{"id":4875,"date":"2009-05-21T08:23:32","date_gmt":"2009-05-21T08:23:32","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=4875"},"modified":"2009-05-21T08:23:32","modified_gmt":"2009-05-21T08:23:32","slug":"setting-up-your-blog-and-getting-people-to-read-it","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/setting-up-your-blog-and-getting-people-to-read-it\/","title":{"rendered":"Setting up your blog and getting people to read it"},"content":{"rendered":"

\"to-blog-or-not-to-blog\"<\/p>\n

Image source: https:\/\/www.flickr.com\/photos\/cambodia4kidsorg\/267060150\/<\/a><\/p>\n

The value of a blog to any website, be it business or personal is well documented so we won\u2019t cover them again here, but all over the internet you will find examples of blogs driving a site\u2019s business success (www.seomoz.org\/blog<\/a>) as a resource for customers (www.heartinternet.uk\/blog<\/a>), as a standalone revenue driver in its own right (www.techcrunch.com<\/a>) or as a personal mouth piece (www.order-order.com<\/a>).<\/p>\n

This blog post will cover<\/p>\n

•<\/p>\n

Installing WordPress with Heart Internet<\/p>\n

• Adding a new template\/ theme (and where to find them)<\/p>\n

• Advice on writing your blog<\/p>\n

•  Driving traffic to the blog<\/p>\n

Please note, at Heart Internet we are using the latest release WordPress 2.7.1 for our own blog and for our customers to install. All references to the administrative area relates to version 2.7.1.<\/i><\/p>\n

Installing the software<\/h4>\n

The easiest way to get your blog software up and running is to use a one click install solution. Happily if you are one of our Home Pro\/ Business Pro web hosting<\/a> or reseller hosting<\/a> customers you can log in to your eXtend control panel to do this. Scroll down to the \u2018CGI scripts\u2019 area and double click on the WordPress logo. Simply choose the directory you want to place all the files and click \u2018Install now\u2019. Follow the on screen instructions to finish the set up and you are done.<\/p>\n

Add a new template\/ theme<\/h4>\n

You can find a library of free WordPress templates on the WordPress site here https:\/\/wordpress.org\/extend\/themes\/<\/a>. It is worth taking some time to go through a large collection of these to make sure you find the one that fits all your criteria. Smashing Magazine has put together a top 100 list which is worth scanning as well (https:\/\/www.smashingmagazine.com\/2008\/01\/08\/100-excellent-free-high-quality-wordpress-themes\/<\/a> and brilliantly as I was writing this post they posted a new one for 2009 https:\/\/www.smashingmagazine.com\/2009\/05\/18\/100-amazing-free-wordpress-themes-for-2009\/<\/a>)<\/p>\n

Other sites with templates include:<\/p>\n

•<\/p>\n

https:\/\/topwpthemes.com\/<\/a><\/p>\n

• https:\/\/wordpressthemesbase.com\/<\/a><\/p>\n

• https:\/\/www.amazingwordpressthemes.com\/<\/a><\/p>\n

 <\/p>\n

Once you download a theme and add it to your directory you will be able to change how your blog looks in the \u2018Appearance\u2019 section of the WordPress admin area.<\/p>\n

If you want to integrate a blog in to your existing site, this involves applying your CSS to the template but this is still relatively straight forward if you follow the documentation found here https:\/\/codex.wordpress.org\/Main_Page<\/a>. When we re-designed www.heartinternet.uk<\/a> our designer literally just changed the CSS file the page linked to and after a little cleaning up it was up and running in just a couple of hours.<\/p>\n

Writing your blog<\/h4>\n

The two big questions to ask are \u201cWhy should anyone read the blog?\u201d and \u201cWhy would they want to come back and read it again?\u201d Press releases covering new product launches, promotions or staff hires are fine in moderation, but not if that is all the blog is about.\u00a0 People simply won\u2019t read it. With so much information to be read online to gain traction with a reader a blog has to be one of the following…<\/p>\n

•<\/p>\n

Informative\/ insightful: What does X mean for Y?<\/p>\n

• Interesting : A look back at X years of Y<\/p>\n

• Amusing: Top X you won\u2019t believe aren\u2019t Y<\/p>\n

• Original : Our exclusive research has shown XYZ<\/p>\n

• Attention grabbing: Killer robots soon to be deployed<\/p>\n

 <\/p>\n

Another trap blogs can fall in to is sacrificing quality for quantity believing the more posts published the better regardless of what they say. A great example of never saying anything unless there is something to be said is Jakob Neilson\u2019s site www.useit.com<\/a>. The past 3 articles (writing this on 21\/05\/09) were on May 11th, April 27th and April 16th but each of them brings some useful insight in to usability for webmasters to apply.<\/p>\n

Popular topics to try include:<\/p>\n

•<\/p>\n

Top X lists<\/p>\n

• Interviews with known industry figures\/ site owners<\/p>\n

• Competitions<\/p>\n

• \u201cHow to…\u201d guides<\/p>\n

• Free resources<\/p>\n

• Industry commentary<\/p>\n

 <\/p>\n

Recommended reading to help write your blog…<\/p>\n

•<\/p>\n

https:\/\/www.problogger.net<\/a><\/p>\n

• https:\/\/www.alistapart.com\/articles\/writebetter\/<\/a><\/p>\n

• https:\/\/www.dailyblogtips.com\/<\/a><\/p>\n

 <\/p>\n

Driving traffic to your blog<\/h4>\n

Writing a blog no one is reading is a depressing affair. You spend hours writing an insightful article that you are genuinely proud on and Google Analytics shows a big fat Zero for page views.<\/p>\n

The easiest way to drive traffic is if your blog is part of a much larger site. Linking to it from the home page is a no brainer and you should also consider adding a feed to the home page that shows the latest post titles. Also, if you send out newsletters to a customer base link to stories from your blog rather than duplicating the work.<\/p>\n

If you have a standalone blog, rather than attempting to build a your own community from scratch consider engaging in existing communities, be it through forums, niche social networks or even leaving post comments on already popular blogs. If you are confident in both your writing skills and knowledge approaching sites to write for them is a great way to get exposure, position yourself as an expert and gain a high quality link to your site. For example, if your blog was about online marketing https:\/\/www.searchengineland.com\/<\/a> would be a logical site to approach with an idea.<\/p>\n

A search on Google for \u201cblog directory\u201d<\/a> brings back approx 84M results so it is definitely worth picking the top blog directories, and finding any that pass link juice, to submit your blog to. Google has a dedicated blog search option for users and you can submit your blog for them to spider here: https:\/\/blogsearch.google.co.uk\/ping?hl=en<\/p>\n

Other ideas to try are:<\/p>\n

•  \u00a0\u00a0\u00a0 Contests are always popular and can help to create interest in your blog<\/p>\n

•  \u00a0\u00a0\u00a0 Distribution through https:\/\/www.blogburst.com\/<\/a><\/p>\n

•  \u00a0\u00a0\u00a0 Submit posts on article directories e.g. https:\/\/www.articledashboard.com<\/a>\/<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Image source: https:\/\/www.flickr.com\/photos\/cambodia4kidsorg\/267060150\/ The value of a blog to any website, be it business or personal is well documented so we won\u2019t cover them again here, but all over the…<\/p>\n","protected":false},"author":2,"featured_media":8181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,29],"tags":[],"class_list":{"0":"post-4875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-heart-internet","8":"category-your-website"},"yoast_head":"\nSetting up your blog and getting people to read it - Heart Internet<\/title>\n<meta name=\"description\" content=\"Setting up your blog and getting people to read it - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/setting-up-your-blog-and-getting-people-to-read-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting up your blog and getting people to read it - 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