{"id":5220,"date":"2011-07-26T13:19:20","date_gmt":"2011-07-26T13:19:20","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5220"},"modified":"2011-07-26T13:19:20","modified_gmt":"2011-07-26T13:19:20","slug":"top-tips-and-examples-for-about-meus-pages","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/top-tips-and-examples-for-about-meus-pages\/","title":{"rendered":"Top Tips and Examples for About Me\/Us Pages"},"content":{"rendered":"<p>You only get one chance to make a first impression, and your About Us or About Me page says a lot about how you approach your work and present yourself. Visitors will often check out your About page first &#8211; particularly if it has a prominent link or your website is quite small &#8211; so take the opportunity to make the most of it. It also gives you a chance to keep visitors on your website; don\u2019t make them go to Twitter or another social network to find out more about you.<\/p>\n<p>About pages allow you to show what you know and write about what you\u2019re interested in, so it\u2019s essential to come across as approachable. Below we\u2019ve put together some tips for creating effective About pages and included some examples of great inspirational designs.<\/p>\n<h4>Tips and tricks<\/h4>\n<p>\u2022 <b>Work to your strengths<\/b> &#8211; if you\u2019re a designer, let your images speak for themselves. If writing\u2019s what you do best, make sure your page reflects that.<\/p>\n<p>\u2022 <b>Avoid the hard sell;<\/b> it\u2019s not what your visitors are looking for at this point.<\/p>\n<p>\u2022 <b>Don\u2019t try too hard<\/b>\u2026especially if you\u2019re trying to be funny. If you can\u2019t think of something humorous to say, then don\u2019t worry about it (unless you\u2019re a comedian of course).<\/p>\n<p>\u2022 <b>Don\u2019t make it an essay<\/b> \u2013 make it easy to read. You can always offer people more information by linking to other pages, using tabs or providing downloads if necessary.<\/p>\n<p>\u2022 <b>Proof read it carefully<\/b>, and then get someone else to check it over.<\/p>\n<p>\u2022 <b>Make it consistent<\/b> &#8211; whether you decide to use \u2018I\u2019, \u2018we\u2019, or simply your name.<\/p>\n<p>\u2022 <b>Have it written for you<\/b> \u2013 If you\u2019re never happy with your About page or find it awkward to write, ask a friend or colleague to write it for you (you can always return the favour).<\/p>\n<p>\u2022 <b>Think about tone<\/b> \u2013 ideally you want to balance friendly and approachable with professional.<\/p>\n<p>\u2022 <b>Don\u2019t alienate people<\/b> \u2013 avoid coming across as condescending, but equally don\u2019t assume that your visitors have the same knowledge and understanding as you.<\/p>\n<p>\u2022 <b>Use professional photos where possible<\/b> \u2013 They create a much better first impression. You could always try greyscale photos if you can\u2019t get professional ones.<\/p>\n<h4> .<\/h4>\n<h4>Ideas for your About page<\/h4>\n<p>\u2022 Your achievements and experience (and if you\u2019re a company, landmarks)<\/p>\n<p>\u2022 How long you\u2019ve been working in specific areas<\/p>\n<p>\u2022 Professional (and personal) interests<\/p>\n<p>\u2022 How you ended up in your industry<\/p>\n<p>\u2022 People or brands you\u2019ve worked with<\/p>\n<p>.Be creative with your presentation \u2013 think about using graphs, charts, images, cartoons, professional photos, amusing photos and even video to get your points across.<\/p>\n<p>Your About page will benefit from some kind of call to action, so think about what the next step should be for visitors. Should they check out your work? Look at pricing? Contact you directly? Make sure you make it clear where the visitor should go next.<\/p>\n<h4>13 examples of great About pages<\/h4>\n<p>.<a href=\"https:\/\/deda.me\/\" target=\"_blank\"> <img decoding=\"async\" title=\"deda.me\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us2.png\" alt=\"deda.me\"><\/a><\/p>\n<p><a href=\"https:\/\/deda.me\/\" target=\"_blank\">Deda.me<\/a>: A creative and engaging about me page which is simple, but subtly introduces examples of design skill.<\/p>\n<p>.<a href=\"https:\/\/webeffectual.com\/#about\" target=\"_blank\"> <img decoding=\"async\" title=\"webeffectual.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us.png\" alt=\"webeffectual.com\"><\/a><\/p>\n<p><a href=\"https:\/\/webeffectual.com\/#about\" target=\"_blank\">WebEffectual.com<\/a>: A great example of how a photo can give a page a lighthearted feel whilst the text remains on topic.<\/p>\n<p>.<img decoding=\"async\" title=\"ashfalldesign.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us3.png\" alt=\"ashfalldesign.com\"><\/p>\n<p>AshfallDesign.com: A visually interesting way to present your experience and interests.<\/p>\n<p>.<a href=\"https:\/\/www.seomoz.org\/about\" target=\"_blank\"> <img decoding=\"async\" title=\"seomoz.org\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us4.png\" alt=\"seomoz.org\"><\/a><\/p>\n<p><a href=\"https:\/\/www.seomoz.org\" target=\"_blank\">SEOmoz.org<\/a>: There\u2019s plenty of information, but the images break it up well and the text is clearly structured.<\/p>\n<p>.<a href=\"https:\/\/www.andrewreifman.com\/#\" target=\"_blank\"> <img decoding=\"async\" title=\"andrewreifman.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us5.png\" alt=\"andrewreifman.com\"><\/a><\/p>\n<p><a href=\"https:\/\/www.andrewreifman.com\/#\" target=\"_blank\">AndrewReifman.com<\/a>: Blending professional and amusing into a polished finish.<\/p>\n<p>.<img decoding=\"async\" title=\"gummisig.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us6.png\" alt=\"gummisig.com\"><\/p>\n<p>Gumisig.com: A great example of how you can be funny and keep visitors interested.<\/p>\n<p>.<a href=\"https:\/\/www.threadbird.com\/about\" target=\"_blank\"> <img decoding=\"async\" title=\"threadbird.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us7.png\" alt=\"threadbird.com\"><\/a><\/p>\n<p><a href=\"https:\/\/www.threadbird.com\/about\" target=\"_blank\">ThreadBird.com<\/a>: Consistent presentation is essential, and keeping text brief can work well when you have several team members.<\/p>\n<p>.<a href=\"https:\/\/37signals.com\/about\" target=\"_blank\"> <img decoding=\"async\" title=\"37signals.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us8.png\" alt=\"37signals.com\"><\/a><\/p>\n<p><a href=\"https:\/\/37signals.com\/about\" target=\"_blank\">37Signals.com<\/a>: A simple but effective way to present your achievements.<\/p>\n<p>.<a href=\"https:\/\/www.ngenworks.com\/team\/\" target=\"_blank\"> <img decoding=\"async\" title=\"ngenworks.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us9.png\" alt=\"ngenworks.com\"><\/a><\/p>\n<p><a href=\"https:\/\/www.ngenworks.com\/team\/\" target=\"_blank\">NgenWorks.com<\/a>: If you don\u2019t like the idea of having photos of yourself on your website, cartoons (or even abstract images) can work well, and can be used as avatars across social media sites for consistency.<\/p>\n<p>.<a href=\"https:\/\/www.amazeelabs.com\/en\/team\" target=\"_blank\"> <img decoding=\"async\" title=\"amazeelabs.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us10.png\" alt=\"amazeelabs.com\"><\/a><\/p>\n<p><a href=\"https:\/\/www.amazeelabs.com\/en\/team\" target=\"_blank\">AmazeeLabs.com<\/a>: Being creative with the way you present your photos means you can stand out from the crowd.<\/p>\n<p>.<a href=\"https:\/\/www.lilaandclaudines.com\/about\/index.html\" target=\"_blank\"> <img decoding=\"async\" title=\"lilaandclaudines.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us11.png\" alt=\"lilaandclaudines.com\"><\/a><\/p>\n<p><a href=\"https:\/\/www.lilaandclaudines.com\/about\/index.html\" target=\"_blank\">LilaAndClaudines.com<\/a>: A good example of matching your About page to your work; if your business is based on visuals\/creativity, focus on your images and design.<\/p>\n<p>.<a href=\"https:\/\/sprockethouse.com\/#tilt\" target=\"_blank\"> <img decoding=\"async\" title=\"sprockethouse.com\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us12.png\" alt=\"sprockethouse.com\"><\/a><\/p>\n<p><a href=\"https:\/\/sprockethouse.com\/#tilt\" target=\"_blank\">SprocketHouse.com<\/a>: A good example of how you can sit professional information alongside personal details.<\/p>\n<p>.<a href=\"https:\/\/www.bdadvisory.eu\/en\/our-team\/\" target=\"_blank\"> <img decoding=\"async\" title=\"bdadvisory.eu\" src=\"\/blog_assets\/wp-content\/uploads\/2011\/07\/about-us13.png\" alt=\"bdadvisory.eu\"><\/a><\/p>\n<p><a href=\"https:\/\/www.bdadvisory.eu\/en\/our-team\/\" target=\"_blank\">BDAdvisory.eu<\/a>: This is a great example of a smart, professional page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You only get one chance to make a first impression, and your About Us or About Me page says a lot about how you approach your work and present yourself&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":8208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,29],"tags":[],"class_list":{"0":"post-5220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-business","8":"category-your-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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