{"id":8059,"date":"2016-07-21T10:30:00","date_gmt":"2016-07-21T10:30:00","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=8059"},"modified":"2016-07-21T10:30:00","modified_gmt":"2016-07-21T10:30:00","slug":"using-instagram-for-branding","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/using-instagram-for-branding\/","title":{"rendered":"Using Instagram for branding"},"content":{"rendered":"

Instagram has emerged as a staple social media channel, allowing businesses to provide an inside look at their day to day activities and personality to their visitors.\u00a0Because Instagram offers such a fantastic opportunity for businesses to add to their branding activities by showing themselves as much more than a commodity, it\u2019s also important to make sure that it doesn\u2019t infringe too much on your work time. This post will give you some great content ideas for Instagram that you can gather quickly and easily.<\/p>\n

The people behind your business<\/h3>\n

The best place to start when considering what content to share with your Instagram followers is with the people that make up your business. Do they have any special talents or interesting hobbies? For example, here at Heart Internet we have talented artists, photographers, DJs, skateboarders, figurine makers, chainmail makers and more. These talents are all part of that individuals\u2019 personality and, therefore, part of your company\u2019s personality. You could ask them if they have any images involving their talents or simply ask them to bring in something related to it for a quick pic.<\/p>\n

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Photos in your office<\/h3>\n

If you work in a geeky office, or just happen to be a geek yourself, it\u2019s usually a safe bet that you have a few cool and quirky objects or messages already on your work spaces. These are great content to share on Instagram with your followers so they can get a sense not only of the environment in which you work but maybe something about your approach to work and the personalities that make up your business. Because these items may already be in your workplaces, it\u2019s a quick job to take a few shots of them to upload to Instagram in stages.<\/p>\n

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Events that you attend<\/h3>\n

Events are another great source of Instagrammable (that\u2019s a word, right?) content. If you\u2019re the kind of person who likes to engage with the local communities related to your profession, why not take some photos of the highlights of the events and share these with your followers? These images not only allow your followers to get a better understanding of your day to day activities, they can also present you as a business with people who like to stay up to date with the latest trends and enjoy engaging with people who are in their industry.<\/p>\n

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History of your company<\/h3>\n

Even if your company has only been going for a short period of time, all businesses have a history that they can tap into to present themselves as more than a commodity. You can share images that tell the story of how your business came to be and the people who have joined you along the way. Did you previously work in a different space, complete any actions or initiatives that you\u2019re particularly proud of, or work with anyone that really inspired you? If you happen to have any images of these moments sitting on your hard drive, fish them out as a quick win for great content.<\/p>\n

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Social activities<\/h3>\n

If you are more than an army of one, it\u2019s worth considering what social activities you participate in with your work friends. Do you go running together, do any events or initiatives for charity or in your local business community, do you make cakes for people birthdays or other special occasions? Instagramming images of these activities helps to show you as an active and friendly group who enjoy themselves whilst providing top notch work.<\/p>\n

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Sources of inspiration<\/h3>\n

Ultimately, anything that inspires you can be good content for Instagram. Often, the things that inspire you come when you\u2019re not in the office. They happen when you\u2019re at the park, at an art gallery, driving, taking a relaxing walk, on holiday and so on. So, whenever you come across something that gives you an idea or just makes you see something in a different light, it\u2019s worth taking an image of for Instagram. What\u2019s more, you don\u2019t have to make special efforts to go out and find sources of inspiration; they\u2019re all around us in the most common places.<\/p>\n

<\/a><\/p>\n

In summary, there are plenty of options for Instagram content sitting right under your nose, allowing you to present yourself as much more than a commodity to your customers without this taking much time away from your core work.<\/p>\n

Do you have any top tips for Instagram content? Feel free to share them in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram has emerged as a staple social media channel, allowing businesses to provide an inside look at their day-to-day activities and personality. We’ll give you some great content ideas for Instagram that you can gather quickly and easily.<\/p>\n","protected":false},"author":2,"featured_media":10385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,28],"tags":[],"class_list":{"0":"post-8059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"category-your-business"},"yoast_head":"\nUsing Instagram for branding - Heart Internet<\/title>\n<meta name=\"description\" content=\"We'll give you some great content ideas for Instagram that you can gather quickly and easily.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/using-instagram-for-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Instagram for branding - 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