{"id":5304,"date":"2012-03-26T09:36:25","date_gmt":"2012-03-26T09:36:25","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5304"},"modified":"2012-03-26T09:36:25","modified_gmt":"2012-03-26T09:36:25","slug":"tips-and-tricks-for-your-google-page","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/tips-and-tricks-for-your-google-page\/","title":{"rendered":"Tips and tricks for your Google+ page"},"content":{"rendered":"

If you\u2019re a reseller or business beginning to get involved with Google+, we\u2019ve got some tips and tricks to help you get ahead and stand out. Read on to find out more, or add us to your circles<\/a> for more tips.<\/p>\n

Why Google+? The power of personal recommendation<\/h4>\n

As well as the search engine benefits, being active on Google+ is a great way to reach an audience heavily interested in technology and the web \u2013 ideal for web hosts, freelancers, digital agencies and other creatives to get new clients.<\/p>\n

Google+ builds on the traditionally powerful recommendation factor associated with social networks. Personal suggestions are one of the most crucial aspects of building a successful business, particularly if you\u2019re completely based online, starting from scratch, in a competitive industry, or working on a low budget. Not only will your Google+ statuses be seen by those who have added you, but followers (and potentially their<\/i> followers) will also see promoted search results as we previously covered in 7 must-dos on Google+<\/a>.<\/p>\n

\"\"<\/p>\n

Launching your Google+ page<\/h4>\n

Once you\u2019ve created your page<\/a>, it\u2019s time to add some interesting content. Setting the tone of your Google+ page is particularly important as it will give people a reason to add you to their circles, so make sure you have good content prior to announcing your presence on the site, and be clear about what you\u2019re going to be doing with the channel in your own mind. If you can\u2019t think of anything different to do or you only have limited time, it\u2019s still worth having a passive presence there – find out more in our post Making social media work for your business<\/a>.<\/p>\n

Don\u2019t forget to add a Google+ button to your website and share your page from your other social networks. Many people assume that people will do a search and find them, but that\u2019s not always the case so make sure you have a clear button or widget. Using promotions, blog entries and emails can also help you gain followers, as can exclusive content such as free resources.<\/p>\n

Tips and Tricks<\/h4>\n

Although there are plenty of similarities between Google+ and other big networks such as Facebook, there are also some significant differences. The subtle features of Google+ are easy to miss with a quick skim, but regular users will find them extremely useful.<\/p>\n

Tagging Users<\/h4>\n

Tip: To tag someone in a post, enter a + symbol and then begin typing their name. This works for both businesses and individuals.<\/p>\n

Trick: In addition to mentioning people and companies, you can also tag yourself and colleagues in a post for authorship purposes. This will show a link between your professional Google+ page with your personal Google+ profile, giving a personal feel to your updates as well as proving authenticity.<\/p>\n

Editing Posts<\/h4>\n

Tip: Unlike most other social networks, you can edit your status updates even after they\u2019re published. Edited messages will have a little \u2018(edited)\u2019 tag after the date.<\/p>\n

Trick: This is great for adding additional information without losing +1s and comments, for example if there\u2019s an update to a new story or you want to clarify a point you\u2019ve made.<\/p>\n

\"\"<\/p>\n

An edited post tagged with the authors.<\/i><\/p>\n

Linking to Posts<\/h4>\n

Tip: To link to a post on G+, simply click the arrow to the right of it for a drop down menu. After choosing \u2018Link to this post\u2019, you\u2019ll get a pop up box with the URL to copy and paste:<\/p>\n

\"\"<\/p>\n

Assessing Reactions<\/h4>\n

Tip: In the same menu, you can also choose \u2018View Ripples\u2019 to get an idea of who has shared the post and their influence. This shows the power of Google+ and why it\u2019s worth devoting some time to an active presence.<\/p>\n

Trick: This feature is publicly available, so head over to your competitors\u2019 pages and find out which posts are the most shared and who their biggest influencers are.<\/p>\n

\"\"<\/p>\n

See the people driving your brand\u2019s reach<\/i><\/p>\n

Boosting social with hangouts<\/h4>\n

Tip: Google+ offers user-friendly hangouts, allowing up to 10 people to chat \u2018face to face\u2019 for free.<\/p>\n

Trick: Tailor hangouts to your business for maximum impact. For example, if you run a business with a physical product, offer a workshop, demonstration or tutorial session. This works particularly well for things like food, crafts and hardware. Even if your business is more service based, working with clients on such a personal level is a great way to access global markets for free.<\/p>\n

Useful Resources<\/h4>\n

Take a look at some of these great guides for making the most of Google+:<\/p>\n

\u2022 Google+ Startup Guide Video<\/a><\/p>\n

\u2022 How to record and share videos for Google+ straight from your webcam<\/a><\/p>\n

\u2022 100 most popular Chrome extensions and apps for Google+<\/a><\/p>\n

\u2022 How brands are using Google+<\/a><\/p>\n

\u2022 Grow your Google+ business page with the power of sharing<\/a><\/p>\n

Have you got any social media tips or resources to share? Let us know in the comments!<\/i><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re a reseller or business beginning to get involved with Google+, we\u2019ve got some tips and tricks to help you get ahead and stand out. 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