{"id":5146,"date":"2011-03-01T16:39:30","date_gmt":"2011-03-01T16:39:30","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5146"},"modified":"2011-03-01T16:39:30","modified_gmt":"2011-03-01T16:39:30","slug":"interview-with-urbanmusewriter-coms-susan-johnston","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/interview-with-urbanmusewriter-coms-susan-johnston\/","title":{"rendered":"Interview with UrbanMuseWriter.com’s Susan Johnston"},"content":{"rendered":"

We chatted to UrbanMuseWriter.com\u2019s Susan Johnston about writing for the web, freelancing, how to find guest authors for your blog and how to get noticed in a competitive market.<\/p>\n

Could you provide a bit of information about yourself and urbanmusewriter.com<\/a>? E.g. Your background in the industry, how long the site has been running, who it\u2019s aimed at\u2026?<\/h4>\n

I\u2019m a freelance writer, blogger, and copywriter based in Boston, Massachusetts. My blogging odyssey began in the fall of 2006 as a creative escape from my day job.<\/p>\n

Since then, The Urban Muse has been twice named a Top 10 Blog for Writers, and I\u2019ve left the land of cubicles and corporate policies to freelance full time. My writing has appeared in The Boston Globe, The Christian Science Monitor, and SELF magazine, as well as numerous websites, blogs, brochures, anthologies, and retail catalogues. For more on that, check out my professional site<\/a>.<\/p>\n

The Urban Muse covers the ups and downs of the freelance life, including tips on writing<\/a>, working with clients<\/a>, marketing a freelance biz<\/a>, and more. It\u2019s aimed at aspiring and experienced writers, bloggers, and other creative types. I\u2019ve also expanded the blog into an eBook called The Urban Muse Guide to Online Writing Markets<\/i>, which covers 50+ websites that buy freelance articles, as well as tips on landing online writing gigs.<\/p>\n

1. Why did you decide to take the leap into full-time freelance writing?<\/h4>\n

After juggling a full-time job and freelance assignments for three years, I reached a point where I was at capacity and had to either turn away assignments or make more time for freelancing. I loved the idea of being my own boss and having more control over my time and my projects, so I decided to take the plunge.<\/p>\n

It helped that at the time I didn\u2019t have a mortgage, car payments, kids, pets, or even house plants (I still don\u2019t), so my overhead was low and I knew I wasn\u2019t in danger of foreclosure or being unable to feed other people. On the flip side, I\u2019ve heard that having a family and a mortgage can be a powerful motivator for freelancers, because you really can\u2019t fail in that situation.<\/p>\n

2. Freelance writing and professional blogging are hugely competitive markets \u2013 what are the best things you can do to get noticed?<\/h4>\n

For both writing and blogging, developing a voice with authority and personality can help you get noticed. That comes with practice, so write or blog consistently and read other writers or bloggers with a strong point of view. Having a niche can also help, so you\u2019ll be known as \u201cthe girl who blogs about frugal living\u201d or \u201cthe guy who posts funny travel photos\u201d instead of just another blogger or writer who does a little of everything. My blog covers all aspects of freelancing and writing, and my professional writing tends to cover topics like personal finance and urban living (hence, \u201cThe Urban Muse,\u201d which combines my creative and urban sides).<\/p>\n

3. You\u2019ve written for both online and offline publications \u2013 which do you find easier and why?<\/h4>\n

Seeing my byline in magazines and newspapers is exciting, but I (like many writers) find that those markets can be tough for several reasons. First, magazines and newspapers have really suffered because of the recession and fewer advertising dollars, so there\u2019s lots of competition for fewer pages of content. And second, magazine articles in particular require long lead times and often get edited by committee.<\/p>\n

I find that online publications are often easier because your articles get published more quickly so you don\u2019t have to think six months ahead, it\u2019s unlikely that you\u2019ll have to do multiple rewrites because the editorial schedule doesn\u2019t allow for that, and it\u2019s easier to share links with your sources rather than sending them a hard copy of the magazine or even a PDF. Plus, there are so many opportunities with online publications and magazines tend to be pretty competitive, especially national consumer publications.<\/p>\n

4. Do you have a specific schedule that you stick to for work, or do you just take each day as it comes?<\/h4>\n

I try to be available to editors and clients during regular business hours in my time zone (Eastern Standard Time), but I also give myself a little leeway, because that\u2019s one of the perks of freelancing. If I\u2019ve had a night where I just can\u2019t sleep and I don\u2019t have a million deadlines that day, I\u2019ll give myself the extra half hour of sleep and make it up in the evening or work a little harder the next day.<\/p>\n

5. How do you motivate yourself on days where you\u2019re suffering from writer\u2019s block?<\/h4>\n

I know that in order to get paid, I have to produce articles and other content, so writer\u2019s block is rarely an issue for me. If I\u2019m truly stuck, I\u2019ll shift to another project or I\u2019ll go for a walk, which generally helps me clear my head and regroup.<\/p>\n

6. You have a lot of guest posts on UrbanMuseWriter.com \u2013 what advice would you give someone trying to find guest authors for their blog?<\/h4>\n

Most of these guest bloggers approached me, because I have a \u201cguidelines for guest bloggers\u201d page. Each time I publish a guest post, I link to that page at the end of the post. In terms of advice, I\u2019d say work on establishing your blog and building relationships with other bloggers, and you\u2019ll be well on your way.<\/p>\n

7. Where do you see UrbanMuseWriter.com being in five years\u2019 time?<\/h4>\n

The blog has its own domain, which is great, but I know I need to move it to a different blogging platform and I\u2019ve been dragging my feet. Blogger is good when you\u2019re starting out, but WordPress offers bloggers a lot more flexibility. Plus, I recently had an issue where Blogger mistakenly flagged my blog as spam and deleted it, so I don\u2019t want to deal with that headache again. I\u2019m not sure where the blog will be in terms of content, but it should definitely be on WordPress five years from now.<\/p>\n

8. How important is social media for promoting your websites and work?<\/h4>\n

There\u2019s no one way to self-promote, but I\u2019ve found social media to be an incredibly powerful promotion tool. For instance, I have a Facebook page<\/a> dedicated to my blog where I post previews of my posts and other useful links from around the blogosphere. I also tweet<\/a> links that I find interesting or useful, and I\u2019ll sometimes share my favourite writing clips on LinkedIn. The key with social media is to be social and not just focus on self-promotion. Respond to questions, retweet other people\u2019s content if it\u2019s relevant, and engage in conversations instead of treating it like a megaphone or soap box.<\/p>\n

9. What\u2019s your take on all the sponsored blog posts appearing on the web (via sites like payperpost.com)?<\/h4>\n

I\u2019m not a fan of sponsored blog posts. I\u2019ll accept guest posts from (almost) anyone if they want to share information that\u2019s useful to my readers, and I\u2019ll give them links as long as it\u2019s not spam, but I don\u2019t accept sponsored posts.<\/p>\n

10. What are your favourite online resources for web writing?<\/h4>\n

Here are a few of my favourites:<\/p>\n

a. Ed2010.com<\/a> \u2013 Includes articles on interning, freelancing, and working in the publishing world, job leads, and more (full disclosure: I spoke about freelancing at an Ed2010 meeting in Boston). Not specifically for web writing but helpful for writers interested in digital publishing.<\/p>\n

b. MediaBistro.com<\/a> \u2013 Great for keeping up with industry news, job leads, and more (full disclosure: I\u2019ve written for this website and hosted MediaBistro networking parties here in Boston). Some of the content requires an annual membership, but I\u2019ve found it incredibly useful.<\/p>\n

c. WordCount<\/a> \u2013 Veteran writer\/editor Michelle Rafter blogs about \u201cfreelancing in the digital age,\u201d with tips on search engine optimization, entrepreneurial journalism, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"

We chatted to UrbanMuseWriter.com\u2019s Susan Johnston about writing for the web, freelancing, how to find guest authors for your blog and how to get noticed in a competitive market. 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