Welcome to another 5 awesome tips to help you improve your website. This week we\u2019re focusing on 5 key areas in which you can perform A\/B testing to optimise your site\u2019s content and conversions. Ready?<\/p>\n
This article is part of our \u201cPower Up\u201d series to help you learn new skills and take your website to the next level.<\/em><\/p>\n Testing your site\u2019s navigation can reveal plenty of helpful changes you can make to get your visitors exploring your site and converting more. Here are a few examples of some tests you should consider:<\/p>\n Trust symbols are highly useful for instilling confidence in your audience throughout your site and when they are one step away from completing a particular action such as signing up to your services or newsletter or before entering your order process. This is why it\u2019s worth testing the following symbols if they apply to your website:<\/p>\n Your site\u2019s visual imagery is an ideal area to run some A\/B tests; here are just a few ideas that can help:<\/p>\n There\u2019s a huge range of variables that you can test on any call-to-action button to optimise its number of clicks, whether that button is moving the user into your order process, to more information about your products and services, to some content that you\u2019d like to share or anything else.<\/p>\n Try testing some of the following for your call-to-action buttons:<\/p>\n Try the following tests to optimise any forms you have on your website:<\/p>\n <\/p>\n If you\u2019re looking to perform A\/B testing on your website, there are a range of great tools available to help you do this. Examples include Visual Website Optimizer<\/a>, Optimizely<\/a> and SiteSpect<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Welcome to another 5 awesome tips to help you improve your website. This week we’re focusing on 5 key areas in which you can perform A\/B testing to optimise your site’s content and conversions. Ready?<\/p>\n","protected":false},"author":2,"featured_media":8192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-7724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-power-up"},"yoast_head":"\n1. Site Navigation<\/h3>\n
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2. Trust Symbols<\/h3>\n
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3. Imagery<\/h3>\n
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4. Call-To-Action Buttons<\/h3>\n
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5. Forms<\/h3>\n
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