{"id":5140,"date":"2011-02-03T09:24:23","date_gmt":"2011-02-03T09:24:23","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5140"},"modified":"2011-02-03T09:24:23","modified_gmt":"2011-02-03T09:24:23","slug":"a-step-by-step-guide-to-creating-a-successful-facebook-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/a-step-by-step-guide-to-creating-a-successful-facebook-ad-campaign\/","title":{"rendered":"A step by step guide to creating a successful Facebook ad campaign"},"content":{"rendered":"<p> Following on from the popular post &#8220;<a href=\"https:\/\/www.heartinternet.uk\/blog\/a-step-by-step-guide-for-setting-up-a-kick-ass-re-marketing-campaign-in-google-adwords\/\">A step by step guide for setting up a kick ass re-marketing campaign in Google AdWords<\/a>&#8221;, this guide will go through each step involved in setting up a Facebook campaign with tips at each stage to optimise your campaigns performance.<\/p>\n<p>I\u2019m going to presume you already have a Facebook page for your business and you have a clear idea of what you want to advertise and who to (if you don\u2019t, get that clearly defined before you start or you\u2019ll just be wasting money). For the purposes of this guide we will go through the steps of setting up an advert to promote our reseller hosting product.<\/p>\n<p>To get started click on \u201cPromote with an ad\u201d below your profile picture<\/p>\n<p><img decoding=\"async\" title=\"1 promote with an ad\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/02\/1-promote-with-an-ad.png\" alt=\"\" \/><\/p>\n<p>This will take you to the \u201cAdvertise on Facebook\u201d page<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/02\/2-advertise-on-fb.png\" alt=\"\" title=\"2 advertise on fb\" \/><\/p>\n<h4>1. Design your ad<\/h4>\n<p>Because I want to send traffic to our reseller hosting product page my first job is to tell Facebook I want to advertise a web page. I would also add some tracking to the URL so you can look beyond impressions and clicks.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/02\/3-i-want-to-advertise-a-web-page.png\" alt=\"\" title=\"3 i want to advertise a web page\" \/><\/p>\n<p>I now need to write my advert. Facebook ads share a lot in common with Google\u2019s AdWords, albeit they allow you to use an image as well. The rules I apply to the Facebook ad text are very similar to those I do for AdWords:<\/p>\n<p>&bull;&nbsp; Use your main keyword at the start of the title to attract scanning eyes. People will literally look at the first few characters and decide whether to read on or look elsewhere.<\/p>\n<p>&bull;&nbsp; Create a headline grabbing statement to make them read more<\/p>\n<p>&bull;&nbsp; Communicate the core USPs and benefits of the product to the audience in the main body.<\/p>\n<p>Choose an image that is clear and ofa high quality. Don&#8217;t make people squint to read any text and make sure the image is related to your product\/ service. For example, pretty girls will probably attract a male&#8217;s eyes, but they won&#8217;t click once they realise the image and the content are unrelated.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/02\/4-design-your-ad.png\" alt=\"\" title=\"4 design your ad\" \/><\/p>\n<h4>2. Targeting<\/h4>\n<p>Who are your audience? Facebook has some great targeting tools but they are useless if you can\u2019t answer that question. For this reseller hosting campaign we want them to be based in the UK, over 18 and we don\u2019t care about the gender.<\/p>\n<p>We are also going to focus on web designers for this campaign, so we need to have a brain storm about the types of interests that group is likely to state in their Facebook profile. Ideas include the obvious (e.g. \u201cweb design\u201d), the types of sites they like (e.g. smashing magazine\u201d) and the software they might use (e.g. \u201cLinux\u201d). Facebook also offers suggestions related to your topic to help you expand your list.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/02\/5-targeting.png\" alt=\"\" title=\"5 targeting\" \/><\/p>\n<p>Because my primary concern is new sales and brand awareness, I don\u2019t want to show the advert to people who are already connected to us. With this in mind, underneath \u201cTarget users who are not already connected to\u201d I have put \u201cHeart Internet\u201d.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/02\/6-users-not-already-connected.png\" alt=\"\" title=\"6 users not already connected\" \/><\/p>\n<h4>3. Campaigns, Pricing and Scheduling<\/h4>\n<p>Give your campaign a logical name that will make sense if weeks to come (don\u2019t call it anything like \u201cAd 1\u201d). Budget setting is always tricky, especially at the start.Facebook is similar to AdWords in that you are essentially entering in to an auction with other advertisers to get yourself in front of the users. The more you bid, the more likely you are to be shown. Your daily budget should reflect how much you are willing to pay per visitor. If you are going to bid 0.50USD per click, a budget of 50USD will send you 100 visits. Is that enough traffic to convert and make a profit on the 50USD?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/02\/7-campaign-and-budget.png\" alt=\"\" title=\"7 campaign and budget\" \/><\/p>\n<p>None of this is set in stone and you can adjust your bids each day based on your performance levels. Start with an amount and a bid you are comfortable with and can afford and make changes as you see fit based on the ad\u2019s performance.<\/p>\n<p>Once you are happy with all your settings, click on \u201cPlace order\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/02\/8-place-order.png\" alt=\"\" title=\"8 place order\" \/><\/p>\n<h4>Tracking performance<\/h4>\n<p>You will then be taken to Facebook\u2019s campaign management control panel. From here you can track ad impressions, clicks and how much you have spent.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/02\/9-campaign-management.png\" alt=\"\" title=\"9 campaign management\" \/><\/p>\n<p>These are all very useful stats but they won\u2019t tell you how many customers you got from this campaign or how your visitors interacted with your site once they arrived. I would recommend adding 3rd party tracking to your destination URL (e.g. Google analytics) which will give you the necessary data.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following on from the popular post &#8220;A step by step guide for setting up a kick ass re-marketing campaign in Google AdWords&#8221;, this guide will go through each step involved&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,28,29],"tags":[],"class_list":{"0":"post-5140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"category-your-business","9":"category-your-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A step by step guide to creating a successful Facebook ad campaign - 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