{"id":6987,"date":"2013-09-11T09:59:39","date_gmt":"2013-09-11T09:59:39","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=6987"},"modified":"2013-09-11T09:59:39","modified_gmt":"2013-09-11T09:59:39","slug":"22-books-every-web-professional-should-read","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/22-books-every-web-professional-should-read\/","title":{"rendered":"22 books every web professional should read"},"content":{"rendered":"

It’s not often we turn to print, but there’s some very inspirational stuff out there that’s worth a read. Whether you’re a small business owner, web designer, or just interested in how other companies operate, take a look at our list of top picks. And if you don’t want to stray too far from a screen, most of these titles are available as ebooks as well.<\/p>\n

Get a cuppa, sit back, and get ready to spend some money!<\/p>\n

\"web-pro-books\"<\/a><\/p>\n

Designing Brand Identity<\/h3>\n

by Alina Wheeler<\/i><\/p>\n

If you have clients who are working on branding or you want to dip in and out of ideas for your own business, Designing Brand Identity: An Essential Guide for the Whole Branding Team<\/i> should be on your bookshelf. It’s worth buying so you can refer to it whenever you start a new venture, especially as it contains inspirational case studies.<\/p>\n

\"web-pro-books2\"<\/a><\/p>\n

Just My Type: A Book about Fonts<\/h3>\n

by Simon Garfield<\/i><\/p>\n

A typography geek’s dream, Just My Type<\/i> is a fantastic read that uncovers all kinds of stories behind everyday fonts and their creators. The section on the London Underground’s typography is particularly interesting. It’s a very accessible read regardless of your knowledge levels, making it great for enthusiasts and pros alike.<\/p>\n

 <\/p>\n

\"web-pro-books3\"<\/a><\/p>\n

Selling The Invisible<\/h3>\n

by Harry Beckwith<\/i><\/p>\n

A must-read if you sell digital services, Selling The Invisible<\/i> focuses on the importance of forming relationships with customers, moving away from traditional sales and marketing channels associated with physical goods. Designers, developers, and anyone with local clients should have this on their bookshelf.<\/p>\n

 <\/p>\n

\"web-pro-books4\"<\/a><\/p>\n

Winning Without Losing<\/h3>\n

by Martin Bjergegaard<\/i><\/p>\n

If you feel overworked and exhausted, Winning Without Losing: 66 strategies for succeeding in business while living a happy and balanced life<\/i> is for you. It’s packed full of short essays to help you get your work balance right as well as plenty of advice for improving all areas of your life.<\/p>\n

 <\/p>\n

\"web-pro-books5\"<\/a><\/p>\n

Predictably Irrational<\/h3>\n

by Dan Ariely<\/i><\/p>\n

“Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?” Predictably Irrational<\/i> has plenty of interesting analysis and explanations for the seemingly irrational behaviour of humankind and how you can use it to predict behavioural patterns.<\/p>\n

 <\/p>\n

\"web-pro-books6\"<\/a><\/p>\n

Decoded: The Science Behind Why We Buy<\/h3>\n

by Phil Barden<\/i><\/p>\n

Decoded: The Science Behind Why We Buy<\/i> explains why we form emotional attachments to some brands but not others, looking at a range of different metrics for success from colour to packaging. It’s an interesting read if you’re looking at presenting your products and services to maximum effect.<\/p>\n

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\"web-pro-books7\"<\/a><\/p>\n

Detail In Typography<\/h3>\n

by Jost Hochuli<\/i><\/p>\n

Make your type fantastic with the tips, examples and guidance provided in Detail In Typography<\/i>. If you love working with type down to the smallest details of spacing and line height, this is definitely worth a browse. It goes into incredible depth, covering everything from individual characters to whole paragraphs, and analyses the links between typography and meaning.<\/p>\n

 <\/p>\n

\"web-pro-books8\"<\/a><\/p>\n

Rework<\/h3>\n

by Jason Fried, David Heinemeier Hansson<\/i><\/p>\n

Created by the well-known software company 37signals, Rework<\/i> is a must-have for any small business owner. Whether you’re planning your first business or you’ve been running a successful company for years, Rework<\/i> has plenty of great ideas and concepts to get you thinking. It’s a great source of motivation and has plenty of material to get your teeth into.<\/p>\n

 <\/p>\n

\"web-pro-books9\"<\/a><\/p>\n

Influence: The Psychology of Persuasion<\/h3>\n

by Robert B. Cialdini<\/i><\/p>\n

How do you make people say “Yes” to you? You’ll find Influence<\/i> at the top of most marketers’ reading lists, but even if you don’t sell or promote, you’ll find it useful. Influence<\/i> describes the six universal principles you need to be persuasive and how to recognise them when they’re being used against you.<\/p>\n

 <\/p>\n

\"web-pro-books10\"<\/a><\/p>\n

Logo, Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols<\/h3>\n

by Leslie Cabarga<\/i><\/p>\n

A great go-to source of inspiration, this book makes a great coffee table piece and is easy to flick through when you’ve hit a bit of a brick wall. There’s plenty of information on everything from fonts to logos, but if you’re a pro you’ll probably find the examples and sketches the most valuable aspects.<\/p>\n

 <\/p>\n

\"web-pro-books11\"<\/a><\/p>\n

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers<\/h3>\n

by Seth Godin<\/i><\/p>\n

Seth Godin is one of the most well-known marketers of our time, so it’s no surprise that two of his books have made our list. In the first, Permission Marketing<\/i>, Godin looks at how you can engage customers from the outset and make them more receptive to your messages.<\/p>\n

 <\/p>\n

\"web-pro-books12\"<\/a><\/p>\n

Pantone Guide to Communicating with Color<\/h3>\n

by Leatrice Eiseman<\/i><\/p>\n

Another great coffee table book, the Pantone Guide to Communicating with Color<\/i> looks at colours both individually and in various combinations, providing advice on meaning and successful palettes. With lots of excellent photos, this is a great book to flick through when you have a few minutes spare.<\/p>\n

 <\/p>\n

\"web-pro-books13\"<\/a><\/p>\n

Typographic Web Design: How to Think Like a Typographer in HTML & CSS<\/h3>\n

by Laura Franz<\/i><\/p>\n

This book is perfect for you if you’re less than organised when it comes to fonts. Typographic Web Design: How to Think Like a Typographer in HTML & CSS<\/i> covers everything from from choosing fonts to using grids, applying your own system across websites, and creating your own font library.<\/p>\n

 <\/p>\n

\"web-pro-books14\"<\/a><\/p>\n

The Truth About Getting Things Done<\/h3>\n

by Mark Fritz, John Tobey<\/i><\/p>\n

A short read, The Truth About Getting Things Done<\/i> takes a couple of chapters to get going, but when it does its advice and inspiration are second to none. It’s a great buy that you can refer back to whenever you need a motivational boost, and will also help you focus on what’s really important and whilst providing guidance on how to achieve your aims.<\/p>\n

 <\/p>\n

\"web-pro-books15\"<\/a><\/p>\n

No Logo<\/h3>\n

by Naomi Klein<\/i><\/p>\n

Described as “equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose”, Naomi Klein’s No Logo<\/i> is an in-depth look into how branding influences our culture and lives as individuals on a daily basis. It provides a fascinating look at how capitalist societies operate.<\/p>\n

 <\/p>\n

\"web-pro-books16\"<\/a><\/p>\n

The Google Story<\/h3>\n

by David A. Vise, Mark Malseed<\/i><\/p>\n

The Google Story<\/i> offers a look at the growth and development of Google from its first university days. Outlining every achievement and challenge along the way, The Google Story<\/i> is an interesting read that tells the human side of the story and highlights the more revolutionary aspects of the company that we tend to take for granted.<\/p>\n

 <\/p>\n

\"web-pro-books17\"<\/a><\/p>\n

Type Matters!<\/h3>\n

by Jim Williams<\/i><\/p>\n

Want to find out more about typography? Type Matters!<\/i> is divided into three handy sections and is a great guide for learning the fundamentals of type and common pitfalls to avoid. The information is presented in an easily readable format and avoids complexities so you can get to grips with the basics and make your fonts look great.<\/p>\n

 <\/p>\n

\"web-pro-books18\"<\/a><\/p>\n

All Marketers Are Liars<\/h3>\n

by Seth Godin<\/i><\/p>\n

Sell your products and services in the most effective way with Seth Godin’s All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is the Best Marketing of All<\/i>. Find out how to develop truthful stories and improve your sales and promotion with this excellent book.<\/p>\n

 <\/p>\n

\"web-pro-books19\"<\/a><\/p>\n

Start with Why<\/h3>\n

by Simon Sinek<\/i><\/p>\n

If you’ve ever wondered what the world’s most influential people have in common, check out Start with Why<\/i>. Simon Sinek’s book uncovers the patterns of thinking, communicating and acting that the most successful leaders and companies adopt for a winning approach every time.<\/p>\n

 <\/p>\n

\"web-pro-books20\"<\/a><\/p>\n

Wikinomics: How Mass Collaboration Changes Everything<\/h3>\n

by Don Tapscott, Anthony D. Williams<\/i><\/p>\n

Wikinomics<\/i> is a rare look at how crowd sourcing and people power can make a difference in the world. Covering everything from social networking to science, Wikinomics<\/i> has aged surprisingly well and is still worth a read if you’re interested in online communication and collaboration.<\/p>\n

 <\/p>\n

\"web-pro-books22\"<\/a><\/p>\n

Type Rules: The Designer’s Guide to Professional Typography<\/h3>\n

by Ilene Strizver<\/i><\/p>\n

A firm favourite with typography enthusiasts, Type Rules: The Designer’s Guide to Professional Typography<\/i> covers all the key principles and practices of fonts and type. It’s got something for everyone, including how to choose and set type, how to design a typeface and much more.<\/p>\n

 <\/p>\n

\"web-pro-books21\"<\/a><\/p>\n

Buyology: How Everything We Believe About Why We Buy is Wrong<\/h3>\n

by Martin Lindstrom<\/i><\/p>\n

Buyology<\/i> and its sequel, Brandwashed<\/i>, take a look at the different processes that go on inside our brains when we’re exposed to brands, products and situations. Buyology<\/i> looks at how small tweaks to brands can make a big difference, and how what goes on unconsciously is very different to our conscious reactions. A thought-provoking read.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Which business, branding, design and typography books are on your must-read list? Let us know in the comments!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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