{"id":5229,"date":"2011-08-30T12:04:06","date_gmt":"2011-08-30T12:04:06","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5229"},"modified":"2011-08-30T12:04:06","modified_gmt":"2011-08-30T12:04:06","slug":"7-simple-ways-to-give-visitors-a-great-first-impression","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/7-simple-ways-to-give-visitors-a-great-first-impression\/","title":{"rendered":"7 simple ways to give visitors a great first impression"},"content":{"rendered":"

1. Optimise your site speed<\/h4>\n

If you have a content-rich index page or feature multiple hi-res images, make sure they\u2019re optimised for the web<\/a>. There are also various browser plugins and online tools you can use to test your page loading speeds. Social media plugins can slow down your site a lot, so make sure you only include buttons visitors actually use.<\/p>\n

Bonus tip:<\/h4>\n

2. Pay attention to tone<\/h4>\n

Visitors will get their first impression of you and your website in a few seconds, so if the first thing they see is a cheesy photo of you or a clich\u00e9d tagline, they\u2019re going to be put off.<\/p>\n

Bonus tip:<\/h4>\n

3. Avoid excessive advertising<\/h4>\n

\u2026especially pop ups. In particular, avoid running ads with sound and monitor them closely to ensure they don\u2019t crash browsers or break your website. Too many ads can affect your search engine positions as Google factors into account the ratio of ads to other content on your page.<\/p>\n

Bonus tip:<\/h4>\n

4. Keep your site clean<\/h4>\n

Even if you\u2019re not the best web designer in the world, keeping your design clean and avoiding attention-seeking animations will give visitors a good first impression. It\u2019s important to get the balance right and inject a little personality into your homepage design too though; you don\u2019t want your website to look abandoned or boring.<\/p>\n

Bonus tip:<\/h4>\n

5. Check your spelling and grammar<\/h4>\n

Spelling and grammar aren\u2019t everyone\u2019s strong point, so proof read your content in an editing program, glance over it once it\u2019s live on your website, and then get a friend to check it over for good measure.<\/p>\n

Bonus tip:<\/h4>\n

6. Keep it simple<\/h4>\n

Giving your visitors too many options can be a bad thing, especially on the homepage. Make it clear what your website is about and what you offer at a glance. Even if you have lots of links, make sure they\u2019re clearly laid out and follow a theme or purpose, for example directing visitors to relevant blog posts or sales pages.<\/p>\n

Bonus tip:<\/h4>\n

7. Keep an eye out for broken links<\/h4>\n

Make sure all your links are correct. You can monitor these in Google\u2019s Webmaster Tools<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Optimise your site speed If you have a content-rich index page or feature multiple hi-res images, make sure they\u2019re optimised for the web. There are also various browser plugins…<\/p>\n","protected":false},"author":2,"featured_media":8209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-5229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-website"},"yoast_head":"\n7 simple ways to give visitors a great first impression - Heart Internet<\/title>\n<meta name=\"description\" content=\"7 simple ways to give visitors a great first impression - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/7-simple-ways-to-give-visitors-a-great-first-impression\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 simple ways to give visitors a great first impression - 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