{"id":24278,"date":"2022-08-01T09:19:38","date_gmt":"2022-08-01T09:19:38","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=24278"},"modified":"2022-08-01T09:19:38","modified_gmt":"2022-08-01T09:19:38","slug":"its-world-wide-web-day-so-here-are-5-reasons-to-get-your-business-online","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/its-world-wide-web-day-so-here-are-5-reasons-to-get-your-business-online\/","title":{"rendered":"It\u2019s World Wide Web Day so here are 5 reasons to get your business online"},"content":{"rendered":"

Today is World Wide Web Day – an annual event on which the world celebrates the invention of the world\u2019s first web browser and web page editor \u2013 the WorldWideWeb.<\/p>\n

Invented by Tim Berners-Lee in 1989 and made available to the public in 1991, the browser and the technology that underlaid it led to the development of the internet as we know it today.<\/p>\n

The internet has made a colossal impact on the way we communicate, socialise, learn and \u2013 most importantly to Heart Internet customers \u2013 do business.<\/p>\n

As it continues to expand, it\u2019s never been more important for businesses to have an online presence.<\/p>\n

So, if you\u2019ve not got your own venture online yet, there\u2019s a good chance you\u2019re missing out on opportunities.<\/p>\n

With this in mind, here are five reasons you should get your business online ASAP\u2026<\/p>\n

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  1. The web is where your customers are<\/strong><\/li>\n<\/ol>\n

    If you owned a real-world store, you\u2019d probably prefer it to be located in an area of high footfall, like a high street, because you\u2019d have more chance of attracting potential clients.<\/p>\n

    The same applies to having an online presence. 95.93% of the UK population is now online, with 46.6 million users accessing the internet daily. If you don\u2019t have a website, you have no way of catching the eye of these people when they\u2019re online. Just as you\u2019d have less chance of attracting customers if your bricks-and-mortar shop was hidden down a side alley a mile away from the main shopping precinct.<\/p>\n

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    1. Websites help build trust<\/strong><\/li>\n<\/ol>\n

      According to a poll carried out by SurveyMonkey, 26% of consumers don\u2019t trust businesses that don\u2019t have websites.<\/p>\n

      Of course, a website is not a sure-fire sign that a company is legitimate. Scammers can set up websites, too.<\/p>\n

      However, establishing a website takes time and money and puts nefarious characters at a higher risk of exposure than some offline hustles.<\/p>\n

      What\u2019s more, bone fide websites contain additional trust signals, like SSL certificates and links to Trustpilot reviews, that can help potential customers gauge the authenticity of your business.<\/p>\n

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      1. Your website can mirror the quality of your business<\/strong><\/li>\n<\/ol>\n

        Most consumers understand that setting up a website takes time, effort and love. So, by building a website, you are implicitly showing them that you care, and that reflects well on your business as a whole.<\/p>\n

        To make even more of an impression, you can ensure your website is well designed. Creating a website that\u2019s easy to navigate, well laid out, and full of attractive on-brand images and well-written words signals to potential customers that your business pays attention to detail and cares about quality.<\/p>\n

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        1. Consumers are becoming increasingly omnichannel<\/strong><\/li>\n<\/ol>\n

          If you don\u2019t sell online, you might think that you don\u2019t need a website.<\/p>\n

          However, savvy consumers are becoming increasingly omnichannel and even when they don\u2019t buy online they\u2019ll carry out research online that informs their purchasing decisions.<\/p>\n

          Google has discovered that 55% of shoppers will visit a brand website during their purchasing journey.<\/p>\n

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          1. Websites can give you insight into what your clients want<\/strong><\/li>\n<\/ol>\n

            The beauty of websites is that you can analyse the traffic on them.<\/p>\n

            The data you get from your website can help you spot trends and even gaps in your product and service offering, helping you grow as a business.<\/p>\n

            Three ways to get online with Heart Internet<\/strong><\/h2>\n