{"id":24009,"date":"2021-12-29T14:49:49","date_gmt":"2021-12-29T14:49:49","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=24009"},"modified":"2021-12-29T14:49:49","modified_gmt":"2021-12-29T14:49:49","slug":"8-mind-blowing-experiential-websites","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/8-mind-blowing-experiential-websites\/","title":{"rendered":"8 mind-blowing experiential websites"},"content":{"rendered":"

Websites are evolving. More and more frequently web designers are being asked to tear up the UX rule book and develop sites that delight, enchant and educate in new immersive, interactive ways.<\/p>\n

These experiential websites offer encounters and journeys and make an impact on visitors that is novel and memorable.<\/p>\n

In this blog, we\u2019ve rounded up a selection of the best experiential sites around right now.<\/p>\n

What is an experiential website?<\/strong><\/p>\n

Experiential websites are sites that are more than transactional. They don\u2019t feature typical navigational features like menus and homepages. Instead, visitors have to explore the sites by scrolling, hovering, using the arrow keys on their keyboards and through the use of avatars.<\/p>\n

Experiential sites feature more than the standard text, photography and video content found on conventional sites. Many feature animations and 3D effects, lots have their own soundtracks, some come with narrators and all of them are interactive and immersive.<\/p>\n

    \n
  1. Artisans d\u2019Idees<\/strong><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    When you first enter this website<\/a> the graphics make you feel like you\u2019re flying over a landscape of mountains and pyramids at dawn. Then the scene changes to make it seem like you\u2019re flying over an ocean filled with whales and topped with islands. Next, you\u2019re flying through a pine forest filled with fireflies. You can move the mouse right and left to expand your view in every successive landscape. The whole site has been designed to showcase the incredible design skills and artistic visions of five collaborative creative digital agencies from France. Once visitors have had enough of flying through the digital scenery, they can click away to read more about the group and its work.<\/p>\n

      \n
    1. The Sea We Breathe<\/strong><\/li>\n<\/ol>\n

      \"\"<\/p>\n

      This site<\/a> has been created by The Blue Marine Foundation, an organisation that\u2019s dedicated to restoring ocean health by combatting overfishing. Visitors to the site can go on three \u2018journeys\u2019 to learn about ocean life, protecting the underwater world and the rainforests of the sea. Inside each \u2018journey\u2019 visitors are met with a 3D scene that they can use their mouse scrolls to \u2018swim\u2019 through. As they swim, they uncover fact boxes. An Attenborough-like narrator also accompanies the visitor through the site.<\/p>\n

        \n
      1. The Future In Mind<\/strong><\/li>\n<\/ol>\n

        \"\"<\/p>\n

        The Future of Mind site<\/a> has been created as part of Discover Canada\u2019s contribution to the real-world Expo Dubai international exhibition. Visitors to the site can enter a digital art installation that explores the human race\u2019s relationships with nature. Once inside they can interact with the elements of the installation by clicking, dragging, hovering and scrolling. The site also features an animated story area that allows visitors to browse a selection of chapters to learn more about Canada, its people and its future.<\/p>\n

          \n
        1. Xbox Museum<\/strong><\/li>\n<\/ol>\n

          \"\"<\/p>\n

          This site<\/a> celebrates the 20th<\/sup> anniversary of the Xbox games console. Visitors to the site are given a cusomisable avatar that they control using the arrow keys on their keyboard. They can then use this avatar to explore six 3D environments that showcase the history and milestones of the different Xbox consoles and the game Halo. Xbox owners can also log in to explore a personalised museum that\u2019s developed using their Xbox account data.<\/p>\n

            \n
          1. Moooi Paper Play<\/strong><\/li>\n<\/ol>\n

            \"\"<\/p>\n

            Dutch furniture creators Moooi have developed this animated site<\/a> in homage to its Pli\u00e9 Pliss\u00e9 Light product. Visitors to the site scroll through a range of animations that showcase the light and other statement products. Visitors can click on a product at any time to visit Moooi\u2019s standard ecommerce store.<\/p>\n

              \n
            1. My Little Storybook<\/strong><\/li>\n<\/ol>\n

              \"\"<\/p>\n

              This animated site<\/a> tells the story of a bird family crossing the river. It features narration, a soundtrack and beautiful scroll effects \u2013 for example the long grass on the verge of the river ripples in the wind when you move your cursor across it. The site was created by creative studio Lusion to allow team members to experiment with design and development effects.<\/p>\n

                \n
              1. De Bijenkorf Magical Forest<\/strong><\/li>\n<\/ol>\n

                \"\"<\/p>\n

                The high-end department store chain de Bijenkorf has created an enchanted forest website<\/a> to showcase some of its statement products. Visitors to the animated site follow a bee through a woodland of trees and flowers to discover products like designer dresses, cuddly toys and shoes. A written story also unravels as the visitor traverses the site.<\/p>\n

                  \n
                1. Gucci Flora Gorgeous Gardenia<\/strong><\/li>\n<\/ol>\n

                  \"\"<\/p>\n

                  This site<\/a> was created by Gucci to help customers get a better idea of what the scent Flora smells like. Visitors to the site can explore an animated pink house and its nearby beach to learn about the perfume\u2019s notes and its ingredients. As they explore, users will uncover everything from video content to an augmented reality experience.<\/p>\n

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                  Featuring sites by Gucci, Moooi and more. <\/p>\n","protected":false},"author":4,"featured_media":24030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23,24,29],"tags":[65,120],"class_list":{"0":"post-24009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ui-ux","8":"category-vps","9":"category-web-design","10":"category-your-website","11":"tag-experiential-websites","12":"tag-web-design-trends"},"yoast_head":"\n8 mind-blowing experiential websites - Heart Internet<\/title>\n<meta name=\"description\" content=\"8 mind-blowing experiential websites - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/8-mind-blowing-experiential-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 mind-blowing experiential websites - 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