{"id":7708,"date":"2014-04-07T10:58:00","date_gmt":"2014-04-07T10:58:00","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=7708"},"modified":"2014-04-07T10:58:00","modified_gmt":"2014-04-07T10:58:00","slug":"5-tips-to-improve-your-website-this-week-10","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/5-tips-to-improve-your-website-this-week-10\/","title":{"rendered":"5 tips to improve your website this week (10)"},"content":{"rendered":"

This week\u2019s Power Up tips are all focused around your website\u2019s content, including how to improve it, how to generate ideas, and using your existing assets. Content has always been a double win for both returning visitors and search engine optimisation, so it\u2019s worth investing a big chunk of your time in improving it.<\/p>\n

Read on for our top tips!<\/p>\n

1. Get out of your comfort zone <\/strong><\/h4>\n

It\u2019s easy to get into a rut when you\u2019re creating content for your website, which leaves you feeling uninspired and bored. This attitude then gets passed on to your visitors, and it creates a cycle of little interest and interaction. To beat this, do something different. Most people tend to stick to the same types of content, so if you normally write your blog entries, create a video instead. If you normally write quite formally, go for a light-hearted, jokey tone. Adapting different forms works well too \u2013 try writing pieces in the style of traditional stories or getting your point across by creating a cartoon.<\/p>\n

\"\"<\/p>\n

2. Use your web heroes to challenge yourself <\/strong><\/h4>\n

The problem with the internet is that you can always find someone better than you at what you do. But you can take advantage of it to improve your own skills. Make a list of your web heroes and websites you\u2019re jealous of \u2013 especially ones with distinct styles and features – and create some content in a similar style to test yourself. Identify what you like about it, analyse the small details of what makes it so good, and consider how you can put your own twist on it and make it unique. Avoid viral successes for inspiration \u2013 they almost always have limited short-term appeal and you want your visitors to keep coming back.<\/p>\n

\"\"<\/p>\n

3. Start with the opposite <\/strong><\/h4>\n

If you\u2019re writing a blog post and you normally just start typing, start with images instead. If you\u2019re designing an infographic and you usually begin in Photoshop, try getting your ideas and plans down in Notepad first. Again, this is just a test to get you out of your comfort zone, and it isn\u2019t likely to be a long-term strategy, but it\u2019s an easy way to get a new angle and fresh inspiration. It works by simply forcing your thoughts into being expressed through a different medium, so it\u2019s perfect if you\u2019re out of ideas, procrastinating, or just feel like you\u2019re creating the same old pieces over and over again.<\/p>\n

\"\"<\/p>\n

4. Promote a piece of content<\/h3>\n

Content marketing isn\u2019t the most fun task, and after you\u2019ve spent hours (or days) working on a piece of content, hitting \u2018Publish\u2019 feels like the final step. But you can never rely on people just stumbling across it.<\/p>\n

\"\"<\/p>\n

Jeremy: “If you build it, they will come”. That’s my market research.<\/em><\/p>\n

Mark: Your market research is Field of Dreams? I mean, a man who made a baseball pitch in his garden for ghosts? That’s your role model?<\/em><\/p>\n

 <\/p>\n

Choose some content you\u2019re particularly proud of, and spend as much time promoting it as you did creating it. Consider who would be interested in what you\u2019ve created and where you can find them on the web. Even if it\u2019s not a raging success, you\u2019ll learn a lot and get plenty of ideas along the way.<\/p>\n

5. Assess your success<\/h4>\n

There are two types of website analytics users \u2013 those who log in every hour, and those who install and ignore. Whatever your style, log into your analytics and note your most viewed pages and pages with the lowest bounce rates.<\/p>\n

\"\"<\/p>\n

Identify any patterns, considering everything from page length and images to style and topic. You can then use this to create two lists: one for content ideas, and one for style guidelines. Remember that novelty is also a factor, so make sure you have a varied content schedule that incorporates a good mix.<\/p>\n

 <\/p>\n

That\u2019s our set of content tips for the week. Trying them out? Let us know how you get on in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"

This week’s Power Up tips are all focused around your website’s content, including how to improve it, how to generate ideas, and using your existing assets. Content has always been a double win for both returning visitors and search engine optimisation, so it’s worth investing a big chunk of your time in improving it. Read on for our top tips!<\/p>\n","protected":false},"author":2,"featured_media":8192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,29],"tags":[],"class_list":{"0":"post-7708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-power-up","8":"category-your-website"},"yoast_head":"\n5 tips to improve your website this week (10) - Heart Internet<\/title>\n<meta name=\"description\" content=\"5 tips to improve your website this week (10) - Written by the team at Heart Internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/5-tips-to-improve-your-website-this-week-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips to improve your website this week (10) - 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