Using custom WordPress permalinks can improve search engine optimization(SEO) and make your website's URL more attractive for searches. WordPress permalinks are the permanent URLs for your posts and pages.
If necessary you can reset WordPress permalinks to their default setting within the database.
Note - For up-to-date WordPress installations, simply clearing permalink_structure is generally safe and will revert to plain permalinks, but it won’t fix issues caused by missing or incorrect .htaccess rewrite rules.
Article ID: 1211
Created On: Tue, Nov 17, 2020 at 6:40 PM
Last Updated On: Tue, Jun 16, 2026 at 9:12 AM
Online URL: https://www.heartinternet.uk/support/article/reset-wordpress-permalinks-in-the-database.html