{"id":7997,"date":"2014-12-15T11:30:00","date_gmt":"2014-12-15T11:30:00","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=7997"},"modified":"2014-12-15T11:30:00","modified_gmt":"2014-12-15T11:30:00","slug":"what-is-premium-hosting","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/","title":{"rendered":"What is Premium Hosting and how is it different?"},"content":{"rendered":"<p>We recently launched a brand new Premium Hosting service&nbsp;that gives you comparable power and reliability to a VPS\/Hybrid server without any of the management. With full 24 x7 UK support and our system administrators and engineers managing all updates and maintenance for you, it&rsquo;s completely hands-free hosting!<\/p>\n<p>Here&rsquo;s a more in-depth look at exactly what you get and what makes it different to help you decide whether or not Premium Hosting is for you.&nbsp;<\/p>\n<hr \/>\n<h3>How is Premium Hosting different?<\/h3>\n<p>This is the most frequently asked question since we launched the product, and the short answer is: it depends where you&rsquo;re coming from.<\/p>\n<p>In a nutshell, here are the main differences for each type of hosting (for more details, or for information and advice specific to your own website\/s and set up, please <a href=\"https:\/\/www.heartinternet.uk\/contact\" target=\"_blank\">get in touch<\/a>&nbsp;with our sales team or raise a support ticket).<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/premium-web-hosting.jpg\"><\/p>\n<p><strong>If you have shared <a href=\"https:\/\/www.heartinternet.uk\/web-hosting\" target=\"_blank\">Web Hosting<\/a>&nbsp;(Starter\/Home\/Business Pro) and switch to Premium Hosting:<\/strong><\/p>\n<ul>\n<li>Host unlimited websites.<\/li>\n<li><span style=\"line-height: 1.6em;\">Dedicated RAM (4GB, 8GB or 16GB).<\/span><\/li>\n<li><span style=\"line-height: 1.6em;\">You get two, load balanced virtual machines that act as webservers; the machines are private and the underlying code means other customers can&rsquo;t affect the performance of your hosting.<\/span><\/li>\n<li><span style=\"line-height: 1.6em;\">Free dedicated IP address.<\/span><\/li>\n<li><span style=\"line-height: 1.6em;\">One-click installs, including resource intensive one-clicks historically only available to VPS\/Hybrid\/Dedicated Server customers such as Magento, with more to follow soon.<\/span><\/li>\n<li><span style=\"line-height: 1.6em;\">99.99% uptime SLA.<\/span><\/li>\n<li><span style=\"line-height: 1.6em;\">Host servers use state of the art Dell hardware with 256GB&nbsp;of RAM.<\/span><\/li>\n<li><span style=\"line-height: 1.6em;\">Much faster storage servers, combining 15k SAS disks with enterprise grade SSD for caching.<\/span><\/li>\n<li><span style=\"line-height: 1.6em;\">Very low contention and sharing of resources.<\/span><\/li>\n<li><span style=\"line-height: 1.6em;\">Coming soon: individual site and server performance monitoring tools.<\/span><\/li>\n<\/ul>\n<p><strong>If you have <a href=\"https:\/\/www.heartinternet.uk\/reseller-hosting\" target=\"_blank\">Reseller Hosting<\/a><\/strong><\/p>\n<ul>\n<li>Dedicated RAM (4GB, 8GB or 16GB).<\/li>\n<li>Free dedicated IP address.<\/li>\n<li>You get two virtual machines that act as webservers; the machines are private and the underlying code means other customers can&rsquo;t affect the performance of your hosting.<\/li>\n<li>One-click installs previously only available for&nbsp;VPS\/Hybrid\/Dedicated Servers, e.g.&nbsp;Magento, with more to follow soon.<\/li>\n<li>Host servers use state of the art Dell hardware with 256GB&nbsp;RAM.<\/li>\n<li>Much faster storage servers, combining 15k SAS disks with enterprise grade SSD for caching.<\/li>\n<li>Very low contention and sharing of resources.<\/li>\n<li>Coming soon: individual site and server performance monitoring tools.<\/li>\n<li>Coming soon: automated migration of sites from your Reseller Hosting to Premium Hosting. Useful for if your customers demand more resources, but can&rsquo;t or don&rsquo;t want to manage a server.<\/li>\n<\/ul>\n<p><strong>If you have a <a href=\"https:\/\/www.heartinternet.uk\/vps\" target=\"_blank\">VPS<\/a><\/strong><\/p>\n<ul>\n<li>eXtend control panel (optimised for our platform and no need to pay for a third party one)<\/li>\n<li>Unlimited disk space (Plus and Pro Premium Hosting plans)<\/li>\n<li>Two&nbsp;load balanced virtual machines that act as webservers; the machines are private and the underlying code means other customers can&rsquo;t affect the performance of your hosting.<\/li>\n<li>Your site is not subject to a single point of failure.<\/li>\n<li>Option for more, dedicated RAM (8GB or 16GB).<\/li>\n<li>No need for any server management or upgrades.<\/li>\n<li>Full 24&#215;7 support (not just limited to hardware &amp; network support).<\/li>\n<\/ul>\n<p><strong>If you have a <a href=\"https:\/\/www.heartinternet.uk\/hybrid-servers\" target=\"_blank\">Hybrid Server<\/a><\/strong><\/p>\n<ul>\n<li>eXtend control panel (optimised for our platform and no need to pay for a third party one)<\/li>\n<li>Unlimited disk space (Plus and Pro Premium Hosting plans)<\/li>\n<li>Two&nbsp;load balanced virtual machines that act as webservers; the machines are private and the underlying code means other customers can&rsquo;t affect the performance of your hosting.<\/li>\n<li>Your site is not subject to a single point of failure.<\/li>\n<li>No need for any server management or upgrades.<\/li>\n<li>Full 24 x 7 support (not just limited to hardware &amp; network support).<\/li>\n<\/ul>\n<p><strong>If you have a <a href=\"https:\/\/www.heartinternet.uk\/dedicated-servers\" target=\"_blank\">Dedicated Server<\/a><\/strong><\/p>\n<ul>\n<li>eXtend control panel (optimised for our platform and no need to pay for a third party one)<\/li>\n<li>No need for any server management.<\/li>\n<li>You get two, load balanced virtual machines that act as webservers; the machines are private and the underlying code means other customers can&rsquo;t affect the performance of your hosting.<\/li>\n<li>Your site is not subject to a single point of failure.<\/li>\n<li>Unlimited disk space (Plus and Pro Premium Hosting plans).<\/li>\n<li>Full 24&#215;7 support (not just limited to hardware &amp; network support).<\/li>\n<li>Upgrades are handled automatically and only require a reboot.<\/li>\n<\/ul>\n<hr \/>\n<h3>Is Premium Hosting for me?<\/h3>\n<p>It all comes down to what you really want from your web hosting, and what you need it for. If you&rsquo;re happy to pay more for more powerful, fully supported hosting, then Premium Hosting is worth considering. If you want powerful hosting with full control, root access, and the ability to install and run anything you like, then a VPS, Hybrid Server or Dedicated Server is likely to be your best option. If you want a good balance between price and performance for averagely busy websites, then standard shared hosting (Web Hosting or Reseller Hosting) is fine for your needs.<\/p>\n<p>As before, if you&rsquo;re unsure what&rsquo;s best for you, <a href=\"https:\/\/www.heartinternet.uk\/contact\" target=\"_blank\">have a chat with our sales team<\/a> who can go into specifics for your particular needs. They are available via email, phone or live chat.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.heartinternet.uk\/premium-hosting\" target=\"_blank\"><span style=\"line-height: 1.6em;\">Get started with Premium Hosting<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We recently launched a brand new Premium Hosting service that gives you comparable power and reliability to a VPS\/Hybrid server without any of the management. With full 24 x7 UK support and our system administrators and engineers managing all updates and maintenance for you, it&rsquo;s completely hands-free hosting!<\/p>\n<p>Here&rsquo;s a more in-depth look at exactly what you get and what makes it different to help you decide whether or not Premium Hosting is for you.&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":8193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":{"0":"post-7997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-hosting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Premium Hosting and how is it different? - Heart Internet<\/title>\n<meta name=\"description\" content=\"Here&#039;s a more in-depth look at exactly what you get with your Premium Hosting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Premium Hosting and how is it different? - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s a more in-depth look at exactly what you get with your Premium Hosting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-15T11:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"What is Premium Hosting and how is it different?\",\"datePublished\":\"2014-12-15T11:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/\"},\"wordCount\":876,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png\",\"articleSection\":[\"Web Hosting\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/\",\"name\":\"What is Premium Hosting and how is it different? - Heart Internet\",\"isPartOf\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png\",\"datePublished\":\"2014-12-15T11:30:00+00:00\",\"description\":\"Here's a more in-depth look at exactly what you get with your Premium Hosting.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#primaryimage\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png\",\"width\":1620,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heartinternet.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Premium Hosting and how is it different?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heartblog.victory.digital\/#website\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"name\":\"Heart Internet\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heartblog.victory.digital\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heartblog.victory.digital\/#organization\",\"name\":\"Heart Internet\",\"url\":\"https:\/\/heartblog.victory.digital\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp\",\"width\":992,\"height\":252,\"caption\":\"Heart Internet\"},\"image\":{\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/heartinternet\/\",\"https:\/\/x.com\/heartinternet\",\"https:\/\/www.linkedin.com\/company\/heart-internet-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\",\"name\":\"Eliot Chambers-Ostler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"contentUrl\":\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg\",\"caption\":\"Eliot Chambers-Ostler\"},\"url\":\"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Premium Hosting and how is it different? - Heart Internet","description":"Here's a more in-depth look at exactly what you get with your Premium Hosting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/","og_locale":"en_GB","og_type":"article","og_title":"What is Premium Hosting and how is it different? - Heart Internet","og_description":"Here's a more in-depth look at exactly what you get with your Premium Hosting.","og_url":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/","og_site_name":"Heart Internet","article_publisher":"https:\/\/www.facebook.com\/heartinternet\/","article_published_time":"2014-12-15T11:30:00+00:00","og_image":[{"width":1620,"height":720,"url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png","type":"image\/png"}],"author":"Eliot Chambers-Ostler","twitter_card":"summary_large_image","twitter_creator":"@heartinternet","twitter_site":"@heartinternet","twitter_misc":{"Written by":"Eliot Chambers-Ostler","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#article","isPartOf":{"@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/"},"author":{"name":"Eliot Chambers-Ostler","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28"},"headline":"What is Premium Hosting and how is it different?","datePublished":"2014-12-15T11:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/"},"wordCount":876,"commentCount":5,"publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png","articleSection":["Web Hosting"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/","url":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/","name":"What is Premium Hosting and how is it different? - Heart Internet","isPartOf":{"@id":"https:\/\/heartblog.victory.digital\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#primaryimage"},"image":{"@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png","datePublished":"2014-12-15T11:30:00+00:00","description":"Here's a more in-depth look at exactly what you get with your Premium Hosting.","breadcrumb":{"@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#primaryimage","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/category_premium_hosting.png","width":1620,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.heartinternet.uk\/blog\/what-is-premium-hosting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heartinternet.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Premium Hosting and how is it different?"}]},{"@type":"WebSite","@id":"https:\/\/heartblog.victory.digital\/#website","url":"https:\/\/heartblog.victory.digital\/","name":"Heart Internet","description":"","publisher":{"@id":"https:\/\/heartblog.victory.digital\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heartblog.victory.digital\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/heartblog.victory.digital\/#organization","name":"Heart Internet","url":"https:\/\/heartblog.victory.digital\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/02\/HeartInternet_Logo_Colour.webp","width":992,"height":252,"caption":"Heart Internet"},"image":{"@id":"https:\/\/heartblog.victory.digital\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/heartinternet\/","https:\/\/x.com\/heartinternet","https:\/\/www.linkedin.com\/company\/heart-internet-ltd"]},{"@type":"Person","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28","name":"Eliot Chambers-Ostler","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/heartblog.victory.digital\/#\/schema\/person\/image\/","url":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","contentUrl":"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2025\/08\/cropped-Eliot-96x96.jpg","caption":"Eliot Chambers-Ostler"},"url":"https:\/\/www.heartinternet.uk\/blog\/author\/eliot-chambers-ostler\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/7997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/comments?post=7997"}],"version-history":[{"count":0,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/posts\/7997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media\/8193"}],"wp:attachment":[{"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/media?parent=7997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/categories?post=7997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heartinternet.uk\/blog\/wp-json\/wp\/v2\/tags?post=7997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}