{"id":23534,"date":"2021-08-25T09:24:49","date_gmt":"2021-08-25T09:24:49","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=23534"},"modified":"2026-01-28T13:12:40","modified_gmt":"2026-01-28T13:12:40","slug":"5-ingredients-of-great-youtube-content-with-examples","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/","title":{"rendered":"5 ingredients of great YouTube content [with examples]"},"content":{"rendered":"

In a recent survey by Heart Internet,\u00a0<\/span>36% of our customers<\/span>\u00a0said that they wanted to expand their online presence.<\/span>\u00a0<\/span><\/p>\n

From launching a new website to becoming more active on social media, there are many ways to do this.<\/span>\u00a0<\/span><\/p>\n

However, in this article we focus on YouTube and\u00a0what it takes to make content that captures both the hearts and minds of viewers.\u00a0<\/span>\u00a0<\/span><\/p>\n

After all, it\u2019s been reported that\u00a0<\/span>120 million people in the US<\/span><\/a>\u00a0now watch YouTube on their television screens \u2013 and the UK is\u00a0catching up.<\/span>\u00a0<\/span><\/p>\n

In order to\u00a0inspire you to create your own\u00a0compelling video content for your customers, we\u2019ve\u00a0looked at\u00a0the\u00a0<\/span>2021 winners of the YouTube Works\u00a0Awards.<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n

These\u00a0awards celebrate innovation and brilliance in YouTube content\u00a0and here\u2019s what we can learn from the\u00a0winners\u2019\u00a0successes…<\/span>\u00a0<\/span><\/p>\n

1. Great YouTube content taps into trends and topical events<\/span><\/b>\u00a0<\/span><\/p>\n

Match.com\u2019s\u00a0<\/span>Match Made In Hell<\/span><\/a>\u00a0campaign was named the overall winner in the YouTube Works Awards.\u00a0<\/span>\u00a0<\/span><\/p>\n

Telling the story of\u00a0when Satan met 2020, the\u00a0<\/span>video campaign<\/span><\/a>\u00a0gained\u00a0<\/span>4 million views in the first 24 hours and a 40% increase in consideration and\u00a0<\/span>favourability\u00a0<\/span>compared to previous YouTube campaigns.\u00a0<\/span>Match.com also saw a 71% increase in branded search terms after the ad dropped.<\/span>\u00a0<\/span><\/p>\n

This video resonated so well with audiences because it tapped into the most relevant topic of the year in a fresh\u00a0way.\u00a0<\/span>\u00a0<\/span><\/p>\n

While many brands over the last year have used the\u00a0Covid-19\u00a0pandemic as a backdrop to their campaigns,\u00a0Match.com\u2019s\u00a0effort was the one to really strike a chord with its tongue-in-cheek\u00a0<\/span>humour\u00a0<\/span>and\u00a0alternative perspective on the previous \u2018hellish\u2019 year.<\/span>\u00a0<\/span><\/p>\n

2. The best YouTube content is authentically supportive<\/span><\/b>\u00a0<\/span><\/p>\n

Winner of the YouTube Works \u2018Breaking Barriers\u2019 award, GoDaddy\u2019s \u2018<\/span>What It Means to be Made\u00a0In\u00a0America<\/span><\/a>\u2019\u00a0series\u00a0showcased\u00a0how the company had supported its core audience\u00a0of\u00a0small businesses during the Covid-19\u00a0pandemic.<\/span>\u00a0<\/span><\/p>\n

Providing novel ways to adapt and overcome the challenges of operating a small business in 2020, GoDaddy\u2019s YouTube videos\u00a0delivered\u00a0a mix of informative and tutorial content, as well as inspirational small-business stories.<\/span>\u00a0<\/span><\/p>\n

The campaign earned\u00a0<\/span>25 million impressions<\/span><\/a>\u00a0across measurable outlets, leading to a whopping 254% increase in organic traffic watch time.\u00a0GoDaddy also saw a 97% YOY increase in user-initiated positive responses, and\u00a0a 309% increase in YouTube subscribers.<\/span>\u00a0<\/span><\/p>\n

\u00a03.<\/strong> <\/span>Creating personal\u00a0relevance\u00a0will help you connect with customers<\/span><\/b>\u00a0<\/span><\/p>\n

How does a simple chocolate product created in 1941 stay relevant in 2021? By offering personal relevance to popular events, common daily grievances and relatable social encounters, boosting appeal\u00a0and\u00a0shareability.<\/span>\u00a0<\/span><\/p>\n

Faced with a plateau and decline in sales of key products over recent years, M&Ms took inspiration from the most-shared meme categories across the internet to create over 50 unique bags with relatable\u00a0‘<\/span>M&Ms Messages<\/span><\/a>\u2019.<\/span>\u00a0<\/span><\/p>\n

The campaign launched on YouTube during one of the most talked-about events of the entertainment year, the Oscars. By\u00a0tying in the messages on the M&M bags to the event, they were able to align with the content their audience was already seeking.\u00a0<\/span>\u00a0<\/span><\/p>\n

And it was effective \u2013 the M&Ms Messages\u00a0led to\u00a0<\/span>more retailer orders<\/span><\/a>\u00a0than any M&Ms promotion in the brand\u2019s history, plus a 22-30% sales growth in stand-up pouch formats \u2013 the kind that lend themselves to gifting and sharing.\u00a0<\/span>\u00a0<\/span><\/p>\n

4. You can involve your existing customers in your content<\/span><\/b>\u00a0<\/span><\/p>\n

Filmmakers in 2020 felt the limitations of trying to create during a pandemic \u2013 and Adobe knew this.\u00a0<\/span>\u00a0<\/span><\/p>\n

They challenged 13 filmmakers to create short films using only Adobe Stock video, both tapping into the current issues faced by their audience and showcasing their product\u00a0in a new way.<\/span>\u00a0<\/span><\/p>\n

Adobe wanted to challenge the idea that stock footage was a last resort, a boring back-up option for when you can\u2019t get out to get that perfect shot. Positioning their footage as a rich resource for storytelling, they orchestrated the first ever digital\u00a0<\/span>Adobe Stock Film Fest<\/span><\/a>\u00a0in July 2020.<\/span>\u00a0<\/span><\/p>\n

The digital film fest\u00a0earned\u00a0<\/span>1.5 million video views<\/span><\/a>\u00a0and a 50% increase in brand awareness, as well as 3,000 new subscriptions to Adobe Creative Cloud.<\/span>\u00a0<\/span><\/p>\n

The content also won the Brands as Creators\u00a0category\u00a0in the YouTube Works Awards.\u00a0<\/span>\u00a0<\/span><\/p>\n

5. You shouldn\u2019t be afraid to try<\/span><\/b> something new<\/strong><\/p>\n

Comedy Central made a bold move with the first episode of its new cable TV show \u2018Awkwafina is Nora from Queens\u2019 –\u00a0<\/span>they put the entire thing on YouTube<\/span>.<\/span>\u00a0<\/span><\/p>\n

Knowing that their target audience consumes a lot of content digitally, the brand understood the importance of building awareness of the show with non-cable subscribers. Not to mention that the show\u2019s star is a breakout YouTube star, making it the perfect platform to target her fans.<\/span>\u00a0<\/span><\/p>\n

The show became\u00a0<\/span>Comedy Central\u2019s most watched series premier<\/span><\/a>\u00a0since 2016, with 3.5 million viewers tuning in. The promotion also brought 3.2k new subscribers to Comedy Central\u2019s YouTube channel, giving them further opportunities to promote.<\/span>\u00a0<\/span><\/p>\n

\u00a0Summary<\/strong><\/span><\/p>\n

Personalisation\u00a0<\/span>and relatability were key factors in a lot of the YouTube Works award-winning content for 2020. Whether it was solving problems created by the Covid-19 pandemic or simply poking fun at it, many advertisers saw the current shared social as a chance to relate better to their customers.<\/span>\u00a0<\/span><\/p>\n

Targeting your customers with personal, relevant advertising in the places where they are most likely to consume media can lead to big gains, even for established brands searching for relevance in 2021. What\u2019s worked for these brands could work for you.<\/span>\u00a0<\/span><\/p>\n

Looking for hosting for your business?<\/strong><\/p>\n

Heart Internet offers a range of hosting packages, from WordPress optimised hosting to self-managed dedicated server solutions. Find out more about them on our website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tips for creating amazing video content for businesses who want to expand their presence online.<\/p>\n","protected":false},"author":4,"featured_media":26121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-23534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-misc"},"yoast_head":"\n5 ingredients of great YouTube content [with examples] - Heart Internet<\/title>\n<meta name=\"description\" content=\"5 ingredients of great YouTube content [with examples] - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ingredients of great YouTube content [with examples] - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"5 ingredients of great YouTube content [with examples] - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T09:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T13:12:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heart Internet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heart Internet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/\"},\"author\":{\"name\":\"Heart Internet\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/4cf88a3a32d3dc3df684ebe5b470bb78\"},\"headline\":\"5 ingredients of great YouTube content [with examples]\",\"datePublished\":\"2021-08-25T09:24:49+00:00\",\"dateModified\":\"2026-01-28T13:12:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/\"},\"wordCount\":931,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg\",\"articleSection\":[\"Misc\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/\",\"name\":\"5 ingredients of great YouTube content [with examples] - Heart Internet\",\"isPartOf\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg\",\"datePublished\":\"2021-08-25T09:24:49+00:00\",\"dateModified\":\"2026-01-28T13:12:40+00:00\",\"description\":\"5 ingredients of great YouTube content [with examples] - Written by the team at Heart Internet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#primaryimage\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heartinternet.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 ingredients of great YouTube content [with examples]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heartblog.victory.digital\/#website\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"name\":\"Heart Internet\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heartblog.victory.digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\",\"name\":\"Heart Internet\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"width\":992,\"height\":252,\"caption\":\"Heart Internet\"},\"image\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/heartinternet\/\",\"https:\/\/x.com\/heartinternet\",\"https:\/\/www.linkedin.com\/company\/heart-internet-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/4cf88a3a32d3dc3df684ebe5b470bb78\",\"name\":\"Heart Internet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Heart Internet\"},\"url\":\"https:\/\/www.heartinternet.uk\/blog\/author\/heart-internet\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 ingredients of great YouTube content [with examples] - Heart Internet","description":"5 ingredients of great YouTube content [with examples] - Written by the team at Heart Internet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/","og_locale":"en_GB","og_type":"article","og_title":"5 ingredients of great YouTube content [with examples] - Heart Internet","og_description":"5 ingredients of great YouTube content [with examples] - Written by the team at Heart Internet.","og_url":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/","og_site_name":"Heart Internet","article_publisher":"https:\/\/www.facebook.com\/heartinternet\/","article_published_time":"2021-08-25T09:24:49+00:00","article_modified_time":"2026-01-28T13:12:40+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg","type":"image\/jpeg"}],"author":"Heart Internet","twitter_card":"summary_large_image","twitter_creator":"@heartinternet","twitter_site":"@heartinternet","twitter_misc":{"Written by":"Heart Internet","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#article","isPartOf":{"@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/"},"author":{"name":"Heart Internet","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/4cf88a3a32d3dc3df684ebe5b470bb78"},"headline":"5 ingredients of great YouTube content [with examples]","datePublished":"2021-08-25T09:24:49+00:00","dateModified":"2026-01-28T13:12:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/"},"wordCount":931,"commentCount":0,"publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg","articleSection":["Misc"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/","url":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/","name":"5 ingredients of great YouTube content [with examples] - Heart Internet","isPartOf":{"@id":"https:\/\/heartblog.victory.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#primaryimage"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg","datePublished":"2021-08-25T09:24:49+00:00","dateModified":"2026-01-28T13:12:40+00:00","description":"5 ingredients of great YouTube content [with examples] - Written by the team at Heart Internet.","breadcrumb":{"@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#primaryimage","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2021\/08\/2fa-post-header.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.heartinternet.uk\/blog\/5-ingredients-of-great-youtube-content-with-examples\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heartinternet.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"5 ingredients of great YouTube content [with examples]"}]},{"@type":"WebSite","@id":"https:\/\/heartblog.victory.digital\/#website","url":"https:\/\/heartblog.victory.digital\/","name":"Heart Internet","description":"","publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heartblog.victory.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/heartblog.victory.digital\/#organization","name":"Heart Internet","url":"https:\/\/heartblog.victory.digital\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","width":992,"height":252,"caption":"Heart Internet"},"image":{"@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/heartinternet\/","https:\/\/x.com\/heartinternet","https:\/\/www.linkedin.com\/company\/heart-internet-ltd"]},{"@type":"Person","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/4cf88a3a32d3dc3df684ebe5b470bb78","name":"Heart Internet","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Heart Internet"},"url":"https:\/\/www.heartinternet.uk\/blog\/author\/heart-internet\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/23534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=23534"}],"version-history":[{"count":2,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/23534\/revisions"}],"predecessor-version":[{"id":26130,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/23534\/revisions\/26130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/26121"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=23534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=23534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=23534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}