=\"description\" content=\"AR is here \u2013 five websites already using augmented reality - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/ar-is-here-five-websites-already-using-augmented-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AR is here \u2013 five websites already using augmented reality - 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