{"id":22857,"date":"2020-09-03T13:08:25","date_gmt":"2020-09-03T13:08:25","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=22857"},"modified":"2020-09-03T13:08:25","modified_gmt":"2020-09-03T13:08:25","slug":"how-to-choose-a-memorable-brand-name-and-5-businesses-that-got-it-right","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/how-to-choose-a-memorable-brand-name-and-5-businesses-that-got-it-right\/","title":{"rendered":"How to choose a memorable brand name \u2013 and 5 businesses that got it right"},"content":{"rendered":"

There\u2019s a lot to consider when starting a new business. One of the very first challenges people encounter is deciding on a brand name \u2013 and, by extension, a domain name<\/a>.<\/p>\n

A brand name can make or break a business, so it\u2019s a big decision and one that\u2019s worth putting plenty of time, thought and research in to.<\/p>\n

As a Forbes Agency Council article<\/a> explains: \u201cPicking the right name is crucial: it creates an image of the brand in the mind of potential customers, it shares the idea of what the company or service is about, and it’s the most important keyword for internet searches.\u201d<\/p>\n

The Brand Boy<\/a> agrees, stressing the importance of not rushing in to picking a brand or domain name:<\/p>\n

\u201cChoosing a name may not seem like the biggest challenge your company faces, but the right name can influence buyers and become a staple of your company\u2019s entire image. A name should never be chosen on a whim \u2013 it must be carefully planned and selected with purpose.\u201d<\/p>\n

If you find yourself stumbling at the first hurdle, consider some of the following approaches when brainstorming potential brand name ideas.<\/p>\n

And take inspiration from some businesses \u2013 big and small \u2013 that got it spot on\u2026<\/p>\n

Choose a common phrase, saying or quote<\/strong><\/p>\n

The number one factor when settling on a brand name is making sure it sticks in the mind. The quirkiest name out there is absolutely no good if it\u2019s instantly forgettable.<\/p>\n

That\u2019s why picking a well-known phrase, saying or quote can be a brilliant idea. Our brains often find it easier to remember whole phrases than individual words, especially ones that we were first exposed to in childhood.<\/p>\n

Example: <\/strong>Look Mum No Hands!<\/strong><\/a><\/p>\n

This caf\u00e9\/bar\/bicycle workshop in Old Street, London, is a great example of a brand capitalising on a well-known saying.<\/p>\n

The brand name doesn\u2019t include the words \u2018bike\u2019 or \u2018cycle\u2019, yet you instantly know what the business is about, and what product and service it offers.<\/p>\n

\u2018Look Mum No Hands!\u2019 is unique, memorable and evokes a sense of nostalgia that appeals to customers looking for something out of the ordinary.<\/p>\n

Experiment with spelling to create a non-dictionary word<\/strong><\/p>\n

Lots of brands have found success with creating a new word that\u2019s not in the dictionary. Look at Deliveroo, Pinterest and Waze, to name just a few.<\/p>\n

The easiest way of creating a new word is to experiment with the spelling of an existing word or words. Start by jotting down as many words as you can think of that relate to your business or product. Then try pairing certain ones together or tweaking the spelling to create something slightly different.<\/p>\n

Inventing a new word as your brand name means you can own it outright, plus it can make it easier to secure a domain name and social media handles.<\/p>\n

Example: <\/strong>Wahaca<\/strong><\/a><\/p>\n

Did you know the Mexican street food chain, Wahaca, is named after Mexico\u2019s foodie capital? \u2018Wahaca\u2019 is the phonetic spelling of \u2018Oaxaca\u2019. It works really well because it makes a Spanish word accessible to an English-speaking audience, while still giving a nod to the business\u2019 heritage and authentic product offering.<\/p>\n

Pick a pun<\/strong><\/p>\n

Puns can be a bit like marmite \u2013 people either love them or hate them. When done right, though, they\u2019re clever, catchy and can make people laugh or smile.<\/p>\n

Choosing a pun as a brand name is a great idea for a small business that doesn\u2019t take itself too seriously and wants to showcase plenty of personality.<\/p>\n

A play on words works especially well for companies that have physical premises. If someone pauses to ponder your shop sign, they\u2019re more likely to step inside.<\/p>\n

Example: <\/strong>Spruce Springclean<\/strong><\/a><\/p>\n

Here\u2019s a pun that\u2019s so bad it\u2019s good. It\u2019s humorous, clever and gives you a good indication of the services offered by the company (carpet and upholstery cleaning in this case).<\/p>\n

The pun goes beyond the brand name and domain address, too. Visit the business\u2019 website and you\u2019ll see a \u2018Call the boss!\u2019 call to action next to their phone number. If you\u2019re not a Bruce Springsteen fan, it might help to know that the singer\u2019s nickname was \u2018The Boss\u2019.<\/p>\n

Get the thesaurus out<\/strong><\/p>\n

The most obvious adjective used to describe your product or service isn\u2019t always the best one for your brand name. That\u2019s because our brains prefer the sound of some words over others.<\/p>\n

According to Phonaesthetics<\/a> \u2013 the study of beauty associated with the sounds of certain words \u2013 the most pleasant words have two or three syllables, short vowels and consonantal sounds like \u2018l\u2019, \u2018s\u2019 and \u2018m\u2019. None of these sounds require much effort to be pronounced and so evoke natural and peaceful feelings.<\/p>\n

Example: <\/strong>Chilly\u2019s<\/strong><\/a><\/p>\n

Water is usually described as \u2018cold\u2019 or \u2018chilled\u2019, but the combination of the \u2018ll\u2019 and the \u2018y\u2019 make the word \u2018chilly\u2019 more pleasing to the ear. It\u2019s a cute, colloquial adjective, but still manages to convey the USP of these reusable water bottles \u2013 the fact they keep water ice-cold for up to 24 hours.<\/p>\n

Select a word that\u2019s got nothing to do with your business<\/strong><\/p>\n

In a crowded marketplace, it can pay to be different. After all, one of the biggest brands in the world is named after one of your five a day. Some say Steve Jobs had his \u2018eureka\u2019 moment while on a fruitarian diet<\/a>.<\/p>\n

According to reports, he settled on \u2018Apple\u2019 because he thought the name sounded \u201cfun, spirited and not intimidating\u201d, and the fact it had nothing to do with computers made it stand out from the company\u2019s competitors. If you want to follow suit, pick a word that\u2019s short, simple, and part of everyday lexicon.<\/p>\n

Example: <\/strong>KAYAK<\/strong><\/a><\/p>\n

You\u2019d be forgiven for thinking travel metasearch site KAYAK sold canoes rather than flights. But this global business hasn\u2019t been hindered by its cryptic brand name.<\/p>\n

Like \u2018apple\u2019, \u2018kayak\u2019 is a single syllable word that rolls off the tongue. And, as co-founder Paul English explained on Twitter<\/a>, there really is no deeper meaning behind it: \u201cWe just really liked what the word KAYAK looked like, and how it sounded. It was that simple.\u201d<\/p>\n

Get the right domain for your brand<\/strong><\/p>\n

If you’ve decided on your ideal brand name, it’s time to get a domain name to match. Visit our domain name sales pages<\/a> to search through thousands of domain options.<\/p>\n

Words by: Samantha Shillabeer<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

We reveal how five businesses nailed their brand names and offer a few tips for how you or your clients can do the same. <\/p>\n","protected":false},"author":4,"featured_media":22860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,28,29],"tags":[],"class_list":{"0":"post-22857","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-domain-names","8":"category-your-business","9":"category-your-website"},"yoast_head":"\nHow to choose a memorable brand name \u2013 and 5 businesses that got it right - Heart Internet<\/title>\n<meta name=\"description\" content=\"How to choose a memorable brand name \u2013 and 5 businesses that got it right - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/how-to-choose-a-memorable-brand-name-and-5-businesses-that-got-it-right\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose a memorable brand name \u2013 and 5 businesses that got it right - 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