{"id":5130,"date":"2011-01-10T10:37:17","date_gmt":"2011-01-10T10:37:17","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5130"},"modified":"2011-01-10T10:37:17","modified_gmt":"2011-01-10T10:37:17","slug":"put-your-website-on-a-new-year-diet","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/","title":{"rendered":"Put your website on a new year diet"},"content":{"rendered":"<p> We\u2019re ten days into 2011, but it\u2019s never too late to put your website on a diet! Making your website leaner and meaner can help you rank better in Google, keep your site secure and reduce the amount of space and bandwidth you use.<\/p>\n<p>Going back to existing pages and code can be boring when you want to get ahead with fresh content, but reviewing your existing content is a necessary task which can even be inspiring once you get into it.<\/p>\n<h4>Delete, delete, delete<\/h4>\n<p>Get rid of any themes and plugins you aren\u2019t using, which will help you keep your website secure as well as freeing up space. Now\u2019s also a good time to delete all those emails you keep \u2018just in case\u2019 or because you forgot to delete them. Your mail server will thank you.<\/p>\n<p>It\u2019s worth checking through your content as well; deleting, redirecting and amalgamating pages can help you improve visitor experience, cut down on your sitemap and ensure you keep organised. Just be careful you don\u2019t leave a trail of 404s or delete pages important for SEO purposes, and back up your website before going on a deleting spree just in case.<\/p>\n<h4>Sort out your scripts and stylesheets<\/h4>\n<p>Put all your CSS into one file where possible to improve page speed and cut down on the number of files you have. If you\u2019ve ever used any JavaScript on your site, it\u2019s also worth going through your pages and includes to delete any lines of code no longer in use. Remember to delete any additional files (such as images) that are used by\/associated with the scripts as well. Another tip is to include your JavaScript at the bottom of the page rather than the top to increase page speed.<\/p>\n<h4>Optimise your images for the web<\/h4>\n<p>It\u2019s an annoying extra step in the design process, but it can make all the difference to your page load times and so can even affect your search engine ranking. As well as optimising your own individual images, check any premade themes and templates and optimise where possible to speed things up. Find out more about saving images for the web <a href=\"https:\/\/inobscuro.com\/tutorials\/read\/35\/\" target=\"_blank\">here<\/a>.<\/p>\n<p>More golden rules for using images include: Avoid animations, use thumbnails rather than large images and <a href=\"https:\/\/www.websiteoptimization.com\/speed\/tweak\/format\/\" target=\"_blank\">use the right format for the job<\/a>.<\/p>\n<h4>Speed up your site<\/h4>\n<p>After you\u2019ve made your site lean, make it fast with these guides and tutorials:<\/p>\n<p>&bull; <a href=\"https:\/\/developer.yahoo.com\/performance\/rules.html\" target=\"_blank\">Yahoo\u2019s best practices for speeding up your website<\/a><\/p>\n<p>&bull; Google\u2019s speed tutorials<\/p>\n<p>&bull; If you\u2019re using WordPress, check out our blog post on <a href=\"https:\/\/www.heartinternet.uk\/blog\/7-quick-tips-to-instantly-speed-up-your-wordpress-site\/\" target=\"_blank\">7 quick tips to instantly speed up your WordPress site<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re ten days into 2011, but it\u2019s never too late to put your website on a diet! Making your website leaner and meaner can help you rank better in Google,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-5130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Put your website on a new year diet - Heart Internet<\/title>\n<meta name=\"description\" content=\"Put your website on a new year diet - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Put your website on a new year diet - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"Put your website on a new year diet - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-10T10:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"Put your website on a new year diet\",\"datePublished\":\"2011-01-10T10:37:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/\"},\"wordCount\":458,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\",\"articleSection\":[\"Your Website\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/\",\"name\":\"Put your website on a new year diet - Heart Internet\",\"isPartOf\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\",\"datePublished\":\"2011-01-10T10:37:17+00:00\",\"description\":\"Put your website on a new year diet - Written by the team at Heart Internet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#primaryimage\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\",\"width\":1620,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heartinternet.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Put your website on a new year diet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heartblog.victory.digital\/#website\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"name\":\"Heart Internet\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heartblog.victory.digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\",\"name\":\"Heart Internet\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"width\":992,\"height\":252,\"caption\":\"Heart Internet\"},\"image\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/heartinternet\/\",\"https:\/\/x.com\/heartinternet\",\"https:\/\/www.linkedin.com\/company\/heart-internet-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\",\"name\":\"Eliot Chambers-Ostler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"caption\":\"Eliot Chambers-Ostler\"},\"url\":\"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Put your website on a new year diet - Heart Internet","description":"Put your website on a new year diet - Written by the team at Heart Internet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/","og_locale":"en_GB","og_type":"article","og_title":"Put your website on a new year diet - Heart Internet","og_description":"Put your website on a new year diet - Written by the team at Heart Internet.","og_url":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/","og_site_name":"Heart Internet","article_publisher":"https:\/\/www.facebook.com\/heartinternet\/","article_published_time":"2011-01-10T10:37:17+00:00","og_image":[{"width":1620,"height":720,"url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg","type":"image\/jpeg"}],"author":"Eliot Chambers-Ostler","twitter_card":"summary_large_image","twitter_creator":"@heartinternet","twitter_site":"@heartinternet","twitter_misc":{"Written by":"Eliot Chambers-Ostler","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#article","isPartOf":{"@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/"},"author":{"name":"Eliot Chambers-Ostler","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28"},"headline":"Put your website on a new year diet","datePublished":"2011-01-10T10:37:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/"},"wordCount":458,"commentCount":1,"publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg","articleSection":["Your Website"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/","url":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/","name":"Put your website on a new year diet - Heart Internet","isPartOf":{"@id":"https:\/\/heartblog.victory.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#primaryimage"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg","datePublished":"2011-01-10T10:37:17+00:00","description":"Put your website on a new year diet - Written by the team at Heart Internet.","breadcrumb":{"@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#primaryimage","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg","width":1620,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.heartinternet.uk\/blog\/put-your-website-on-a-new-year-diet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heartinternet.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Put your website on a new year diet"}]},{"@type":"WebSite","@id":"https:\/\/heartblog.victory.digital\/#website","url":"https:\/\/heartblog.victory.digital\/","name":"Heart Internet","description":"","publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heartblog.victory.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/heartblog.victory.digital\/#organization","name":"Heart Internet","url":"https:\/\/heartblog.victory.digital\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","width":992,"height":252,"caption":"Heart Internet"},"image":{"@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/heartinternet\/","https:\/\/x.com\/heartinternet","https:\/\/www.linkedin.com\/company\/heart-internet-ltd"]},{"@type":"Person","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28","name":"Eliot Chambers-Ostler","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","caption":"Eliot Chambers-Ostler"},"url":"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/5130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=5130"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/5130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/8209"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=5130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=5130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=5130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}