A while back we asked you about the problems you face when explaining domain names to your clients. We had some great responses, and we’ve teamed them with some of our own tips so you can create a strategy that works for you.<\/p>\n
Whether you’re helping a client rebrand an existing business or setting up a new business from scratch, choosing the right name can be a challenge.<\/p>\n
Make sure your client knows:<\/strong> Domain names are one of the cheapest business investments you can make, but they’re also one of the most important. Choose your main name wisely; it may be cheap to change once you have an established site, but it can also cause confusion and potentially hurt your search engine rankings.<\/p>\n Before you ask your client if they have a name in mind, prepare a short list of different options, making sure you double check availability as close to the time as possible. This way you don’t have to think on the spot and gives you time to select names your client may not have thought of. If you’re struggling for availability, hyphens, place names or short prefixes\/suffixes (e.g. ‘get[company name]’ or ‘[companynam]co’ can help. Or, like Primary Image, suggest looking at the new TLDs.<\/p>\n @HeartInternet<\/a> (2) Recommending the best choice of domain name in a crowded field – often 1st choice is already gone! But new TLDs a help!<\/p>\n — Primary Image (@primaryimage) January 13, 2015<\/a><\/p><\/blockquote>\n
\nGo prepared<\/h3>\n
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