{"id":7688,"date":"2014-03-24T10:25:00","date_gmt":"2014-03-24T10:25:00","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=7688"},"modified":"2014-03-24T10:25:00","modified_gmt":"2014-03-24T10:25:00","slug":"5-tips-to-improve-your-website-this-week-8","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/5-tips-to-improve-your-website-this-week-8\/","title":{"rendered":"5 tips to improve your website this week (8)"},"content":{"rendered":"<p>When we sit down to write for the Heart Internet blog we always start with the simple statement: &ldquo;How can we help our customers make their website better?&rdquo; We are really proud of our blog, and since its re-launch five years ago we&rsquo;ve covered a wide range of topics.<\/p>\n<p>This week&rsquo;s 5 tips to improve your website looks back on some of the most popular blog posts we&rsquo;ve written, all packed full of really useful tips for you to apply.<\/p>\n<p><em>This article is part of our &ldquo;Power Up&rdquo; series to help you learn new skills and take your website to the next level.<\/em><\/p>\n<h3>1. Top tips and examples for About Me\/Us pages<\/h3>\n<p>You only get one chance to make a first impression, and your About Us or About Me page says a lot about how you approach your work and present yourself. Visitors will often check out your About page first &#8211; particularly if it has a prominent link or your website is quite small &#8211; so take the opportunity to make the most of it. It also gives you a chance to keep visitors on your website; don&rsquo;t make them go to Twitter or another social network to find out more about you.<\/p>\n<p>About pages allow you to show what you know and write about what you&rsquo;re interested in, so it&rsquo;s essential to come across as approachable. Below we&rsquo;ve put together some tips for creating effective About pages and included some examples of great inspirational designs.<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/top-tips-and-examples-for-about-meus-pages\/\" target=\"_blank\">Continue reading<\/a><\/p>\n<h3>2. 51 free high quality vintage and retro design resources<\/h3>\n<p>Vintage and retro styles have been popular for a long time now, and they&rsquo;re a great way to make your designs stand out. Whether you&rsquo;re looking to create a &lsquo;50s American diner feel or you&rsquo;re opting for a classic Victorian look, these free PSDs, vectors, fonts, brushes, badges, email templates and other design elements can help you do just that.<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/51-free-high-quality-vintage-and-retro-design-resources\/\" target=\"_blank\">Continue reading<\/a><\/p>\n<h3>3. 25 of the best free ecommerce templates<\/h3>\n<p>A good ecommerce template can be hard to find, so we&rsquo;ve done the hard work for you and found some of the best free templates available on the web for WordPress, Magento, OpenCart, Prestashop and Zen Cart.<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/25-of-the-best-free-ecommerce-templates\/\" target=\"_blank\">Continue reading<\/a><\/p>\n<h3>4. 31 fresh flat design reads and resources<\/h3>\n<p>Flat design is swiftly becoming one of the fastest growing trends in web design. With the simplicity of Google&rsquo;s and Microsoft&rsquo;s latest offerings, it&rsquo;s time to ditch the shadows and 3D effects and move towards bright, humble designs. We&rsquo;ve scoured the web for some of the more attractive flat design resources out there; take a look at our list.<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/31-fresh-flat-design-reads-resources\/\" target=\"_blank\">Continue reading<\/a><\/p>\n<h3>5. Essential tips for selling web hosting to beginners<\/h3>\n<p>If you&rsquo;re a <a href=\"https:\/\/www.heartinternet.uk\/reseller-hosting\" target=\"_blank\">Heart Internet reseller<\/a>, chances are you&rsquo;ll be looking to sell domain names, web hosting (and potentially other related services) to an inexperienced market at some point. <a href=\"https:\/\/www.heartinternet.uk\/blog\/we-ran-a-survey-to-find-out-if-the-general-population-knows-what-web-hostin\/\" target=\"_blank\">As our recent survey showed<\/a>, over half of UK consumers don&rsquo;t actually know what &lsquo;web hosting&rsquo; is, which is something of a challenge if you&rsquo;re trying to get the average consumer or small business owner to invest in your products and services!<\/p>\n<p>So, why sell to those new to the industry? Everyone has to start somewhere, and if you&rsquo;re on hand to help out from the beginning, chances are you&rsquo;ll be able to develop a long-term, trusted relationship with your clients. This is especially valuable if you&rsquo;re combining selling hosting with other services such as web design and site maintenance. The consumer market is also a potential goldmine purely based on its size (but make sure you don&rsquo;t fall into the trap of being too generic or trying to be everything to everyone &#8211; find your niche. See <a href=\"https:\/\/www.heartinternet.uk\/blog\/how-to-enter-a-competitive-market-such-as-web-hosting\/\" target=\"_blank\">How to enter a competitive market such as web hosting<\/a> for more tips). If you&rsquo;re not hugely technical, targeting customers new to web hosting is ideal because they are far less likely to ask in-depth support questions or require non-standard set ups.<\/p>\n<p>These tips specifically refer to how you sell from your website, but you can easily apply them to print materials, phone calls and face-to-face meetings quite easily too; just jot down a few notes and reminders to get you started.<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/blog\/essential-tips-for-selling-web-hosting-to-beginners\/\" target=\"_blank\">Continue reading<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we sit down to write for the Heart Internet blog we always start with the simple statement: &ldquo;How can we help our customers make their website better?&rdquo; This week&rsquo;s 5 tips to improve your website looks back on some of the most popular blog posts we&rsquo;ve written, all packed full of really useful ideas and resources.<\/p>\n","protected":false},"author":2,"featured_media":8192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7688","post","type-post","status-publish","format-standard","has-post-thumbnail","category-power-up"],"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/7688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=7688"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/7688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/8192"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=7688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=7688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=7688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}