{"id":5489,"date":"2013-03-19T15:41:39","date_gmt":"2013-03-19T15:41:39","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5489"},"modified":"2013-03-19T15:41:39","modified_gmt":"2013-03-19T15:41:39","slug":"14-articles-to-improve-your-email-marketing","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/","title":{"rendered":"14 articles to improve your email marketing"},"content":{"rendered":"<p> A lot of website owners cite their mailing list as being the most valuable &#8211; and profitable &#8211; tool for their online business. Whether you run niche sites, a web hosting company, a blog, or any other type of business, getting your visitors to subscribe has endless benefits. With that in mind, we&#8217;ve sourced (and written!) a collection of articles to help you write, design and promote your emails.<\/p>\n<h4><a href=\"https:\/\/www.heartinternet.uk\/blog\/13-vital-tips-for-successful-email-campaigns\/\" target=\"_blank\">13 vital tips for successful email campaigns<\/a><\/h4>\n<p>This blog post contains a set of tips that are just as relevant today as they were in 2010. If you&#8217;re looking to grasp the basics or fine-tune your approach, it&#8217;s worth reading.<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/13-vital-tips-for-successful-email-campaigns\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing3.png\" alt=\"better-email-marketing3\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/speckyboy.com\/2012\/10\/15\/the-future-of-email-marketing-and-newsletter-designs\/\" target=\"_blank\">The future of email marketing and newsletter designs<\/a><\/h4>\n<p>This article from Speckyboy provides some great ideas on how you can update your email designs and keep them looking fresh.<\/p>\n<p><a href=\"https:\/\/speckyboy.com\/2012\/10\/15\/the-future-of-email-marketing-and-newsletter-designs\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing12.png\" alt=\"better-email-marketing12\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\" target=\"_blank\">6 steps to writing a newsletter that people will read<\/a><\/h4>\n<p>It&#8217;s vital that people read your emails, and newsletters can be a tough one to crack. This post has some handy tips on how to maximise your readers&#8217; attention.<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/6-step-to-writing-a-newsletter-that-people-will-read\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing2.png\" alt=\"better-email-marketing2\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/www.creativebloq.com\/responsive-web-design\/email-newsletters-2132023\" target=\"_blank\">10 brilliantly responsive email newsletters<\/a><\/h4>\n<p>More of an inspiration read, this article from Creative Bloq showcases some excellent newsletters based on responsive design.<\/p>\n<p><a href=\"https:\/\/www.creativebloq.com\/responsive-web-design\/email-newsletters-2132023\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing7.png\" alt=\"better-email-marketing7\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/www.heartinternet.uk\/blog\/why-open-rate-isnt-your-newsletters-most-important-stat\/\" target=\"_blank\">Why open rate isn&#8217;t your newsletter&#8217;s most important stat<\/a><\/h4>\n<p>If you thought that the number of opens is the most important detail for your email<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/why-open-rate-isnt-your-newsletters-most-important-stat\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing.png\" alt=\"better-email-marketing\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/econsultancy.com\/blog\/62294-10-useful-tips-and-examples-to-boost-your-email-signups\" target=\"_blank\">10 useful tips and examples to boost your email signups<\/a><\/h4>\n<p>Some great advice from Econsultancy here that&#8217;s well worth checking out.<\/p>\n<p><a href=\"https:\/\/econsultancy.com\/blog\/62294-10-useful-tips-and-examples-to-boost-your-email-signups\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing4.png\" alt=\"better-email-marketing4\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/econsultancy.com\/blog\/62085-five-ways-to-reinforce-your-ecommerce-activities-with-email-marketing\" target=\"_blank\">5 ways to reinforce your ecommerce activities with email marketing<\/a><\/h4>\n<p>If you&#8217;ve got a business based on ecommerce, this article will help you integrate your email marketing better and improve on it further.<\/p>\n<p><a href=\"https:\/\/econsultancy.com\/blog\/62085-five-ways-to-reinforce-your-ecommerce-activities-with-email-marketing\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing5.png\" alt=\"better-email-marketing5\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/www.smashingmagazine.com\/2013\/02\/11\/how-email-alienate-users\/\" target=\"_blank\">How to use email to alienate your users<\/a><\/h4>\n<p>There are lots of tips on best practice for emails, but what about bad practice in action? This article looks at the opposite side of the spectrum and what can be learned from getting it wrong.<\/p>\n<p><a href=\"https:\/\/www.smashingmagazine.com\/2013\/02\/11\/how-email-alienate-users\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing61.png\" alt=\"better-email-marketing6\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/creativenerds.co.uk\/articles\/vital-tips-you-must-know-when-designing-e-mails\/\" target=\"_blank\">Vital tips for designing emails<\/a><\/h4>\n<p>If you design your own emails, you&#8217;ll know that coding them can be an uphill battle. This post from Creative Nerds looks at top tips to make your life easier.<\/p>\n<p><a href=\"https:\/\/creativenerds.co.uk\/articles\/vital-tips-you-must-know-when-designing-e-mails\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing8.png\" alt=\"better-email-marketing8\" \/><\/a><\/p>\n<h4>How to use Facebook offers to grow your email list<\/h4>\n<p>Facebook Offers are relatively new, and in this post, social media expert Jon Loomer looks at how you can utilise them to increase the number of subscribers you have.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing9.png\" alt=\"better-email-marketing9\" \/><\/p>\n<h4><a href=\"https:\/\/www.webdesignerdepot.com\/2013\/01\/10-donts-when-designing-for-email\/\" target=\"_blank\">10 don&#8217;ts when designing for email<\/a><\/h4>\n<p>Web Designer Depot&#8217;s post on what <i>not<\/i> to do when designing emails is a must-read if you create your own &#8211; plenty of valuable advice here.<\/p>\n<p><a href=\"https:\/\/www.webdesignerdepot.com\/2013\/01\/10-donts-when-designing-for-email\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing10.png\" alt=\"better-email-marketing10\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/www.creativebeacon.com\/the-top-10-email-marketing-services\/\" target=\"_blank\">The top 10 email marketing services<\/a><\/h4>\n<p>If you&#8217;re looking at using an email subscription service to handle your emails, chances are you&#8217;ve been overwhelmed by the options and just stuck to the obvious solutions. This entry explores ten of the best so you don&#8217;t have to!<\/p>\n<p><a href=\"https:\/\/www.creativebeacon.com\/the-top-10-email-marketing-services\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing11.png\" alt=\"better-email-marketing11\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/econsultancy.com\/blog\/10782-four-common-email-marketing-mistakes-that-lead-to-unsubscribes\" target=\"_blank\">4 common email marketing mistakes that lead to unubscribes<\/a><\/h4>\n<p>New to email marketing? If so, this post from Econsultancy is definitely worth bookmarking so you avoid common mistakes with your mailing campaigns.<\/p>\n<p><a href=\"https:\/\/econsultancy.com\/blog\/10782-four-common-email-marketing-mistakes-that-lead-to-unsubscribes\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing13.png\" alt=\"better-email-marketing13\" \/><\/a><\/p>\n<h4><a href=\"https:\/\/econsultancy.com\/blog\/10741-best-practices-for-mobile-email-design\" target=\"_blank\">Best practices for mobile email design<\/a><\/h4>\n<p>With mobile use still continuing to grow, have you checked that your emails are still readable on phones and tablets? This post covers best practices, with plenty of tips on how to ensure compatibility.<\/p>\n<p><a href=\"https:\/\/econsultancy.com\/blog\/10741-best-practices-for-mobile-email-design\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2013\/03\/better-email-marketing14.png\" alt=\"better-email-marketing14\" \/><\/a><\/p>\n<p>And as an added bonus &#8211; don&#8217;t forget, if you&#8217;re a <a href=\"https:\/\/www.heartinternet.uk\/reseller-hosting\/\" target=\"_blank\">reseller<\/a>, we have free email templates available for download on our <a href=\"https:\/\/www.heartinternet.uk\/reseller-hosting\" target=\"_blank\">Reseller Hosting Resources<\/a> page!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of website owners cite their mailing list as being the most valuable &#8211; and profitable &#8211; tool for their online business. Whether you run niche sites, a web&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-5489","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 articles to improve your email marketing - Heart Internet<\/title>\n<meta name=\"description\" content=\"14 articles to improve your email marketing - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 articles to improve your email marketing - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"14 articles to improve your email marketing - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-19T15:41:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_business1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"14 articles to improve your email marketing\",\"datePublished\":\"2013-03-19T15:41:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/\"},\"wordCount\":587,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_business1.jpg\",\"articleSection\":[\"Your Business\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/14-articles-to-improve-your-email-marketing\/\",\"name\":\"14 articles to improve your email marketing - 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