{"id":5110,"date":"2016-06-07T12:30:31","date_gmt":"2016-06-07T12:30:31","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5110"},"modified":"2016-06-07T12:30:31","modified_gmt":"2016-06-07T12:30:31","slug":"9-steps-to-becoming-a-professional-social-media-god","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/9-steps-to-becoming-a-professional-social-media-god\/","title":{"rendered":"9 steps to becoming a professional social media god"},"content":{"rendered":"<p>What does it take to rule the social media world?  Here are our tips for conquering your social media presence.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-start.jpg\" alt=\"Icons symbolising starting your social media presence\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12937\" \/><\/p>\n<h3>Start as you mean to go on<\/h3>\n<p>Many freelancers and companies create Twitter accounts and Facebook pages because they feel that they should, rather than because they have a clear purpose or goal. Make sure you outline a strategy before you start so that everyone involved is on the same page and you can see how social media will add value to your business. Initial questions you might want to consider before you start include:<\/p>\n<ul>\n<li>Why do I need this channel and what will I use it for? (News, marketing and support are the most common)<\/li>\n<li>What are my competitors doing?<\/li>\n<li>How many people will be involved in setting up and running the channel and how will we develop a united presence?<\/li>\n<li>How will I promote the channel and gain fans and followers?<\/li>\n<li>How much time will be spent on each channel?<\/li>\n<li>How will I develop ideas for content and discussions and keep the ball rolling?<\/li>\n<li>How will I ensure the different channels work together rather than compete?<\/li>\n<li>Where does my website fit in?<\/li>\n<\/ul>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-direction.jpg\" alt=\"Icons symbolising providing direction within social media\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12929\" \/><\/p>\n<h3>Be proactive, provide direction<\/h3>\n<p>Give fans\/followers something to respond and react to &#8211; don\u2019t expect them to be responsible for starting discussions. You shouldn\u2019t need to initiate every interaction, but always keep a list of ideas at the ready, or use related news stories as a springboard for discussion. Once you\u2019ve got the conversation started, keep interaction going by asking individual users questions based on their responses.<\/p>\n<p>It\u2019s important to establish a clear purpose for your social media channels from the beginning. As people are using them in a lot of different ways, you need to give your visitors a clear sense of what your particular channel is for\/about. Your responses to users are highly likely to encourage more interaction in the same vein, so if someone asks a support question and you reply, your Twitter feed will turn into a support channel before you know it. If you retweet positive comments, then other users may well join in with their views. Being clear about the purpose behind your channel from the start will help you (and your customers) get the most out of it. Make sure you have a consistent policy on where to direct customers looking for a service you don\u2019t provide through social media channels.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-creative.jpg\" alt=\"Icons symbolising being creative with your social media\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12928\" \/><\/p>\n<h3>Be creative<\/h3>\n<p>Done properly, social media is worth the time investment. But it\u2019s all too obvious when someone\u2019s making a half-hearted attempt, and you\u2019re likely to invoke the same feelings in your followers. Social media is a golden opportunity to get customer feedback, interact with people who appreciate your work and get recommended \u2013 so make the most of it! Don\u2019t just ask your followers how they are or send endless automated links into their feeds: get creative with contests, giveaways, debates, your take on relevant news, valuable or interesting pictures, videos and so on.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-focus.jpg\" alt=\"Icons symbolising staying focused on your social media\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12932\" \/><\/p>\n<h3>Stay focused to strengthen your position<\/h3>\n<p>People are following you because they\u2019re interested in your business or service, so stay focused. Start with your company news, relevant industry-related topics, feedback on your products and services and work from there to develop debates and discussion. People are likely to be uninterested in random retweets or stories of what your cat did last night. You\u2019re in the position of being an authority source, so take advantage!<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-update.jpg\" alt=\"Icons symbolising staying updated with your social media\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12938\" \/><\/p>\n<h3>The lights are on, but nobody\u2019s home\u2026<\/h3>\n<p>You can create an account for every social media website in the world, but if you can\u2019t keep up with them they\u2019re next to useless. If you\u2019re creating accounts with the intention of using them as an RSS feed, then make sure you clearly link to your more active social media accounts or your website\u2019s homepage so people don\u2019t feel lost. Close any accounts you aren\u2019t using or leave a message for potential visitors about where they can reach you, and turn off functionality such as commenting where possible to avoid spam.<\/p>\n<p><P align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-victim.jpg\" alt=\"Icons symbolising being inappropriate on your social media\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12939\" \/><\/p>\n<h3>Who\u2019s your next victim?<\/h3>\n<p>One social media aspect that often gets overlooked is tone, both for individual messages and across your feed as a whole. A common mistake freelancers in particular make is to link to their Twitter account from their professional website and then mainly use the account for personal comments. If you\u2019re coming across as cold and sarcastic, or the majority of your recent tweets are whining about\/to someone, then I\u2019m not going to hire you \u2013 because I\u2019m concerned I\u2019ll be your next victim. Be professional.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-fans.jpg\" alt=\"Icons symbolising your social media fans\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12930\" \/><\/p>\n<h3>Value your fans and followers<\/h3>\n<p>Find out who your fans and followers are, what they\u2019re interested in, and talk to them on the same level. Always write\/reply for a reason, show genuine interest in what they have to say and treat them like the human beings they are. Don\u2019t be dismissive, condescending or unnecessarily cheesy. And if you\u2019re not great with jokes, then avoid the humour angle; social media isn\u2019t the place to practise your stand-up routine.<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-goodbad.jpg\" alt=\"Icons symbolising good social media response and bad social media response\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12934\" \/><\/p>\n<h3>Take the good with the bad<\/h3>\n<p>One of the disadvantages of social media is that people often hit send without reviewing their comments, particularly when angry. It\u2019s quicker to rant on Twitter than it is to contact the company with a full explanation of the problem and receive a resolution. Don\u2019t take it personally, and don\u2019t let yourself get dragged into the argument. The best thing to do is to take it off the channel (e.g. contact the client or customer via email or phone instead).<\/p>\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/socialmediagod-review.jpg\" alt=\"Icons symbolising your regular social media strategy review\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-12936\" \/><\/p>\n<h3>Review your strategy<\/h3>\n<p>Take some time out to review your social media campaigns on a regular basis. It\u2019s easy get into a rut, or a \u2018comfortable\u2019 place, but don\u2019t become predictable. Use a good mix of content types and formats, and set targets to assess progression and achievement. Don\u2019t be afraid to ask fans and followers what they liked and what could be improved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>  What does it take to rule the social media world?  Here are our tips for conquering your social media presence.<\/p>\n","protected":false},"author":2,"featured_media":12924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-5110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 steps to becoming a professional social media god - Heart Internet<\/title>\n<meta name=\"description\" content=\"What does it take to rule the social media world? 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