{"id":24090,"date":"2022-01-19T12:17:15","date_gmt":"2022-01-19T12:17:15","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=24090"},"modified":"2022-01-19T12:17:15","modified_gmt":"2022-01-19T12:17:15","slug":"designing-websites-for-intersectional-identities-8-tips","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/","title":{"rendered":"Designing websites for intersectional identities: 8 tips"},"content":{"rendered":"

Designing websites to be accessible and to reflect diversity is essential. In 2022, however, it may no longer be enough.<\/span>\u00a0<\/span><\/p>\n

In a recent blog, Google\u2019s senior director of diversity, equity and inclusion for EMEA, Latin American and Canada, Karina Govindji predicted that, this year, the world will increasingly expect brands to take a \u2018more nuanced approach to diversity, equity and inclusion\u2019.<\/span>\u00a0<\/span><\/p>\n

She wrote:<\/span>\u00a0<\/span><\/p>\n

\u201cThis means acknowledging that people\u2019s identities are intersectional. Each person has their own unique experiences of discrimination and oppression, and we must consider everything and anything that can marginalise people. And this can overlap: people are not defined by a single characteristic.\u201d<\/span>\u00a0<\/span><\/p>\n

So how can designers and developers ensure that the websites they build reflect this intersectionality?<\/span>\u00a0<\/span><\/p>\n

Scroll down for a few tips.\u00a0<\/span>\u00a0<\/span><\/p>\n

What is intersectional identity?<\/span><\/b>\u00a0<\/span><\/p>\n

American academic Kimberl\u00e9 Crenshaw coined the term intersectionality way back in the late 1980s.\u00a0<\/span>\u00a0<\/span><\/p>\n

The word describes how gender, class, age, skin tone and other personal characteristics intersect and overlap with one another.\u00a0<\/span>\u00a0<\/span><\/p>\n

It acknowledges that human beings can have more than one characteristic that is subject to discrimination and hostility.\u00a0<\/span>\u00a0<\/span><\/p>\n

In an interview with Colombia Law School Crenshaw said: \u2018It\u2019s not simply that there\u2019s a race problem here, a gender problem here, and a class or LBGTQ problem there.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u2018Many times that framework erases what happens to people who are subject to all of these things\u2019.<\/span>\u00a0<\/span><\/p>\n

8 tips for reflecting intersectionality in your web design<\/span><\/b>\u00a0<\/span><\/h2>\n

1. Carry out a diversity audit<\/span><\/b>\u00a0<\/span><\/p>\n

The word audit makes this sound like a big project, but really, this can be a simple task. Scan several pages of the website you\u2019re working on to see if the content is skewed.\u00a0<\/span>\u00a0<\/span><\/p>\n

Use the below tips to search for unbalanced images, language and other design elements.\u00a0<\/span>\u00a0<\/span><\/p>\n

2. Choose images that reflect intersectional identities<\/span><\/b>\u00a0<\/span><\/p>\n

When choosing images, pick options that challenge stereotypes. For example, when choosing an image of a stay-at-home parent, consider picking an image of a person who identifies as a man rather than a woman and consider how that image depicts other characteristics like skin tone, age and class, too.\u00a0<\/span>\u00a0<\/span><\/p>\n

3. Refresh creatives to reflect new realities<\/span><\/b>\u00a0<\/span><\/p>\n

Building a website that reflects intersectional identities is all about developing sites that reflect people\u2019s real lives and day to day experiences.\u00a0<\/span>\u00a0<\/span><\/p>\n

This means ensuring creatives are representative of people\u2019s lifestyles as well as their personal characteristics.\u00a0<\/span>\u00a0<\/span><\/p>\n

For example, when face mask wearing became mandatory in the UK, Google updated its creatives to showcase people wearing masks.\u00a0<\/span>\u00a0<\/span><\/p>\n

The search engine found this was good for business, as well as being the right thing to do.<\/span>\u00a0<\/span><\/p>\n

Google revealed: \u2018After the launch [of the facemask creatives], we saw a significant uplift in brand favourability and awareness compared to our prior, less diverse, pre-pandemic creative. In the U.K. in particular, our key metric \u2014 cost per qualified lead \u2014 declined by 45% after the campaign roll-out, indicating our audience was much more willing to engage with our offerings\u2019.<\/span>\u00a0<\/span><\/p>\n

4. Take Jane Austen\u2019s approach to gender-neutral pronouns<\/span><\/b>\u00a0<\/span><\/p>\n

Ensure that the copy on your site does not feature a word like he, him, his, she or her if it doesn\u2019t specifically relate to a person who identifies as that gender.\u00a0<\/span>\u00a0<\/span><\/p>\n

Instead, use \u2018they\u2019, \u2018their\u2019, \u2018them\u2019 and \u2018themselves\u2019.<\/span>\u00a0<\/span><\/p>\n

Jane Austen commonly used these terms in her writing \u2013 you can see examples <\/span>here<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

5. Avoid ableist language<\/span><\/b>\u00a0<\/span><\/p>\n

Dozens of ableist words are used in everyday speech today. If you\u2019re designing a website with an informal tone of voice, it\u2019s easy for them to creep onto your pages.\u00a0<\/span>\u00a0<\/span><\/p>\n

Look out for terms like crazy, insane, blind, nuts, OCD and dumb.<\/span>\u00a0<\/span><\/p>\n

Words like these stigmatise and cause the internalisation of harmful biases.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

6. Avoid socially charged terms<\/span><\/b>\u00a0<\/span><\/p>\n

Examples of socially charged terms include \u2018blacklist\u2019 and \u2018whitelist\u2019, and \u2018native\u2019.<\/span>\u00a0<\/span><\/p>\n

If you see these terms on the site you\u2019re developing, replace them with alternatives like \u2018blocklist\u2019 and \u2018allowlist\u2019, \u2018top-level\u2019 and \u2018built-in\u2019.\u00a0<\/span>\u00a0<\/span><\/p>\n

7. Analyse colour schemes<\/span><\/b>\u00a0<\/span><\/p>\n

Every colour has a connotation. For example, in the UK, the historical saying goes \u2018pink is for girls and blue is for boys\u2019.<\/span>\u00a0<\/span><\/p>\n

Next time you choose a colour scheme for a website, consider neutral colours like greys, yellows, oranges and greens.\u00a0<\/span>\u00a0<\/span><\/p>\n

Or, if you client is keen on pink or blue, diffuse the connotations by pairing the colours with another neutral shade.\u00a0<\/span>\u00a0<\/span><\/p>\n

8. Work inclusively<\/span><\/b>\u00a0<\/span><\/p>\n

The web design industry has a way to go before it can claim to be inclusive. One recent study found that 79% of people working in the field identify as male, for example.\u00a0<\/span>\u00a0<\/span><\/p>\n

However, the best way to guarantee the sites you design reflect intersectional identities is to ensure underrepresented and historically excluded groups are involved in any collaborative creative process that you undertake.\u00a0<\/span>\u00a0<\/span><\/p>\n

This applies to everything from the copywriting to the photoshoots.\u00a0<\/span>\u00a0<\/span><\/p>\n

About Heart Internet and our January 2022 sale<\/span><\/b>\u00a0<\/span><\/p>\n

Heart Internet is a UK-founded hosting, domains and web security provider.\u00a0<\/span>\u00a0<\/span><\/p>\n

Our product range includes web hosting, WordPress hosting including plans for professionals, VPS hosting and dedicated servers.\u00a0<\/span>\u00a0<\/span><\/p>\n

At certain times of year, we put on deals and offers to make hosting even more budget friendly.<\/span>\u00a0<\/span><\/p>\n

In January 2022, we\u2019re offering 25% off all our Self-Managed VPS hosting packages. The offer will end on 31<\/span>st<\/span> January. Find out more on our <\/span>product pages<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Designing websites to be accessible and to reflect diversity is essential. In 2022, however, it may no longer be enough.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":24093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,22,23,24,25,29],"tags":[31,88,118],"class_list":{"0":"post-24090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-news","8":"category-ui-ux","9":"category-vps","10":"category-web-design","11":"category-web-hosting","12":"category-your-website","13":"tag-accessible-web-design","14":"tag-inclusive-web-design","15":"tag-web-design-tips"},"yoast_head":"\nDesigning websites for intersectional identities: 8 tips - Heart Internet<\/title>\n<meta name=\"description\" content=\"Designing websites for intersectional identities: 8 tips - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designing websites for intersectional identities: 8 tips - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"Designing websites for intersectional identities: 8 tips - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-19T12:17:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1265\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heart Internet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heart Internet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/\"},\"author\":{\"name\":\"Heart Internet\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/4cf88a3a32d3dc3df684ebe5b470bb78\"},\"headline\":\"Designing websites for intersectional identities: 8 tips\",\"datePublished\":\"2022-01-19T12:17:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/\"},\"wordCount\":871,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg\",\"keywords\":[\"Accessible web design\",\"Inclusive web design\",\"Web design tips\"],\"articleSection\":[\"Creative News\",\"UI\/UX\",\"VPS\",\"Web Design\",\"Web Hosting\",\"Your Website\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/\",\"name\":\"Designing websites for intersectional identities: 8 tips - Heart Internet\",\"isPartOf\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg\",\"datePublished\":\"2022-01-19T12:17:15+00:00\",\"description\":\"Designing websites for intersectional identities: 8 tips - Written by the team at Heart Internet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#primaryimage\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg\",\"width\":1265,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heartinternet.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Designing websites for intersectional identities: 8 tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heartblog.victory.digital\/#website\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"name\":\"Heart Internet\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heartblog.victory.digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\",\"name\":\"Heart Internet\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"width\":992,\"height\":252,\"caption\":\"Heart Internet\"},\"image\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/heartinternet\/\",\"https:\/\/x.com\/heartinternet\",\"https:\/\/www.linkedin.com\/company\/heart-internet-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/4cf88a3a32d3dc3df684ebe5b470bb78\",\"name\":\"Heart Internet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Heart Internet\"},\"url\":\"https:\/\/www.heartinternet.uk\/blog\/author\/heart-internet\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Designing websites for intersectional identities: 8 tips - Heart Internet","description":"Designing websites for intersectional identities: 8 tips - Written by the team at Heart Internet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/","og_locale":"en_GB","og_type":"article","og_title":"Designing websites for intersectional identities: 8 tips - Heart Internet","og_description":"Designing websites for intersectional identities: 8 tips - Written by the team at Heart Internet.","og_url":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/","og_site_name":"Heart Internet","article_publisher":"https:\/\/www.facebook.com\/heartinternet\/","article_published_time":"2022-01-19T12:17:15+00:00","og_image":[{"width":1265,"height":500,"url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg","type":"image\/jpeg"}],"author":"Heart Internet","twitter_card":"summary_large_image","twitter_creator":"@heartinternet","twitter_site":"@heartinternet","twitter_misc":{"Written by":"Heart Internet","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#article","isPartOf":{"@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/"},"author":{"name":"Heart Internet","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/4cf88a3a32d3dc3df684ebe5b470bb78"},"headline":"Designing websites for intersectional identities: 8 tips","datePublished":"2022-01-19T12:17:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/"},"wordCount":871,"commentCount":0,"publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg","keywords":["Accessible web design","Inclusive web design","Web design tips"],"articleSection":["Creative News","UI\/UX","VPS","Web Design","Web Hosting","Your Website"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/","url":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/","name":"Designing websites for intersectional identities: 8 tips - Heart Internet","isPartOf":{"@id":"https:\/\/heartblog.victory.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#primaryimage"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg","datePublished":"2022-01-19T12:17:15+00:00","description":"Designing websites for intersectional identities: 8 tips - Written by the team at Heart Internet.","breadcrumb":{"@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#primaryimage","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2022\/01\/Intersectional.jpg","width":1265,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.heartinternet.uk\/blog\/designing-websites-for-intersectional-identities-8-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heartinternet.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Designing websites for intersectional identities: 8 tips"}]},{"@type":"WebSite","@id":"https:\/\/heartblog.victory.digital\/#website","url":"https:\/\/heartblog.victory.digital\/","name":"Heart Internet","description":"","publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heartblog.victory.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/heartblog.victory.digital\/#organization","name":"Heart Internet","url":"https:\/\/heartblog.victory.digital\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","width":992,"height":252,"caption":"Heart Internet"},"image":{"@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/heartinternet\/","https:\/\/x.com\/heartinternet","https:\/\/www.linkedin.com\/company\/heart-internet-ltd"]},{"@type":"Person","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/4cf88a3a32d3dc3df684ebe5b470bb78","name":"Heart Internet","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"Heart Internet"},"url":"https:\/\/www.heartinternet.uk\/blog\/author\/heart-internet\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/24090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=24090"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/24090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/24093"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=24090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=24090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=24090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}