{"id":22845,"date":"2020-09-02T13:40:59","date_gmt":"2020-09-02T13:40:59","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=22845"},"modified":"2020-09-02T13:40:59","modified_gmt":"2020-09-02T13:40:59","slug":"how-to-build-a-creative-agency-on-a-budget","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/how-to-build-a-creative-agency-on-a-budget\/","title":{"rendered":"How to build a creative agency on a budget"},"content":{"rendered":"<p>Making the leap from freelancer to fully fledged agency is no mean feat. Whether you\u2019re a designer, developer, copywriter or marketeer, you\u2019ll need grit, determination and self-belief to succeed.<\/p>\n<p>According to <a href=\"https:\/\/www.microbizmag.co.uk\/freelancing-statistics-uk-2020\/\">Micro Biz Mag<\/a>, there are currently more than two million freelancers in the UK. Are you one of them? Are you now considering switching your business model from freelance to agency?<\/p>\n<p>If you answered \u201cyes\u201d to one or both of these questions, you\u2019re in the right place. The freelancer to agency transition is all about timing. Don\u2019t worry if you\u2019re perched on the proverbial fence, there are some common signs to look out for that now is the right time.<\/p>\n<p><a href=\"https:\/\/premium.wpmudev.org\/blog\/switching-from-freelance-agency\/\">WPMU DEV\u2019s article<\/a> on this subject rounds these signs up beautifully:<\/p>\n<ul>\n<li>You\u2019re working more than eight hours a day<\/li>\n<li>Demand has exceeded your own capacity<\/li>\n<li>When someone asks you to go on holiday you start sweating<\/li>\n<li>You\u2019re turning down work<\/li>\n<\/ul>\n<p>When your business starts pushing you to grow rather than you pushing it, it has become bigger than one person. It has become its own thing. A quasi-sentient brand which knows what it wants.<\/p>\n<p>So, respond in kind and start expanding. Doing so doesn\u2019t require pockets deeper than an offshore oil well. In fact, it\u2019s possible to build a creative agency on a budget, and we\u2019re here to tell you how&#8230;<\/p>\n<h2><strong>Turning your freelance business into a profitable agency<\/strong><\/h2>\n<p>From client management, business development to tax affairs, you\u2019ll have accrued valuable skills during your travels as a freelancer. These are all adaptable to the agency life. Be mindful though, starting an agency will throw up new challenges. There will be a steep learning curve when it comes to hiring staff, putting processes in place and building up your client base.<\/p>\n<p>So, create a bullet-proof business plan. Set yourself realistic targets and a realistic schedule. Understand what your competitors are up to, that will inform you on niches you can exploit, possibly even highlight gaps in the market, and it will inform you about setting competitive prices. Remember though: a plan needs to be flexible so you can adapt and act on new opportunities as they arise.<\/p>\n<p><strong>Office space<\/strong><\/p>\n<p>In building your agency, consider retaining your current setup. In this brave new world of remote working, you don\u2019t necessarily need to invest upfront in a fancy office space. This can wait. Add it to your wish list. You can and you will get there. For now though, aim to keep your overheads down. If this means continuing to work from home, that\u2019s great. If Covid-19 has taught us one thing, working from home is a great option for businesses of all sizes.<\/p>\n<p>To get that professional look, you could consider renting a commercial address from a local business centre. For a low monthly cost, this will give your business more weight and credibility in the eyes of prospective clients. You could also get a landline business number which forwards to your mobile. It\u2019s about creating the experience somebody seeking an agency would expect to see.<\/p>\n<p><strong>Pro tip:<\/strong> Weigh up the pros and cons of investing in office space. Keeping your overheads down means you can invest in the right tools for the job including a computer, internet connection, specialist software such as<a href=\"https:\/\/www.adobe.com\/uk\/creativecloud\/plans.html?promoid=HM85XCML&amp;mv=other\"> Adobe Creative Cloud<\/a>, or access to online asset libraries, such as <a href=\"https:\/\/www.shutterstock.com\/pricing\">Shutterstock<\/a>.<\/p>\n<p><strong>Rebranding<\/strong><\/p>\n<p>Do a Freaky Friday and jump into the body of your prospective buyers. View your existing brand through their eyes. Does it say \u2018freelancer\u2019 or does it say \u2018agency\u2019. How you position yourself in the marketplace will reflect the type of clients you attract.<\/p>\n<p>Undertake market research. Build user personas. It could be, for instance, that you want to create profitable conversations with marketing managers in large businesses. So understand what keeps them awake at night. Understand what they are looking for from an agency.<\/p>\n<p>This will likely mean you\u2019ll need to consider a rebrand. And not just your logo, but everything that your prospect buyer comes in to touch with from visuals to content.<\/p>\n<p>If you want to be an agency, say \u201cwe\u201d rather than \u201cI\u201d. Create a sense of size. Let buyers know you have the skill, experience and capacity to meet and exceed all their needs. You are the one-stop convenience they\u2019ve been looking for.<\/p>\n<p>The royal \u201cwe\u201d has a long and interesting history. Historians attribute its first usage to King Henry II, who many years earlier in 1169 used it to imply he was speaking for both himself, and for god. Over time, business leaders have adopted this language to indicate they speak on behalf of others &#8211; in other words, it\u2019s not just you.<\/p>\n<p>Ensure your new brand wraps across all your in and outbound marketing platforms from website to social media feeds.<\/p>\n<p><strong>Pro tip:<\/strong> If you\u2019re a graphic designer, the only cost to reviewing your brand will be time. If you\u2019re not a designer, look to partner with a freelancer designer. Going forward, building relations with external partners will be key to building your agency. As it\u2019s your own brand under the microscope rather than a new client, this also presents a low-risk way to test your new freelancer connection out with a mind to bringing them on to client projects in the future.<\/p>\n<p><strong>Professional domain and email <\/strong><\/p>\n<p>It could be that a Gmail account has served you well to date. As you reposition yourself from freelancer to agency, consider the benefits of a professional domain and matching email. This will really cement your credibility ratings in the eyes of clients.<\/p>\n<p>With an email address that puts the emphasis on your name, customers new and old will know who you are. Not only does it set you apart from your competitors, but you\u2019ll have an aura of legitimacy that will help build trust with your customers \u2013 plus, it\u2019ll look great on CVs, business cards, stationery and packaging. Business email is the best blend of the reliability of a hosted service and the trustworthiness of your own email address.<\/p>\n<p>You can buy <a href=\"https:\/\/www.heartinternet.uk\/domain-names\">domain name<\/a>s, <a href=\"https:\/\/www.heartinternet.uk\/web-hosting\">hosting package<\/a>s and <a href=\"https:\/\/www.heartinternet.uk\/business-email\">business email<\/a> from us at Heart Internet.<\/p>\n<h2><strong>Assembling the team<\/strong><\/h2>\n<p>Where others say \u2018no\u2019 to client requests, always say \u2018yes\u2019. In the words of Richard Branson: \u201cIf someone offers you an amazing opportunity and you\u2019re not sure you can do it, say yes &#8211; then learn how to do it later.\u201d<\/p>\n<p>It could be, for instance, that you\u2019re a professional copywriter. In this scenario, if a client engages you for design services, never turn them down. Clients often seek convenience &#8211; which comes from having one go-to supplier. If they are asking you to do work outside your remit, that means they trust you. And it means you&#8217;re ready to build out that account.<\/p>\n<p>Now, you don\u2019t have to go straight out and hire a graphic designer. Employing people directly is awesome, but it comes with risk. After all, if it turns out to be a one-time job for the client, you\u2019ll have a designer sitting there doing nothing once it\u2019s done whilst the fixed cost of their salary remains.<\/p>\n<p>So consider building a freelance team you trust. The great thing about this is you only have to hire their services when the work comes in.<\/p>\n<p>You can become the account manager to the client and white label your freelance teams\u2019 services under your own brand.<\/p>\n<p><strong>Where do you find freelancers?<\/strong><\/p>\n<p>There are various websites where freelance creatives can advertise their specialism and pitch for work &#8211; you\u2019re probably registered with some of them yourself, so you know the drill. The obvious places to start are <a href=\"https:\/\/www.upwork.com\/\">Upwork<\/a>, <a href=\"https:\/\/www.freelancer.com\/\">Freelancer<\/a>, <a href=\"https:\/\/www.guru.com\/\">Guru<\/a>, <a href=\"https:\/\/www.linkedin.com\/profinder\">LinkedIn Profinder<\/a> or <a href=\"https:\/\/www.peopleperhour.com\/\">PeoplePerHour<\/a>. If you\u2019re looking for photographers, you can find them on <a href=\"https:\/\/www.flickr.com\/\">Flickr<\/a>, while film-makers put their work on <a href=\"https:\/\/vimeo.com\/\">Vimeo<\/a>. There are many more sites like these, so shop around.<\/p>\n<p>That\u2019s one way to find talented creatives, but they will be from all over the world. There is a simpler method you can employ to find people who are in your area: use <a href=\"https:\/\/www.google.com\/\">Google<\/a>.<\/p>\n<p>Let\u2019s say you\u2019re looking for a graphic designer in Brighton. A quick Google search immediately offers up 16 businesses which identify with the search term \u2018Graphic Design Brighton\u2019. Wherever you are, the story will likely be very similar. If not, widen your search area.<\/p>\n<p>The nature of outsourcing being what it is, it doesn\u2019t really matter if the people you work with are on the other side of the planet, but it can help with the vetting procedure, communication and building a professional rapport if you can actually meet with them, face to face.<\/p>\n<ul>\n<li><strong>Portfolio: <\/strong>Look at the work they have done, to ensure that it is up to the standard that you want to sell. After all, if you\u2019re selling that work to your client it\u2019s your name and reputation at risk, not your freelancer\u2019s.<\/li>\n<li><strong>Deadlines: <\/strong>You need to be sure that, as well as having the skills you need; they are also in-line with your work ethic and work pace. If your client wants something the next day (which, let\u2019s be honest, is usually when they want it) you need to be sure that you have a bank of people you can rely on to deliver work of high quality at that sort of pace. On the other hand, you need to know that, when a major project comes along, you have people out there who can commit to a long and complicated job.<\/li>\n<li><strong>Money talks:<\/strong> Find out what their rates are and establish a fee that you\u2019re happy with. Since you will be doing the legwork of finding the client and managing the client for them, you\u2019ll want them to take that into consideration by offering you a reduced rate. When you put your own quote forward to your client, you\u2019ll add your own costs to whatever the freelancer will be billing you and, that way, you make a profit from hiring them.<\/li>\n<\/ul>\n<p>It\u2019s a win-win. Both you and the freelancer have work and income that, otherwise, you wouldn\u2019t.<\/p>\n<p>You might also be able to strike an agreement where you can present your freelancer\u2019s work as being from your portfolio. That will help you secure more work for your agency and, therefore, more work for your freelancers.<\/p>\n<p><strong>Pro tip<\/strong>: Eventually \u2013 and this could take a year or maybe two \u2013 you will find that you have contracts locked in, you have a steady stream of recurring work &#8211; you\u2019ve hit that sweet spot where, instead of farming work out to, say, three or four designers, it would be quicker and cheaper to have one in-house.<\/p>\n<p><strong>Living the agency life<\/strong><\/p>\n<p>Freelancers and agency owners have one key thing in common: they want to be their own boss. Where they differ is that the freelancer only has so many hours in the day to sell. So, if you want more, living the agency life might be for you.<\/p>\n<p>Your agency journey will be unique to you, but hopefully some of these tips will help you on your way. Start small, think big. Control your own destiny. And live the agency life.<\/p>\n<p>If you\u2019ve managed to grow an agency, and you have some advice you can offer to people starting out, we\u2019d love to hear your experience over on our <a href=\"https:\/\/www.facebook.com\/heartinternet\">social media feeds<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turning your freelance creative business into a full creative agency can be simpler and cheaper than you might think. Here\u2019s how.<\/p>\n","protected":false},"author":4,"featured_media":22849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,24,28],"tags":[],"class_list":{"0":"post-22845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-news","8":"category-web-design","9":"category-your-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a creative agency on a budget - Heart Internet<\/title>\n<meta name=\"description\" content=\"How to build a creative agency on a budget - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/how-to-build-a-creative-agency-on-a-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a creative agency on a budget - 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