{"id":4899,"date":"2009-08-04T08:30:47","date_gmt":"2009-08-04T08:30:47","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=4899"},"modified":"2009-08-04T08:30:47","modified_gmt":"2009-08-04T08:30:47","slug":"blog-sneeze-online-marketing","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/blog-sneeze-online-marketing\/","title":{"rendered":"Blog sneeze: Online marketing"},"content":{"rendered":"

Since the turn of the year we have seen a large increase in traffic to our blog thanks to some useful articles and great interviews. On the flip side, a lot of our newer readers will have missed some really useful information in the earlier articles. As a result, we are going to bring together articles covering similar topics in to a series of \u2018blog sneezes\u2019 (click here if you want to find out more about \u2018blog sneezes<\/a>\u2019).\u00a0 To get the ball rolling here are a collection of online marketing articles we have posted in 2009…<\/p>\n

Online marketing<\/h4>\n

At the start of the year we began with the basics and How to structure your Google AdWords account<\/a> did exactly as it says on the tin, providing readers with advice on how to set up a successful AdWords account.<\/p>\n

How to spend less on Google and earn more<\/a> demonstrated how more targeted keywords along with bidding on transactional keywords reduced competitor activity (plus bid prices) and increases conversions.<\/p>\n

Written to help manage expectations after you set up your AdWords account and once the initial optimisation work has been completed The diminishing returns on your Google AdWords changes<\/a> was aimed at new account holders who see reduced statistical improvements after making changes to an account.<\/p>\n

Think local…act local<\/a> touched on the subject of local marketing online to reduce costs and increase conversions.<\/p>\n

Often over looked to the detriment of an advertiser\u2019s wallet, Increase your ROI with negative keywords<\/a> explained why negative keywords are so important and how to build your list.<\/p>\n

After our own personal experiences of poorly matched \u201cexpanded match\u201d keywords the article Are you sure you know where Google is showing your ads<\/a> highlighted the importance of\u00a0 tightly constructed keyword list and regularly running search query reports.<\/p>\n

Acting as an introduction to the world of blogging setting up your blog and getting people to read it<\/a> covered each stage of creating a blog from idea through to driving traffic<\/p>\n

5 questions to ask a paid search agency\/ consultant<\/a> provides 5 essential questions to ask before you allow a 3rd party to manage your PPC campaigns.<\/p>\n

45 search engine pay per click tips<\/a> is a quick fire list of tips and recommended reading for those looking to dabble in PPC<\/p>\n

Written by guest blogger Andy Cocker, local SEO Vs national SEO<\/a> is our latest online marketing article and demonstrates how a more locally focused campaign can reap rewards.<\/p>\n

Top ten 2009<\/h4>\n

As an extra bonus for those of you who have continued reading, here are the top 10 most viewed posts so far this year (1\/1\/09 to 31\/07\/09)…<\/p>\n

    • New HostPay templates<\/a>• Top 40 list of lists • 5 great open source graphic and web design alternatives<\/a>• How to start your own social network<\/a>• The rise and rise (and rise) of social networking<\/a>• Heart Internet teams up with TV presenter Suzi Perry<\/a>• Interview with freelance web designer Evie Milo<\/a>• How to spend less on Google and earn more<\/a>• Resellers: How to get more customers to renew<\/a>• 45 search engine pay per clicks tips<\/a><\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Since the turn of the year we have seen a large increase in traffic to our blog thanks to some useful articles and great interviews. On the flip side, a…<\/p>\n","protected":false},"author":2,"featured_media":8181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,19,28,29],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-standard","has-post-thumbnail","category-heart-internet","category-search-engine-tips","category-your-business","category-your-website"],"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/4899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=4899"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/4899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/8181"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=4899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=4899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=4899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}