{"id":7615,"date":"2014-01-28T11:04:00","date_gmt":"2014-01-28T11:04:00","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=7615"},"modified":"2014-01-28T11:04:00","modified_gmt":"2014-01-28T11:04:00","slug":"the-new-gtlds-a-quick-guide-to-rebranding","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/","title":{"rendered":"The new gTLDs: A quick guide to rebranding"},"content":{"rendered":"<p>If you&rsquo;re thinking of performing a rebrand for your company in the next year, the arrival of over a thousand new domain extensions is set to offer you a fantastic new opportunity. However, with so many extensions becoming available, it can be difficult to know how to pick the right extensions for your brand&rsquo;s new direction. In this post I will give you some helpful advice and tips to make this process easier.<\/p>\n<h3>Start with your desired outcomes<\/h3>\n<p>Make sure that you&rsquo;re aware of the outcomes you want to achieve through your rebrand. These could include&hellip;<\/p>\n<ul>\n<li>Succeed in new markets<\/li>\n<li>Shift focus towards a particular market<\/li>\n<li>Reposition your brand within markets<\/li>\n<li>Increase audience awareness<\/li>\n<li>Succeed in new geographical territories<\/li>\n<li>Cater to new or developing customer needs<\/li>\n<\/ul>\n<p>Write out the different outcomes that apply to your rebrand and rank them in relation to their importance.<\/p>\n<h3>Define the scope<\/h3>\n<p>Once you have defined your reasons for a rebrand, you can focus on the type of domain extension that would work best for your evolved business. For example, if one of the main reasons that your company is rebranding is because it is expanding globally, you might want to take advantage of the .international or .global extensions to reinforce this aspect of your brand.<\/p>\n<p>Another issue to consider is whether you might benefit by having more than one new gTLD. If, for example, you&rsquo;re in a company that is making a major move into a new market with a new range of products, it might make sense to have a dedicated website to showcase this area of your business with its own unique extension in addition to having a different gTLD for your main website.<\/p>\n<h3>Picking your extensions<\/h3>\n<p>Once you&rsquo;re aware of how many extensions you&rsquo;re looking for and what aspects of your brand you&rsquo;d like them to present, you&rsquo;re now ready to pick your specific extensions. It makes sense to have a few different options available, so you can have different bids in mind if your first choices are unavailable.<\/p>\n<p>Open up a blank spreadsheet and list the different extensions you&rsquo;re considering from the ones that are essential to ones that would be nice to have. Then you&rsquo;ll have an effective buying approach when the ideal extensions for your new brand become available.<\/p>\n<p>To help you get started, here&#39;s some examples of suitable gTLDs for different industries<\/p>\n<table border=\"1\" bordercolor=\"#FFFFFF\" cellpadding=\"3\" cellspacing=\"3\" style=\"background-color:#FFFFFF\" width=\"100%\">\n<tbody>\n<tr>\n<td>Industry<\/td>\n<td>Suitable gTLDs<\/td>\n<\/tr>\n<tr>\n<td>IT<\/td>\n<td>.tech, .app, .software<\/td>\n<\/tr>\n<tr>\n<td>Sport<\/td>\n<td>.football, .fitness, .run<\/td>\n<\/tr>\n<tr>\n<td>Beauty<\/td>\n<td>.hair, .salon, .spa<\/td>\n<\/tr>\n<tr>\n<td>Food<\/td>\n<td>.restaurant, .recipes, .fish<\/td>\n<\/tr>\n<tr>\n<td>Entertainment<\/td>\n<td>.club, .broadway, .movie<\/td>\n<\/tr>\n<tr>\n<td>Travel<\/td>\n<td>.hotel, .flights, .fly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>As more information about the new domain extensions is released, we&rsquo;ll be keeping you up to date via the blog, so you can continue to refine your decisions based on price, restrictions, successful extension applications and so on. Keep checking back for the latest!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&rsquo;re thinking of performing a rebrand for your company in the next year, the arrival of over a thousand new domain extensions is set to offer you a fantastic new opportunity to present your evolved brand effectively. However, with so many extensions becoming available, it can be difficult to know how to define the right extensions for your brand&rsquo;s new direction. So, this post will give you some helpful advice and tips to make this process easier.<\/p>\n","protected":false},"author":2,"featured_media":8181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-7615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-heart-internet"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The new gTLDs: A quick guide to rebranding - Heart Internet<\/title>\n<meta name=\"description\" content=\"The new gTLDs: A quick guide to rebranding - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The new gTLDs: A quick guide to rebranding - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"The new gTLDs: A quick guide to rebranding - Written by the team at Heart Internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-28T11:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_heart_internet1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"The new gTLDs: A quick guide to rebranding\",\"datePublished\":\"2014-01-28T11:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/\"},\"wordCount\":498,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_heart_internet1.jpg\",\"articleSection\":[\"Heart Internet\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/the-new-gtlds-a-quick-guide-to-rebranding\/\",\"name\":\"The new gTLDs: A quick guide to rebranding - 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