{"id":5239,"date":"2011-09-26T09:54:04","date_gmt":"2011-09-26T09:54:04","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5239"},"modified":"2011-09-26T09:54:04","modified_gmt":"2011-09-26T09:54:04","slug":"interview-with-frank-chimero","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/interview-with-frank-chimero\/","title":{"rendered":"Interview with Frank Chimero"},"content":{"rendered":"<p> <i>We&#8217;re sponsoring <a href=\"https:\/\/newadventuresconf.com\" target=\"_blank\">New Adventures in Web Design<\/a>, a UK based design conference, for the second year running. As part of the buzz surrounding the event, we&#8217;re interviewing the speakers to find out more about their backgrounds and motivation.<\/i><\/p>\n<p>First up is popular designer and writer <a href=\"https:\/\/www.frankchimero.com\" target=\"_blank\">Frank Chimero<\/a>.<\/p>\n<h4>Tell us a bit about yourself.<\/h4>\n<p>My name\u2019s Frank, and I\u2019m a designer, author and illustrator living in Brooklyn, NY. I\u2019ve been designing for 10 years now, and for the past 6 I\u2019ve been running my own shop. I\u2019ve been fortunate enough to tackle projects that are all over the place: book design, illustration, user experience\/interface, strategy, and branding.<\/p>\n<h4>What\u2019s your first design memory?<\/h4>\n<p>I spent the better part of my youth listening to music and obsessing over album art. The first CD I owned was the Beatles\u2019 White Album, and I think that sort of conceptual approach has stuck with me and my work.<\/p>\n<h4>Which aspects of design do you find the most challenging, and which the most rewarding?<\/h4>\n<p>The work is the most difficult and rewarding when it achieves a high-quality fit for the audience.<\/p>\n<h4>What inspired you to get involved with NACONF?<\/h4>\n<p>Simon\u2019s a friend. The conference has such a good reputation that when he asked me to speak, I had to say yes. I\u2019m really excited to not only talk, but to sit, listen, and discuss ideas with everyone else. What a great way to start a new year, huh?<\/p>\n<p><a href=\"https:\/\/www.naconf.com\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/09\/trent3.png\" alt=\"\" title=\"trent3\" \/><\/a><\/p>\n<h4>What was your first experience of talking at a conference, and what did you learn from it?<\/h4>\n<p>I spoke at a regional AIGA event a few years ago, and modified one of my class lectures for the talk. I had been teaching for about a year at that point, and I realised that 40 minutes isn\u2019t as long as it sounds, scripting a talk is self-defeating, and everyone in the audience wants you to do well. I love conferences, and the good ones, like NACONF, have such a wonderful atmosphere of camaraderie and learning.<\/p>\n<h4>What have you chosen to talk about and what will the attendees take away from your session?<\/h4>\n<p>I\u2019ll be talking about the opportunities of making things for other people.<\/p>\n<h4>You\u2019re currently writing a book, <a href=\"https:\/\/www.shapeofdesignbook.com\/\" target=\"_blank\">The Shape of Design<\/a>. Why did you decide to write it and what is it about?<\/h4>\n<p>The book is about the arrangement of the client, the designer, and the audience in the design process. It doesn\u2019t really focus on client relations, but more the process of making and the opportunities of catering to an audience. It\u2019s a celebration of the chance to make things for others and enjoy the process of doing so. The book is a distillation of the ideas I\u2019ve spoken about at previous conferences, and is a bit of an attempt to document the Whys of design, or at least as a way to push that conversation forward a little bit.<\/p>\n<p><a href=\"https:\/\/www.shapeofdesignbook.com\/\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2011\/08\/shapeofdesign.png\" alt=\"\" title=\"shapeofdesign\" \/><\/a><\/p>\n<h4>Many people are good at design or writing, but not both. What tips would you offer to someone looking to complement their design work with text?<\/h4>\n<p>One gets better at writing by writing and reading good writing. It also improves with thoughtfulness, which requires time. It also needs, as I\u2019m currently learning, the courage to be brief and to shut up when there\u2019s nothing left to say.<\/p>\n<h4>What advice would you give to someone just starting out in commercial design?<\/h4>\n<p>Try to make things that help people to live well. Start with a desire to fill needs rather than to generate wants.<\/p>\n<h4>What are your favourite sources of design and\/or writing inspiration?<\/h4>\n<p>I\u2019ve recently returned to reading fiction. I\u2019ve been enjoying Italo Calvino and Umberto Eco lately, and am rereading a lot of the classics I read in school. (Moby-Dick is currently at the bedside.)<\/p>\n<p>For design inspiration, I try to look elsewhere. Design is a vessel: it\u2019s utility is defined by what it\u2019s able to hold, so I think outside influence is profoundly important. It lets us be a part of the world instead of navel-gazing. I enjoy talking to people, walking around the city, and travel. Food is incredibly inspiring to me as well, because while being a requirement to living, there\u2019s boundless opportunities for care, thoughtfulness, craft, and sharing in its preparation.<\/p>\n<p>If I\u2019m looking for an aesthetic jolt to get me going, I\u2019ll visit:<\/p>\n<p><a href=\"https:\/\/www.septemberindustry.co.uk\/\" target=\"_blank\">https:\/\/www.septemberindustry.co.uk<\/a><\/p>\n<p><a href=\"https:\/\/www.itsnicethat.com\/\" target=\"_blank\">https:\/\/www.itsnicethat.com<\/a><\/p>\n<p><a href=\"https:\/\/www.manystuff.org\/\" target=\"_blank\">https:\/\/www.manystuff.org<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re sponsoring New Adventures in Web Design, a UK based design conference, for the second year running. As part of the buzz surrounding the event, we&#8217;re interviewing the speakers to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-5239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-interviews"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Frank Chimero - Heart Internet<\/title>\n<meta name=\"description\" content=\"Interview with Frank Chimero - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/interview-with-frank-chimero\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Frank Chimero - 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