{"id":22873,"date":"2020-09-10T14:27:57","date_gmt":"2020-09-10T14:27:57","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=22873"},"modified":"2020-09-10T14:27:57","modified_gmt":"2020-09-10T14:27:57","slug":"5-things-only-creative-agency-owners-will-get","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/5-things-only-creative-agency-owners-will-get\/","title":{"rendered":"5 things only creative agency owners will get"},"content":{"rendered":"

There is no right way to run a creative agency. Your agency may be a completely different animal to your competitor\u2019s. That doesn\u2019t mean they\u2019re better or worse than you because, ultimately, all that matters is how happy your employees are, how good your products are and how pleased your clients are with your work.<\/p>\n

However, it\u2019s human nature for us to compare ourselves to others. This is not necessarily a good thing. Festinger\u2019s Social Comparison Theory<\/a> shows we evaluate our own value by comparing ourselves to others. This can be a problem if we feel that we are somehow inferior.<\/p>\n

This is especially painful when your agency is your baby. You were there for the birth; you\u2019ve seen it through the growing pains. You\u2019re proud of your firstborn agency. No-one loves it like you do.<\/p>\n

Like being a new parent, running a creative agency can mean a lot of sleepless nights and a lot of making stuff up as you go. Of course, if you feel that sense of overwhelming responsibility, that your agency\u2019s life is in your hands, you\u2019re not the first person who has felt this way.<\/p>\n

We\u2019ve written before about the challenges creative businesses face. Check out the articles here<\/a> and here<\/a>. We\u2019ve also looked into<\/a> the challenges of trying to strike a work\/life balance whilst running an agency.<\/p>\n

While every agency and each business journey is unique, here\u2019s our selection of scenarios we think you\u2019ll recognise.<\/p>\n

So, take heart and know that it\u2019s all part and parcel of Agency Life. You\u2019re not alone.<\/p>\n

Long hours and late nights<\/h2>\n

Only someone running a creative agency knows the hours it takes. Your doors may be open nine to five, but you\u2019re answering emails, writing pitch documents, doing the books and working on creative projects at all hours. You wake up at 3am, still sitting-up in bed, the laptop still open, its screen dark. You were doing the monthly invoices, you check the calendar, sigh, plug the computer back in and carry on.<\/p>\n

It\u2019s Friday, it\u2019s 6pm and you\u2019ve finally drawn a line under that project. You\u2019ve just switched the lights off, your keys are in your hand, then the phone rings. It\u2019s a client. They wouldn\u2019t be ringing at this hour if it wasn\u2019t urgent. Or, maybe they\u2019re in America and it\u2019s the middle of the morning for them. Either way, you switch the lights back on, sit yourself down and greet them with a cheery \u201cHello\u201d.<\/p>\n

Your phone is always on<\/h2>\n

You\u2019ve taken business calls everywhere. There was that time you were negotiating a price with an important client, whilst praying that no-one flushed the toilet in the next cubicle. Remembering brain-storming ideas with your team whilst sheltering from the wind on the beach? Your kids were sulking because you weren’t playing any more. It was your own fault, of course, for thinking you could go on holiday.<\/p>\n

Your phone isn\u2019t the only thing that\u2019s always on, so is your creative brain.<\/p>\n

You\u2019re in the zone on a job you\u2019ve been working on all day. It\u2019s good work, the client is going to love it. Then the phone rings. It\u2019s a friend, wondering when you\u2019ll have that catch-up you promised. You could really do with an evening off, but you don\u2019t answer, you double-down and do great work.<\/p>\n

You make your own hours<\/h2>\n

When your staff log off at five, you wish them a great evening, knowing that your evening will be spent at your desk. But, your friends and family simply don\u2019t understand. They\u2019ve seen the TV show, \u2018Mad Men\u2019, they think that running a creative agency is all about looking at the sky with a whisky in your hand, waiting for inspiration to strike. If only.<\/p>\n

Friends and family also don\u2019t understand why creative work takes so long. \u201cYou\u2019re the boss,\u201d they argue, \u201cyou can make your own hours.\u201d<\/p>\n

But, of course, time is money in business. Your time and the time of the creatives you employ is one of the key assets you have to sell. You understand, if you take an evening off and leave a job unfinished, it\u2019ll still be sitting there tomorrow, when you need to be working on something else. Can you work on two jobs at a time? If you have to, but will the quality suffer? Maybe. It\u2019s not worth the risk.<\/p>\n

You make it up as you go<\/h2>\n

Sounding confident at all times can be the key to driving an agency forward and inspiring your team. A good client asks you if you can deliver something you\u2019ve never done before, so you confidently say \u201cYes, absolutely\u201d, then figure it out afterwards. This is actually a great way to expand your skill set. You probably won\u2019t have the time to develop a new range of abilities, or to add to the pool of specialists you work with, unless a client is paying you to.<\/p>\n

This is just an extension of the positive mindset that got you where you are. Remember, back in the day, when you were working in your spare bedroom and you used to play the sound effect of a busy office in the background, before answering the phone? Then there was the time a big client wanted a face-to-face meeting at your place, but you told them you had the builders in so it would be better if you came to them.<\/p>\n

You were faking it \u2019til you made it. Well, the question is, does that ever really end? Every client is unique, every job is unique, which means you\u2019re very unlikely to be doing the same job, the same way twice. In that way, every day\u2019s a school day.<\/p>\n

Can you just\u2026<\/h2>\n

Those three little words \u201ccan you just\u201d usually precursor being asked to do something for free. The debate over whether you should work for free is one of those timeless subjects over which everyone has an opinion. Those friends of yours, who possibly think \u2018creative\u2019 work isn\u2019t really work, they wouldn\u2019t do something for nothing. But, they\u2019re not playing the long game.<\/p>\n

If it\u2019s in your agency\u2019s interest to have a particular company as a client. If adding them to your portfolio will bring other clients – paying clients – to your door, then it might be worthwhile. In the long game.<\/p>\n

If an existing client asks \u201ccan you just\u201d do twice as much work for the same price? It might be worth it, if it keeps that client happy and ensures that they come back to you with more work.<\/p>\n

Nothing your creative agency does is ever free, your staff don\u2019t work for free, your computers, software, electricity, none of the tools you use are free. So, what they\u2019re asking you to do, really, is subsidise their business. You will be paying in order to work for them. But, it might be worth it, in the long game. Only you can make that decision.<\/p>\n

Take Heart and let us help<\/h3>\n

One of the ways we, at Heart Internet, can help you with your Agency Life is by making the hosting of your creative agency website effortless and affordable. Our web hosting packages<\/a> are fast, reliable and secure. And, if you\u2019re reselling hosting to your clients, you\u2019ll find that our reseller packages<\/a> are unlimited, affordable, flexible and straightforward.<\/p>\n","protected":false},"excerpt":{"rendered":"

Like being a new parent, running a creative agency means sleepless nights. Trust us, you\u2019re not alone. Here\u2019s a few scenarios you\u2019ll recognise.<\/p>\n","protected":false},"author":4,"featured_media":22875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,24,28],"tags":[],"class_list":{"0":"post-22873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-news","8":"category-web-design","9":"category-your-business"},"yoast_head":"\n5 things only creative agency owners will get - Heart Internet<\/title>\n<meta name=\"description\" content=\"5 things only creative agency owners will get - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/5-things-only-creative-agency-owners-will-get\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 things only creative agency owners will get - 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