{"id":4899,"date":"2009-08-04T08:30:47","date_gmt":"2009-08-04T08:30:47","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=4899"},"modified":"2009-08-04T08:30:47","modified_gmt":"2009-08-04T08:30:47","slug":"blog-sneeze-online-marketing","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/blog-sneeze-online-marketing\/","title":{"rendered":"Blog sneeze: Online marketing"},"content":{"rendered":"

Since the turn of the year we have seen a large increase in traffic to our blog thanks to some useful articles and great interviews. On the flip side, a lot of our newer readers will have missed some really useful information in the earlier articles. As a result, we are going to bring together articles covering similar topics in to a series of \u2018blog sneezes\u2019 (click here if you want to find out more about \u2018blog sneezes<\/a>\u2019).\u00a0 To get the ball rolling here are a collection of online marketing articles we have posted in 2009…<\/p>\n

Online marketing<\/h4>\n

At the start of the year we began with the basics and How to structure your Google AdWords account<\/a> did exactly as it says on the tin, providing readers with advice on how to set up a successful AdWords account.<\/p>\n

How to spend less on Google and earn more<\/a> demonstrated how more targeted keywords along with bidding on transactional keywords reduced competitor activity (plus bid prices) and increases conversions.<\/p>\n

Written to help manage expectations after you set up your AdWords account and once the initial optimisation work has been completed The diminishing returns on your Google AdWords changes<\/a> was aimed at new account holders who see reduced statistical improvements after making changes to an account.<\/p>\n

Think local…act local<\/a> touched on the subject of local marketing online to reduce costs and increase conversions.<\/p>\n

Often over looked to the detriment of an advertiser\u2019s wallet, Increase your ROI with negative keywords<\/a> explained why negative keywords are so important and how to build your list.<\/p>\n

After our own personal experiences of poorly matched \u201cexpanded match\u201d keywords the article Are you sure you know where Google is showing your ads<\/a> highlighted the importance of\u00a0 tightly constructed keyword list and regularly running search query reports.<\/p>\n

Acting as an introduction to the world of blogging setting up your blog and getting people to read it<\/a> covered each stage of creating a blog from idea through to driving traffic<\/p>\n

5 questions to ask a paid search agency\/ consultant<\/a> provides 5 essential questions to ask before you allow a 3rd party to manage your PPC campaigns.<\/p>\n

45 search engine pay per click tips<\/a> is a quick fire list of tips and recommended reading for those looking to dabble in PPC<\/p>\n

Written by guest blogger Andy Cocker, local SEO Vs national SEO<\/a> is our latest online marketing article and demonstrates how a more locally focused campaign can reap rewards.<\/p>\n

Top ten 2009<\/h4>\n

As an extra bonus for those of you who have continued reading, here are the top 10 most viewed posts so far this year (1\/1\/09 to 31\/07\/09)…<\/p>\n

    • New HostPay templates<\/a>• Top 40 list of lists • 5 great open source graphic and web design alternatives<\/a>• How to start your own social network<\/a>• The rise and rise (and rise) of social networking<\/a>• Heart Internet teams up with TV presenter Suzi Perry<\/a>• Interview with freelance web designer Evie Milo<\/a>• How to spend less on Google and earn more<\/a>• Resellers: How to get more customers to renew<\/a>• 45 search engine pay per clicks tips<\/a><\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Since the turn of the year we have seen a large increase in traffic to our blog thanks to some useful articles and great interviews. 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