{"id":8278,"date":"2015-05-13T16:00:50","date_gmt":"2015-05-13T16:00:50","guid":{"rendered":"https:\/\/www.heartinternet.uk\/blog\/?p=8278"},"modified":"2015-05-13T16:00:50","modified_gmt":"2015-05-13T16:00:50","slug":"tips-in-ten-content-marketing-pitching-to-third-parties","status":"publish","type":"post","link":"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-content-marketing-pitching-to-third-parties\/","title":{"rendered":"Tips in Ten: Content marketing &#8211; Pitching to third parties"},"content":{"rendered":"<p>Have you ever spent hours crafting the perfect piece of content, only to find that it doesn\u2019t get the attention it deserves when it finally goes live? You\u2019re not alone.<\/p>\n<p>Creating useful, exciting and attractive content has always been the best practice advice, but that in and of itself doesn\u2019t guarantee success. Often the reason for limited reactions is purely because people just don\u2019t get a chance to see it. With decreasing organic reach from social media due to algorithmic changes and ever-increasing noise, how do you promote your content successfully for free?<\/p>\n<p>This edition of Tips in Ten looks at one of the ways you can market your content to third parties with the intention of getting them to publish it on their own websites (or even in print, e.g. magazines and newspapers), and share it to extend its reach.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/Lh40S88OMB29SM\" width=\"476\" height=\"400\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>The slidedeck covers a range of pitching tips, how to structure pitch emails, a framework, and a series of golden rules to follow. Like all the Tips in Ten series, this deck is adapted from one of our internal team talks and contains advice we\u2019ve used successfully ourselves. \u00a0If you missed any of the others in the series so far, check them out here:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-10-creating-powerful-headlines\/\" target=\"_blank\" data-cke-saved-href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-10-creating-powerful-headlines\">Tips in Ten: Creating powerful headlines<\/a><\/li>\n<li><a href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-remarketing-using-the-gdn\/\" target=\"_blank\" data-cke-saved-href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-remarketing-using-the-gdn\">Tips in Ten: Remarketing using the Google Display Network<\/a><\/li>\n<li><a href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-marketing-personas\/\" target=\"_blank\" data-cke-saved-href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-marketing-personas\">Tips in Ten: Marketing Personas<\/a><\/li>\n<li><a href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-idea-generation\/\" target=\"_blank\" data-cke-saved-href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-idea-generation\">Tips in Ten: Idea Generation<\/a><\/li>\n<\/ul>\n<p>If you have any suggestions of topics you\u2019d like to see covered in ten slides, please email marketing@heartinternet.uk and we\u2019ll do our best to accommodate your request!<\/p>\n<p><em>What are your top tips for seeding content with third parties? Drop us a comment below with what you\u2019ve found works for you.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this edition of Tips in Ten, we look at one of the ways you can market your content to third parties with the intention of getting them to publish it on their own websites and share it to extend its reach.<\/p>\n","protected":false},"author":2,"featured_media":8281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":{"0":"post-8278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-your-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips in Ten: Content marketing - Pitching to third parties - Heart Internet<\/title>\n<meta name=\"description\" content=\"We look at one of the ways you can market your content to third parties with the intention of getting them to publish it on their own websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-content-marketing-pitching-to-third-parties\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips in Ten: Content marketing - Pitching to third parties - Heart Internet\" \/>\n<meta property=\"og:description\" content=\"We look at one of the ways you can market your content to third parties with the intention of getting them to publish it on their own websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-content-marketing-pitching-to-third-parties\/\" \/>\n<meta property=\"og:site_name\" content=\"Heart Internet\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/heartinternet\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-13T16:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.heartinternet.uk\/blog\/wp-content\/uploads\/2015\/06\/5_tips_week_6_V11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eliot Chambers-Ostler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:site\" content=\"@heartinternet\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eliot Chambers-Ostler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-content-marketing-pitching-to-third-parties\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.heartinternet.uk\/blog\/tips-in-ten-content-marketing-pitching-to-third-parties\/\"},\"author\":{\"name\":\"Eliot Chambers-Ostler\",\"@id\":\"https:\/\/heartblog.victory.digital\/#\/schema\/person\/58ed7f27cc0f3ab6e69135742a5eee28\"},\"headline\":\"Tips in Ten: Content marketing &#8211; 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