Toast Design

Built-in reliability for their business
David Foreman - Toast Design is a Heart Internet Reseller Pro customer

“We’ve gone from nothing to pushing a million pound turnover…”

Toast Design has been designing media for business since 1996, they starting out as a purely print orientated business and then since 1997 they started to get more and more involved in web based design. They now provide a full service, from branding to print and web marketing. “We’ve gone from nothing to pushing a million pound turnover,” says David Foreman the Managing Director of Toast.

Toast Design hosted their sites with a small hosting company for over 10 years, but when their hosting provider was sold to a larger company it caused major problems for their business and they experienced catastrophic downtime. “Virtually every site we had that was database-driven went down, because they moved the sites but forgot about the databases.”

David was working around the clock to try and get everything fixed and he began to search for a web host that could provide reliable shared hosting to resell to his clients. He found Heart Internet and our Reseller Pro platform gave them the reliability his business needed. “We moved a few sites over,” says David. “Thought, yeah, this is working, these guys are good, so now pretty much everything is with them.”

“Heart is, for us, more about having a solid and reliable platform for our sites,” David says. “I like the way we can set up packages and set renewals to periods that suit.” Laila Tyrrell, Toast Design’s Content Manager, also says “The control panel is nice and easy to use – others were a nightmare.”

As their business expands, Toast Design plans to keep using Heart Internet’s Reseller Pro platform for their WordPress-based sites. “WordPress takes a lot of the pain out of keeping up-to-date. We tell clients, if you have to pick up the phone to change a word, then your agency is wrong. It’s empowering the client. It empowers us.”


Heart is, for us, more about having a solid and reliable platform for our sites. I like the way we can set up packages and set renewals to periods that suit.