{"id":6975,"date":"2013-08-13T11:29:39","date_gmt":"2013-08-13T11:29:39","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=6975"},"modified":"2013-08-13T11:29:39","modified_gmt":"2013-08-13T11:29:39","slug":"14-must-read-articles-for-increasing-your-websites-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/","title":{"rendered":"14 must-read articles for increasing your website\u2019s conversion rate"},"content":{"rendered":"<p>No matter how big or small your website, if you sell a product, offer downloads or want people to contact you (i.e. there is a specific goal you want the user to complete), Conversion Rate Optimisation (CRO) should be a priority.<\/p>\n<p>Here are 14 essential articles that will help you learn more about CRO and provide practical advice you can apply to your website today.<\/p>\n<p><b>Getting started with CRO<\/b><\/p>\n<p>To get the best results from any marketing activity, I would always recommend you start by doing your research on the best way to do it. In this case it is understanding CRO and the concepts behind it.<\/p>\n<ul class=\"tick_page icons-ul\">\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/moz.com\/blog\/the-definitive-howto-for-conversion-rate-optimization\">The definitive how-to guide for conversion rate optimisation<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/rulebook\/\">The conversion optimization rulebook<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/www.conversion-rate-experts.com\/methodology\/\">Conversion Rate Experts\u2019 process visualised<\/a><\/li>\n<\/ul>\n<p><b>Analysing your current performance<\/b><\/p>\n<p>To be able to make change, you need to know how your website is currently performing. From here you can establish your objectives and define your targets.<\/p>\n<ul class=\"tick_page icons-ul\">\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/blog.kissmetrics.com\/critical-goal-types\/\">4 Google Analytics goal types that are critical to your business<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/mashable.com\/2011\/09\/30\/website-usability-tools\/\">22 essential tools for testing your website usability<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/blog.kissmetrics.com\/conversion-funnel-survival-guide\/\">The Google Analytics conversion funnel guide<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/www.conversion-rate-experts.com\/understanding-your-visitors\/\">14 tools that reveal why potential customers abandon your website<\/a><\/li>\n<\/ul>\n<p><b>Improving your conversion rates<\/b><\/p>\n<p>Now you have decided upon what you want to achieve you can go about making it happen. The following articles will help inspire where you should be focusing your efforts on improving conversion rate.<\/p>\n<ul class=\"tick_page icons-ul\">\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/moz.com\/ugc\/4-triedandtrue-techniques-to-improve-conversion-rate-on-your-ecommerce-store\">Four tried and true techniques to improve conversion rates<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/conversionxl.com\/53-ways-to-increase-conversion-rate\/#.\">53 ways to increase conversion rate<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/blog.kissmetrics.com\/5-psychological-studies\/\">5 psychological studies on pricing you absolutely must read<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Testing and tracking CRO<\/b><\/p>\n<p>Testing ideas is the key element of CRO. To do this you need at least two versions of a page to be shown to your users, which you then compare against each other to determine the best performer. The most basic way of doing this is through an A\/B test (this suits most low to mid-level traffic websites) or you can use multivariate testing.<\/p>\n<ul class=\"tick_page icons-ul\">\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/usabilitygeek.com\/introduction-a-b-testing\/\">An introduction to A\/B testing<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/www.conversion-rate-experts.com\/cro-tips\/\">Split-testing 101<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/visualwebsiteoptimizer.com\/split-testing-blog\/split-testing-blunders\/\">Top 7 split testing blunders you must avoid<\/a><\/li>\n<li><i class=\"icon-li icon-ok-sign\"><\/i><a href=\"https:\/\/www.quicksprout.com\/2013\/05\/02\/7-ab-testing-blunders-that-even-experts-make\/\">7 A\/B tests even experts make<\/a><\/li>\n<\/ul>\n<p>Have you come across any great CRO resources that you think people should read? Leave a comment below and we\u2019ll add them to this list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter how big or small your website, if you sell a product, offer downloads or want people to contact you (i.e. there is a specific goal you want the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-6975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 must-read articles for increasing your website\u2019s conversion rate - Heart Internet<\/title>\n<meta name=\"description\" content=\"14 must-read articles for increasing your website\u2019s conversion rate - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 must-read articles for increasing your website\u2019s conversion rate - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"14 must-read articles for increasing your website\u2019s conversion rate - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-13T11:29:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"14 must-read articles for increasing your website\u2019s conversion rate\",\"datePublished\":\"2013-08-13T11:29:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/\"},\"wordCount\":372,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_your_website1.jpg\",\"articleSection\":[\"Your Website\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/14-must-read-articles-for-increasing-your-websites-conversion-rate\/\",\"name\":\"14 must-read articles for increasing your website\u2019s conversion rate - 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