{"id":5138,"date":"2011-02-01T16:17:16","date_gmt":"2011-02-01T16:17:16","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5138"},"modified":"2011-02-01T16:17:16","modified_gmt":"2011-02-01T16:17:16","slug":"new-product-marketing-section-added-to-your-reseller-control-centre","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/","title":{"rendered":"New Product Marketing section added to your Reseller Control Centre"},"content":{"rendered":"<p>In response to feedback we got from the recent reseller survey we have added a brand new section to the RCC called \u2018Product Marketing\u2019. Two of the most commonly asked for features in the survey were\u2026<\/p>\n<p>a) More help with marketing the products<\/p>\n<p>b) One place that lists all the products\u2019 prices<\/p>\n<p>So, with this in mind, we are killing two birds with one stone. The new Product Marketing section has been designed to help you position your products and pricing within the market as well as act as a price list for you to refer to.<\/p>\n<p>To go to this new page, log in to your <a href=\"https:\/\/customer.heartinternet.uk\/manage\/manage-reseller.cgi\">Reseller Control Centre<\/a> and in the \u2018Help\u2019 section click on \u2018Product Marketing\u2019.<\/p>\n<h4>Web Hosting Pricing Index<\/h4>\n<p><img decoding=\"async\" title=\"price index\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/01\/price-index.png\" alt=\"\" \/><\/p>\n<p>We have done the research for you and and taken the average prices from the UK\u2019s leading web hosts to help you set your prices competitively. You\u2019ll be amazed how much you can charge your customers without being viewed as expensive and still maintain a high margin.<\/p>\n<h4>Cross sell opportunities<\/h4>\n<p><img decoding=\"async\" title=\"cross sell\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/01\/cross-sell.png\" alt=\"\" \/><\/p>\n<p>A simple list of services that we have found compliment the product very well. You should consider proactively selling these to your customers during the sign up stage or to your existing customers.<\/p>\n<h4>Products available<\/h4>\n<p><img decoding=\"async\" title=\"product\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/01\/product.png\" alt=\"\" \/><\/p>\n<p>Here we list the product variations you can sell to your customers, along with how much we charge you. We also provide you with a possible price range you could then sell the product at to your customers.<\/p>\n<h4>Customer types<\/h4>\n<p><img decoding=\"async\" title=\"customer types\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/01\/customer-types.png\" alt=\"\" \/><\/p>\n<p>Different types of customers require different product specifications. In this section we provide a broad overview of the type of product a customer may want based on the size of the organisation. The broad customer categories we have used are:<\/p>\n<p>\u2022 Micro: Based from home, hobbyist with other full time employment<\/p>\n<p>\u2022 SOHO: Small office, home office or even self-employed<\/p>\n<p>\u2022 Small: Office based, up to 5 employees<\/p>\n<p>\u2022 Medium: Office based, up to 15 employees<\/p>\n<p>\u2022 Large: Possibly multiple office locations, 40+ employees<\/p>\n<h4>Top selling points<\/h4>\n<p><img decoding=\"async\" title=\"selling points\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/01\/selling-points.png\" alt=\"\" \/><\/p>\n<p>Why should someone buy a particular product from you? Use these top selling points to help convert your visitors into customers.<\/p>\n<h4>Free resources<\/h4>\n<p><img decoding=\"async\" title=\"resources\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/01\/resources.png\" alt=\"\" \/><\/p>\n<p>For each product we have put together a resource pack full of icons, images, screen shots, product tables, white label collateral and more for you to use on your website.<\/p>\n<h4>Exclusive discounts<\/h4>\n<p>Where you receive an exclusive discount on a product you will find an icon detailing how much you will save. These are all exclusive prices for reseller hosting customers.<\/p>\n<p>Let us know what you think and if there is any information or features you would like to see adding.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In response to feedback we got from the recent reseller survey we have added a brand new section to the RCC called \u2018Product Marketing\u2019. Two of the most commonly asked&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-5138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-reseller-hosting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Product Marketing section added to your Reseller Control Centre - Heart Internet<\/title>\n<meta name=\"description\" content=\"New Product Marketing section added to your Reseller Control Centre - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Product Marketing section added to your Reseller Control Centre - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"New Product Marketing section added to your Reseller Control Centre - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-01T16:17:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_reseller_hosting1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"New Product Marketing section added to your Reseller Control Centre\",\"datePublished\":\"2011-02-01T16:17:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/\"},\"wordCount\":444,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_reseller_hosting1.jpg\",\"articleSection\":[\"Reseller Hosting\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/new-product-marketing-section-added-to-your-reseller-control-centre\/\",\"name\":\"New Product Marketing section added to your Reseller Control Centre - 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