{"id":5076,"date":"2016-06-21T11:30:28","date_gmt":"2016-06-21T11:30:28","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5076"},"modified":"2016-06-21T11:30:28","modified_gmt":"2016-06-21T11:30:28","slug":"6-step-to-writing-a-newsletter-that-people-will-read","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/","title":{"rendered":"6 steps to writing a newsletter that people will read"},"content":{"rendered":"<p>Customer newsletters should be a no brainer. A good newsletter that is sent regularly will increase sales and revenue for immediate purchases, keep you in contact ready for future purchases and provide customers something to pass on and share.<\/p>\n<p>So here are six steps you can apply to make your newsletters interesting and targeted.<\/p>\n<h3>Segment your customer base<\/h3>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/6newsletters-segment.jpg\" alt=\"Icon of a group of people with a magniifying glass\" width=\"650\" height=\"150\" class=\"aligncenter size-full wp-image-13052\" \/><\/p>\n<p>If you sell multiple products which are targeted at different audiences don\u2019t group them all in to one mailing list. Each audience has different levels of knowledge, different motivators and varying degrees of interest in a subject. A newsletter that goes to all your customers is only partially relevant to each segment.<\/p>\n<h3>Content that benefits them<\/h3>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/6newsletters-content.jpg\" alt=\"Icon of a book\" width=\"650\" height=\"150\" class=\"aligncenter size-full wp-image-13045\" \/><\/p>\n<p>A newsletter is not an excuse to copy and paste your press releases, write about the MD\u2019s thoughts on the industry or provide a detailed explanation of widget X\u2019s specifications. Give your customers content they want to read and keep these two questions in mind; \u201cIs it interesting?\u201d and \u201cIs it useful?\u201d This could be promotional prices, articles to help them improve an aspect of their business\/ life, competitions\/ prizes, new products\/ services\/ features they can use etc.<\/p>\n<h3>Take your time<\/h3>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/6newsletters-timing.jpg\" alt=\"Icon of a calendar\" width=\"650\" height=\"150\" class=\"aligncenter size-full wp-image-13041\" \/><\/p>\n<p>The customer newsletter should be given the same care and attention as any other marcomms. You wouldn\u2019t quickly knock up a magazine advert in 10 minutes and send it out, and you shouldn\u2019t do the same with your newsletter.I receive newsletters from design agencies that have clearly only been written and built minutes before they are sent (or at least they look like it).<\/p>\n<h3>Keep it short<\/h3>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/6newsletters-short.jpg\" alt=\"Icon of a checklist\" width=\"650\" height=\"150\" class=\"aligncenter size-full wp-image-13054\" \/><\/p>\n<p>Exactly.<\/p>\n<h3>Clear calls to action<\/h3>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/6newsletters-cta.jpg\" alt=\"Icon of a megaphone\" width=\"650\" height=\"150\" class=\"aligncenter size-full wp-image-13050\" \/><\/p>\n<p>Research has found your newsletter has only got 51 seconds before the reader loses interest and only 1<a href=\"https:\/\/www.nngroup.com\/articles\/e-mail-newsletters-usability\/\" target=\"_blank\">9% of recipients will fully read a newsletter<\/a>, the rest will scan the page. With such a short time and general lack of involvement, make your calls to action (e.g. click here to buy) are prominent using buttons, highlighted text, arrows and any other disturber that fits in with your design.<\/p>\n<h3>Cross reference across all channels<\/h3>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/6newsletters-crossreference.jpg\" alt=\"Icon of one window expanding into another\" width=\"650\" height=\"150\" class=\"aligncenter size-full wp-image-13048\" \/><\/p>\n<p>Rather than duplicating our efforts writing content just for the blog and just for the newsletter, we regularly run blog articles through the newsletter. This catches customers who don\u2019t read the blog and raises the awareness of our blog. After each newsletter we see a clear increase in visits to our blog.<\/p>\n<p>&nbsp;<\/p>\n<p>These six steps should make your newsletter more effective.  What tips do you have?<\/p>\n<p><small>Icons from <a href=\"http:\/\/modernuiicons.com\/\" target=\"_blank\">Modern UI Icons<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good newsletter that is sent regularly will increase sales and revenue for immediate purchases, keep you in contact ready for future purchases and provide customers something to pass on and share. Here are our six steps you can apply to make your newsletters interesting and targeted.<\/p>\n","protected":false},"author":2,"featured_media":13043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,28,29],"tags":[],"class_list":{"0":"post-5076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-hosting","8":"category-your-business","9":"category-your-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 steps to writing a newsletter that people will read - Heart Internet<\/title>\n<meta name=\"description\" content=\"Here are six steps you can apply to your newsletter to increase sales, keep you in contact, and provide customers with interesting content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 steps to writing a newsletter that people will read - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"Here are six steps you can apply to your newsletter to increase sales, keep you in contact, and provide customers with interesting content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-21T11:30:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"6 steps to writing a newsletter that people will read\",\"datePublished\":\"2016-06-21T11:30:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\"},\"wordCount\":426,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg\",\"articleSection\":[\"Web Hosting\",\"Your Business\",\"Your Website\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\",\"name\":\"6 steps to writing a newsletter that people will read - Heart Internet\",\"isPartOf\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg\",\"datePublished\":\"2016-06-21T11:30:28+00:00\",\"description\":\"Here are six steps you can apply to your newsletter to increase sales, keep you in contact, and provide customers with interesting content.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#primaryimage\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg\",\"width\":1620,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heartinternet.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 steps to writing a newsletter that people will read\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heartblog.victory.digital\/#website\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"name\":\"Heart Internet\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heartblog.victory.digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\",\"name\":\"Heart Internet\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"width\":992,\"height\":252,\"caption\":\"Heart Internet\"},\"image\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/heartinternet\/\",\"https:\/\/x.com\/heartinternet\",\"https:\/\/www.linkedin.com\/company\/heart-internet-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\",\"name\":\"Eliot Chambers-Ostler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"caption\":\"Eliot Chambers-Ostler\"},\"url\":\"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 steps to writing a newsletter that people will read - Heart Internet","description":"Here are six steps you can apply to your newsletter to increase sales, keep you in contact, and provide customers with interesting content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/","og_locale":"en_GB","og_type":"article","og_title":"6 steps to writing a newsletter that people will read - Heart Internet","og_description":"Here are six steps you can apply to your newsletter to increase sales, keep you in contact, and provide customers with interesting content.","og_url":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/","og_site_name":"Heart Internet","article_publisher":"https:\/\/www.facebook.com\/heartinternet\/","article_published_time":"2016-06-21T11:30:28+00:00","og_image":[{"width":1620,"height":720,"url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg","type":"image\/jpeg"}],"author":"Eliot Chambers-Ostler","twitter_card":"summary_large_image","twitter_creator":"@heartinternet","twitter_site":"@heartinternet","twitter_misc":{"Written by":"Eliot Chambers-Ostler","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#article","isPartOf":{"@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/"},"author":{"name":"Eliot Chambers-Ostler","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28"},"headline":"6 steps to writing a newsletter that people will read","datePublished":"2016-06-21T11:30:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/"},"wordCount":426,"commentCount":0,"publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg","articleSection":["Web Hosting","Your Business","Your Website"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/","url":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/","name":"6 steps to writing a newsletter that people will read - Heart Internet","isPartOf":{"@id":"https:\/\/heartblog.victory.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#primaryimage"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg","datePublished":"2016-06-21T11:30:28+00:00","description":"Here are six steps you can apply to your newsletter to increase sales, keep you in contact, and provide customers with interesting content.","breadcrumb":{"@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#primaryimage","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2016\/06\/6newsletters-background.jpg","width":1620,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heartinternet.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"6 steps to writing a newsletter that people will read"}]},{"@type":"WebSite","@id":"https:\/\/heartblog.victory.digital\/#website","url":"https:\/\/heartblog.victory.digital\/","name":"Heart Internet","description":"","publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heartblog.victory.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/heartblog.victory.digital\/#organization","name":"Heart Internet","url":"https:\/\/heartblog.victory.digital\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","width":992,"height":252,"caption":"Heart Internet"},"image":{"@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/heartinternet\/","https:\/\/x.com\/heartinternet","https:\/\/www.linkedin.com\/company\/heart-internet-ltd"]},{"@type":"Person","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28","name":"Eliot Chambers-Ostler","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","caption":"Eliot Chambers-Ostler"},"url":"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/5076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=5076"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/5076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/13043"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=5076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=5076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=5076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}