{"id":22811,"date":"2020-08-20T14:05:30","date_gmt":"2020-08-20T14:05:30","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=22811"},"modified":"2020-08-20T14:05:30","modified_gmt":"2020-08-20T14:05:30","slug":"4-of-the-funniest-adverts-and-what-marketers-can-learn-from-them","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/4-of-the-funniest-adverts-and-what-marketers-can-learn-from-them\/","title":{"rendered":"4 of the funniest adverts and what marketers can learn from them"},"content":{"rendered":"

Adverts – let\u2019s face it – they can get tiresome. Nowadays it\u2019s tempting to skip past them, whether it be on the TV or on YouTube.<\/p>\n

One study found that 86 per cent of viewers<\/a> watching timeshifted shows fast-forward the ads, but that TV remains the most memorable form of advertising.<\/p>\n

However, occasionally there are adverts that you won’t skip. Adverts that you actually actively look forward to seeing over and over again.<\/p>\n

Effective advertising is about attracting, holding, and focusing attention, and humour can be a great way to do this<\/a>.<\/p>\n

After all, humour connects us all and what better way is there to improve your mood than by having a good old fashioned giggle?<\/p>\n

It seems that in the UK comedy is close to our hearts, to put this in context, British comedy \u2018Only Fools and Horses\u2019 tops the most popular all-time TV shows in the UK according to YouGov<\/a> and is closely followed by \u2018Fawlty Towers\u2019 at no. 4 and \u2018Mr Bean\u2019 at no.9.<\/p>\n

You may be familiar with the saying, \u2018laughter is the best medicine\u2019, and some scientific studies<\/a> back that theory up, too.<\/p>\n

And, a 1993 Journal of Marketing study that examined multinational effects of humor on advertising<\/a>, found that ‘humor is more likely to enhance recall, evaluation, and purchase intention when the humorous message coincides with ad objectives, is well-integrated with those objectives, and is viewed as appropriate for the product category. Under such circumstances, humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness.’<\/p>\n

So, with that in mind, let\u2019s take a look at four of the funniest adverts and what marketers can learn from them.<\/p>\n

Dreamies – Cat Borrowers<\/strong><\/p>\n