{"id":5349,"date":"2012-06-22T07:45:25","date_gmt":"2012-06-22T07:45:25","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5349"},"modified":"2012-06-22T07:45:25","modified_gmt":"2012-06-22T07:45:25","slug":"5-days-of-social-media-day-4-social-media-mythbusters","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/5-days-of-social-media-day-4-social-media-mythbusters\/","title":{"rendered":"5 days of social media: Day 4 &#8211; Social media mythbusters"},"content":{"rendered":"<p><i>This post forms part of our <a href=\"https:\/\/www.heartinternet.uk\/blog\/win-with-our-5-days-of-social-media-contest\/\" target=\"_blank\">&#8216;5 Days of Social Media&#8217; contest<\/a>, helping you to get more out of social networks as well as giving you the chance to win lots of great prizes!<\/i><\/p>\n<p>There are plenty of myths surrounding social media, so we decided to dispel some of them! Read on for our views&#8230;<\/p>\n<h4>Myth: I need thousands of followers to have any impact<\/h4>\n<p>There is no benefit to chasing large follower numbers simply to report large follower numbers. Actions such as buying followers or fans serves very little purpose beyond a personally satisfying high number. They won\u2019t share your content, they won\u2019t buy your services and they won\u2019t recommend you to anyone else. I personally believe that it is better to have 50 people who are actively interested and engaged than 1,000 who have no interest in you.<\/p>\n<p><img decoding=\"async\" title=\"5-days-social\" src=\"\/blog_assets\/wp-content\/uploads\/2012\/06\/5-days-social.png\" alt=\"\"><\/p>\n<h4>Myth: I have to be on every social platform, and now!<\/h4>\n<p>Many companies create accounts and pages because they feel that they should, rather than because they have a clear purpose or goal. You can create an account for every social media website in the world, but if you can\u2019t keep up with them they\u2019re next to useless. If you\u2019re creating accounts with the intention of using them as an RSS feed, then make sure you clearly link to your more active social media accounts or your website\u2019s homepage so people don\u2019t feel lost.<\/p>\n<p>Make sure you outline a strategy before you start so that everyone involved is on the same page and you can see how social media will add value to your business.<\/p>\n<p>\u2022 Why do I need this channel and what will I use it for? (News, marketing and support are the most common)<\/p>\n<p>\u2022 What are my competitors doing?<\/p>\n<p>\u2022 How many people will be involved in setting up and running the channel and how will we develop a united presence?<\/p>\n<p>\u2022 How will I promote the channel and gain fans and followers?<\/p>\n<p>\u2022 How much time will be spent on each channel?<\/p>\n<p>\u2022 How will I develop ideas for content and discussions and keep the ball rolling?<\/p>\n<p>\u2022 How will I ensure the different channels work together rather than compete?<\/p>\n<p>\u2022 Where does my website fit in?<\/p>\n<p><img decoding=\"async\" title=\"5-days-social\" src=\"\/blog_assets\/wp-content\/uploads\/2012\/06\/5-days-social.png\" alt=\"\"><\/p>\n<h4>Myth: Our customers can talk about us \u2013 we\u2019ll leave them to it<\/h4>\n<p>Give fans\/followers something to respond and react to \u2013 don\u2019t expect them to be responsible for starting discussions. You shouldn\u2019t need to initiate every interaction, but always keep a list of ideas at the ready, or use related news stories as a springboard for discussion. Once you\u2019ve got the conversation started, keep interaction going by asking individual users questions based on their responses.<\/p>\n<p>Automating updates can save a lot of time, but there\u2019s also the risk that you miss out on real-time interaction and discussion. Automating your Facebook updates is particularly dangerous as fans may hide the app you\u2019re using to automate posts if another page is annoying them with it \u2013 and so potentially hiding all your messages as well.<\/p>\n<p><img decoding=\"async\" title=\"5-days-social\" src=\"\/blog_assets\/wp-content\/uploads\/2012\/06\/5-days-social.png\" alt=\"\"><\/p>\n<h4>Myth: You can\u2019t measure social media ROI<\/h4>\n<p>It is strange that this is so often levelled at social media, especially when no marketing channel can be measured 100% accurately (and I\u2019m including PPC in that too). Additionally, viewing each channel as a standalone silo and using a last click wins model to attribute sales to is old thinking. Modern, digital marketing is all about understanding the journey a customer goes on from awareness to sale. This will include multiple touch points and sometimes the same one more than once.<\/p>\n<p>For example, if we use this customer journey:&nbsp; \u201cBanner > Paid Search > Organic Search > Organic Search> Social > Direct.\u201d \u201cDirect\u201d would be attributed the sale in an old fashioned last click wins model. &nbsp;Google Analytics has some fantastic reports to help quantify your social media\u2019s impact on ROI. To see these reports log in to your Google Analytics account and go to:<\/p>\n<p>\u2022 Conversions > Multi-Channel Funnels > Assisted Conversions<\/p>\n<p>\u2022 Conversions > Multi-Channel Funnels > Top Conversion Paths<\/p>\n<p><img decoding=\"async\" title=\"5-days-social\" src=\"\/blog_assets\/wp-content\/uploads\/2012\/06\/5-days-social.png\" alt=\"\"><\/p>\n<h4>Myth: One account to rule them all!<\/h4>\n<p>It\u2019s important to establish a clear purpose for your social media channels from the beginning. As people are using them in a lot of different ways, you need to give your visitors a clear sense of what your particular channel is for\/about. Your responses to users are highly likely to encourage more interaction in the same vein, so if someone asks a support question and you reply, your Twitter feed will turn into a support channel before you know it. If you retweet positive comments, then other users may well join in with their views. Being clear about the purpose behind your channel from the start will help you (and your customers) get the most out of it.<\/p>\n<p>Make sure you have a consistent policy on where to direct customers looking for a service you don\u2019t provide through social media channels. You can read our detailed blog post from 2011 where we explained <a href=\"https:\/\/www.heartinternet.uk\/blog\/why-we-dont-offer-customer-support-via-twitter-and-probably-never-will\/\">why Heart Internet don\u2019t offer customer support via Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post forms part of our &#8216;5 Days of Social Media&#8217; contest, helping you to get more out of social networks as well as giving you the chance to win&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-5349","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 days of social media: Day 4 - Social media mythbusters - Heart Internet<\/title>\n<meta name=\"description\" content=\"5 days of social media: Day 4 - Social media mythbusters - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/5-days-of-social-media-day-4-social-media-mythbusters\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 days of social media: Day 4 - Social media mythbusters - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"5 days of social media: Day 4 - Social media mythbusters - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/5-days-of-social-media-day-4-social-media-mythbusters\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-22T07:45:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_social_media2@2x1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-days-of-social-media-day-4-social-media-mythbusters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/5-days-of-social-media-day-4-social-media-mythbusters\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"5 days of social media: Day 4 &#8211; 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