{"id":4906,"date":"2009-08-20T11:34:54","date_gmt":"2009-08-20T11:34:54","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=4906"},"modified":"2009-08-20T11:34:54","modified_gmt":"2009-08-20T11:34:54","slug":"make-your-website-sticky","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/","title":{"rendered":"Make your website sticky"},"content":{"rendered":"<p> A sticky website is one that people stay on longer and keep coming back to. The stickiest websites achieve this through increased visitor engagement and developing trust.<\/p>\n<p>At Heart Internet we try to make our web hosting services as sticky as possible through means such as our web hosting blog, the free downloadable <a href=\"https:\/\/www.heartinternet.uk\/web-hosting\">web hosting guides<\/a> and our monthly web hosting newsletter.<\/p>\n<p>In no particular order, below are some ideas for you to turn your website in to the digital equivalent of super glue&#8230;<\/p>\n<h4>Regularly updated content<\/h4>\n<p>Give them a reason to come back with something new to read each time and user centric blogs are a great way of doing this. Company news heavy blogs are not! <b>Example:<\/b><a href=\"https:\/\/www.techcrunch.com \"> https:\/\/www.techcrunch.com<\/a><\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2009\/08\/techcrunch.png\"> <img decoding=\"async\" title=\"techcrunch\" src=\"\/blog_assets\/wp-content\/uploads\/2009\/08\/techcrunch.png\" alt=\"techcrunch\" \/><\/a><\/p>\n<h4>Clear and logical navigation<\/h4>\n<p>It can be easy for a visitor to get lost in a large website, become frustrated and then jump ship. To prevent this, sites such as Amazon use \u201cbread crumb navigation\u201d so the visitor knows exactly where they are in the site\u2019s structure. E.g. Electronics &amp; photo > Apple > iPod > iPod classic <b>Example:<\/b> <a href=\"https:\/\/www.amazon.co.uk\">https:\/\/www.amazon.co.uk<\/a><\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2009\/08\/amazon-uk.png\"> <img decoding=\"async\" title=\"amazon-uk\" src=\"\/blog_assets\/wp-content\/uploads\/2009\/08\/amazon-uk.png\" alt=\"amazon-uk\" \/><\/a><\/p>\n<h4>Prominent sign up links<\/h4>\n<p>Make it as easy as possible for your visitors to sign up to your newsletters, twitter, RSS, Facebook etc to ensure ongoing contact even when they are not on your website. <b>Example:<\/b> <a href=\"https:\/\/www.sitepoint.com\/\">https:\/\/www.sitepoint.com\/<\/a><\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2009\/08\/sitepoint.png\"> <img decoding=\"async\" title=\"sitepoint\" src=\"\/blog_assets\/wp-content\/uploads\/2009\/08\/sitepoint.png\" alt=\"sitepoint\" \/><\/a><\/p>\n<h4>Create a community<\/h4>\n<p>The ultimate in visitor engagement, however the drawback is you can lose control of the conversation and it takes on a life of its own.\u00a0 Forums are an obvious choice, but an active group who regularly comment on your blog posts (which is much easier to manage) also fall in to this category. To kick start your community it is vital you are actively involved in commenting and posting replies. <b>Example:<\/b> <a href=\"https:\/\/www.seomoz.org\">https:\/\/www.seomoz.org<\/a><\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2009\/08\/seomoz.png\"> <img decoding=\"async\" title=\"seomoz\" src=\"\/blog_assets\/wp-content\/uploads\/2009\/08\/seomoz.png\" alt=\"seomoz\" \/><\/a><\/p>\n<h4>Interactivity<\/h4>\n<p>Polls and surveys enable people to interact with your site. They are also an opportunity to do some back door research to find out more about your visitor\u2019s tastes and adapt your site accordingly, as well as gathering press release worthy data! <b>Example:<\/b> <a href=\"https:\/\/www.problogger.net\">https:\/\/www.problogger.net<\/a> <a href=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2009\/08\/problogger.png\"> <img decoding=\"async\" title=\"problogger\" src=\"\/blog_assets\/wp-content\/uploads\/2009\/08\/problogger.png\" alt=\"problogger\" \/><\/a><\/p>\n<h4>Regular competitions<\/h4>\n<p>Sometimes you need to bribe people to engage with your site and a great prize does just that. If the prize is big enough they are also good link bait. <b>Example:<\/b> <a href=\"https:\/\/www.webdesignerforum.co.uk\">https:\/\/www.webdesignerforum.co.uk<\/a><\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2009\/08\/webforum.jpg\"> <img decoding=\"async\" title=\"webforum\" src=\"\/blog_assets\/wp-content\/uploads\/2009\/08\/webforum.jpg\" alt=\"webforum\" \/><\/a><\/p>\n<h4>Free resources &amp; tools<\/h4>\n<p>Free guides, widgets, templates, forms, scripts, research etc are always popular and draw people back time and time again.\u00a0 <b>Example:<\/b> <a href=\"https:\/\/www.smashingmagazine.com\">https:\/\/www.smashingmagazine.com<\/a><\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2009\/08\/smashingmagazine.png\"> <img decoding=\"async\" title=\"smashingmagazine\" src=\"\/blog_assets\/wp-content\/uploads\/2009\/08\/smashingmagazine.png\" alt=\"smashingmagazine\" \/><\/a><\/p>\n<h4>Personalisation<\/h4>\n<p>People like dealing with people, and using you picture(s) and a strong \u2018about us\u2019 page helps to show the human side of your website and break down barriers. <b>Example:<\/b> https:\/\/www.seobook.com\/about.shtml<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2009\/08\/seobook.png\"> <img decoding=\"async\" title=\"seobook\" src=\"\/blog_assets\/wp-content\/uploads\/2009\/08\/seobook.png\" alt=\"seobook\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sticky website is one that people stay on longer and keep coming back to. The stickiest websites achieve this through increased visitor engagement and developing trust. At Heart Internet&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-4906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make your website sticky - Heart Internet<\/title>\n<meta name=\"description\" content=\"Make your website sticky - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make your website sticky - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"Make your website sticky - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-08-20T11:34:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"Make your website sticky\",\"datePublished\":\"2009-08-20T11:34:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/\"},\"wordCount\":461,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\",\"articleSection\":[\"Your Website\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/make-your-website-sticky\/\",\"name\":\"Make your website sticky - 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