{"id":7470,"date":"2013-12-11T13:49:00","date_gmt":"2013-12-11T13:49:00","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=7470"},"modified":"2013-12-11T13:49:00","modified_gmt":"2013-12-11T13:49:00","slug":"new-tlds-tips-for-creating-managing-a-shortlist","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/new-tlds-tips-for-creating-managing-a-shortlist\/","title":{"rendered":"New TLDs: Tips for creating & managing a shortlist"},"content":{"rendered":"

With over a thousand new domain name extensions<\/a> on the way, one of the biggest challenges is figuring out which you want to prioritise and the names you want to register within those groups.<\/p>\n

Here are some tips for narrowing the list down and making your choices more manageable.<\/p>\n

1. Start with your existing assets<\/strong>
\nMake a spreadsheet of your current domains, projects and businesses and prioritise them in order of importance. You\u2019ll want to cross-reference them with the list of new TLDs to see where you need to pick up new extensions. It will take time to go through everything, but it\u2019s a task worth completing. The more organised you are, the greater the chance you\u2019ll end up registering what you need.<\/p>\n

2. Future projects<\/strong>
\nMany of the new TLDs lend themselves well to mini-sites and fun projects, so if there\u2019s anything you have in the pipeline, it\u2019s worth checking to see if it would be suited to a new TLD.<\/p>\n

3. Ideal names<\/strong>
\nIf there\u2019s a particular name you\u2019ve always been after and you\u2019ve not been successful so far, see how it sounds with a brand new extension.<\/p>\n

4. Brand protection<\/strong>
\nEven if you don\u2019t run your own business, chances are you have your own name or at least one favoured domain name to protect. Make a list of all the extensions that logically suit your name or company name (especially ones people are likely to register for themselves or try to sell back to you), and add them to your spreadsheet.<\/p>\n

1. Ratings<\/strong>
\nOnce you have your list of potential new domain names, add a column for ratings. Score each on a scale of 1 (nice to have) to 10 (absolute must-buy), and then reorder your spreadsheet accordingly from highest to lowest.<\/p>\n

2. Categories<\/strong>
\nNext, create a \u2018Category\u2019 column and group your extensions accordingly. Determine categories based on what makes sense for your situation. Examples of groups might be:<\/p>\n