{"id":5555,"date":"2013-07-16T09:25:39","date_gmt":"2013-07-16T09:25:39","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=5555"},"modified":"2013-07-16T09:25:39","modified_gmt":"2013-07-16T09:25:39","slug":"how-to-make-a-brilliant-infographic-part-4-distribution","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/how-to-make-a-brilliant-infographic-part-4-distribution\/","title":{"rendered":"How to make a brilliant infographic, part 4: Distribution"},"content":{"rendered":"

You\u2019ve done the research<\/a>, written a great brief<\/a>, nailed the theme<\/a>, drafted and redrafted the design countless times to perfect it, and you finally have an infographic which is ready to be unleashed upon your audience to be lapped up and adored. Now what?<\/p>\n

The next step in the infographic life cycle is to market it to the places where your target audience is going to see it.<\/p>\n

Distributing your infographic is a lot harder than it sounds and isn\u2019t a task that should be taken lightly. To effectively distribute an infographic, you\u2019ll need to stay organised and plan ahead.<\/p>\n

Here are five tips for sending out your finished infographic:<\/p>\n

Find your targets<\/h4>\n

Research the best places to pitch your infographic to well in advance. Create a definitive list of all the places you would like your infographic to be published, including any contact details you can find. Then, as you go through, cross them off to make sure you hit them all. This will help make sure you don\u2019t miss out any targets you have identified.<\/p>\n

Some of the most popular websites might be reluctant to publish your infographic if it has been published somewhere else first. If there is somewhere you are desperate for it to be, approach them first and give them exclusivity among their rival websites as this is most likely to be where you get your biggest impact.<\/p>\n

Search further afield for lesser known sites as well, they might have a strong and loyal fan base that will give your infographic another push around social media.<\/p>\n

Also, there are dozens upon dozens of infographic directories; submit to as many as you can to cast your net far and wide. Start with the big ones like Visually<\/a> and Pinterest<\/a>.<\/p>\n \"distribution1\"<\/a>\n

Prepare your pitch<\/h4>\n

You\u2019re most likely going to be sending your infographic out to a lot of different places. Draft an approach email that you can use as a template so you can easily edit it and tailor it to each person you pitch to.<\/p>\n

In your pitch, pick out the most interesting parts of your infographic to entice them to look at it. The biggest battle you are fighting here is stopping them from hitting delete straight away, so make sure you adopt a sales-like attitude to pitching. If you\u2019re feeling really brave, try calling a few people to see if you can get your infographic published.<\/p>\n

Some of the websites you submit to will have generic addresses (hello@, marketing@ etc.), some will be contactable via an online form and some will give you a person\u2019s name. Where possible, make sure you address your message to the individual person, rather than just doing a quick mail merge to your entire list. If you have an obviously generic message, then it will most likely be treated as spam. If you don’t have a name, make sure you at least put something in there to let the recipient know you have contacted them individually. For example, mention their website or something they have done recently which you enjoyed. This approach gives a great first impression and makes it seem as though you have put a lot of effort into approaching them individually.<\/p>\n \"Use<\/a>\n

Keep going<\/h4>\n

Not every website you submit your infographic to will publish it. There could be a myriad reasons for this; they don\u2019t publish third party material, they only publish exclusive content, they don\u2019t check their email, they don\u2019t think it\u2019s right for their audience, the list goes on. Don\u2019t get downhearted, take the feedback and move on.<\/p>\n

The more you approach, the more likely it is that your infographic will get published on a lot of different sites. If you do get a knock back, consider asking them for feedback so that the next time you do have relevant content, you know who to approach.<\/p>\n

Manage your time<\/h4>\n

Look at your list, how long is it going to take you to send all those emails?<\/p>\n

Don\u2019t underestimate the task of distributing your infographic. There\u2019s no point doing it sporadically when you have five minutes here and there. Treat it as a job that you need to set time aside for and commit to working through it.<\/p>\n

If you are focussed on getting the infographic out there, you will be able to deal with any replies or queries as people get back to you and not when you are in the middle of something else important.<\/p>\n

Keep tabs on it<\/h4>\n

Once it\u2019s out there, consider setting up a Google Alert for the title of your infographic. This will make it easier to track where it\u2019s being posted and to see how popular it is. What\u2019s more, if someone has published it, make sure you get a link back to your website for a quick SEO win, after all, you are giving them free content.<\/p>\n

You\u2019ll also be able to start planning your next infographic strategy, as you\u2019ll know which websites are more receptive to the kind of content you\u2019re sending out and you might have created new contacts as people have got back to you about your infographic.<\/p>\n

If you\u2019re working in-house, checking how the infographic is performing is going to be crucial when reporting on it.<\/p>\n \"distribution2\"<\/a>\n

 <\/p>\n

The process of creating and distributing an infographic is an enjoyable and creative one, especially when the piece of work you\u2019ve been tinkering with for a few weeks starts to get shared around and commented on. \u00a0With the changes that Google is making, the term \u201ccontent marketing\u201d is set to become even more important and as a result, great looking and interesting pieces of content, such as infographics will become more sought after than ever before.<\/p>\n

Even if you\u2019re not a designer, there\u2019s no reason why you should discard the idea of doing one as there are loads of specialists out there who would love to take your idea on and create something beautiful for you to send out. All you need is an idea.<\/p>\n

If anyone would like any specific advice on infographics that I\u2019ve not covered in this series, please let me know in the comments below and I\u2019ll get them answered for you. Otherwise, what are your tips and advice for creating an amazing infographic?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve done the research, written a great brief, nailed the theme, drafted and redrafted the design countless times to perfect it, and you finally have an infographic which is ready…<\/p>\n","protected":false},"author":2,"featured_media":8208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":{"0":"post-5555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-business"},"yoast_head":"\nHow to make a brilliant infographic, part 4: Distribution - Heart Internet<\/title>\n<meta name=\"description\" content=\"How to make a brilliant infographic, part 4: Distribution - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/how-to-make-a-brilliant-infographic-part-4-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make a brilliant infographic, part 4: Distribution - 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